Wrike vs HubSpot CRM vs Bigin by Zoho CRM Comparison
Wrike
Starting at $0 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Wrike is a web-based project management software designed to enhance team collaboration, streamline workflows, and boost productivity. It provides real-time visibility into project progress, ensuring teams stay aligned w…
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
HubSpot CRM leads on user satisfaction with a 4.2-star rating across 10,374 reviews.
Wrike vs HubSpot CRM vs Bigin by Zoho CRM — at a glance
| Feature | Wrike | HubSpot CRM | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.1 / 5 | 4.2 / 5 | 4.3 / 5 |
| Reviews | 5,778 | 10,374 | 119 |
| Starting price | $0 /user/month | $45 /Month | $7 /User/Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Large Enterprises | Small Business |
| Category | Project Management Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, HIPAA, GDPR, ISO 27001 | — |
| Data residency | Global | US | Global |
Key differences between Wrike and HubSpot CRM
- Pricing: Wrike starts at $0 /user/month, while HubSpot CRM starts at $45 /Month.
- Target audience: Wrike is built for Freelancers / Consultants and Large Enterprises, while HubSpot CRM targets Individuals and Freelancers / Consultants.
- User satisfaction: HubSpot CRM scores higher with a 4.2-star average.
- Deployment: Wrike supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare Wrike vs HubSpot CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Project Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for mid-sized teams needing flexible, collaborative project management.
- You manage projects in marketing, IT, or product teams within 50-5000 employees.
- You require customizable workflows with drag-and-drop task management and real-time updates.
- You want integrated time-tracking and comprehensive reporting for accountability and progress visibility.
- You are a freelancer or very small team needing a simple, minimal learning curve tool.
- You need advanced Gantt charting or multi-layered dashboards for complex project visualization.
Individuals, Freelancers / Consultants, Large Enterprises
Small Business
Wrike typically suits Freelancers / Consultants and Large Enterprises. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Wrike is a web-based project management software designed to enhance team collaboration, streamline workflows, and boost productivity. It provides real-time visibility into project ... Read More about Wrike | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 9.2/10 | 9.1/10 | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 50 to 500 employees501 to 5,000 employees | 1-1,000 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Enhanced Collaboration: Wrike enables teams to communicate effortlessly, ensuring everyone is on the same page. You’ll find that real-time updates and comments streamline collaboration, reducing the need for endless email chains.
- Customizable Workflows: With Wrike’s flexible templates, you can tailor workflows to fit your team's unique processes. This means that whether you're managing a creative project or a technical rollout, you can adapt the software to work for you.
- Comprehensive Reporting: As managers, you’ll appreciate the in-depth reporting tools Wrike offers. From tracking project progress to analyzing team performance, these insights empower you to make informed decisions that drive results.
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
No key benefits available yet.
Best fit
- 50 to 5,000 employees.
- Marketing Technology, Project Management, IT Services, Consulting, SaaS, Creative Agencies.
- Project Managers, Marketing Managers, Product Managers, Operations Managers, Team Leaders.
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may find Wrike's pricing structure to be higher than expected, prompting them to explore more budget-friendly project management tools that offer similar features without the additional costs.
- Some teams may require a more intuitive user interface, leading them to consider alternatives that prioritize ease of use and quick onboarding for new users.
- Organizations with specific integration needs might look for solutions that seamlessly connect with their existing software stack, as Wrike may lack compatibility with certain applications.
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
No alternatives guidance available yet.
Software Demo
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How do Wrike, HubSpot CRM and Bigin by Zoho CRM Compare on Features?
Total Features | 48 Features | 38 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Wrike, HubSpot CRM and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Wrike vs HubSpot CRM User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Wrike's ease of use and flexibility, though some users find the learning curve steep and desire more advanced dashboard and charting features. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Walmart  Siemens  Airbnb |  Classpass  Avison Young  Crunch Fitness |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  3 Screenshots |  13 Screenshots |
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Videos |  5 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Wrike or HubSpot CRM?
- HubSpot CRM edges out the other on user ratings (4.2 vs 4.1). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Wrike and HubSpot CRM offer a free trial?
- Yes, both Wrike and HubSpot CRM offer a free trial.
- What is the starting price of Wrike vs HubSpot CRM?
- Wrike starts at $0 /user/month. HubSpot CRM starts at $45 /Month.
- What are the top alternatives to Wrike?
- Top alternatives to Wrike include Quickbase , Smartsheet, ClickUp, Jira, Basecamp.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.