NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Salesforce Starter vs BSI Software vs Bigin by Zoho CRM vs Creatio CRM Comparison

Last updated:

Salesforce Starter

Starting at $25 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Small Business

Salesforce Starter is an all-in-one CRM platform designed specifically for small businesses that want a simple, powerful way to manage their sales, marketing, customer service, and commerce in one place. Ideal for small…

BSI Software

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

BSI Software’s Customer Suite is a cutting-edge, AI-powered platform designed to transform customer interactions and optimize processes across industries. By seamlessly integrating all customer data into one centralized…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

Salesforce Starter vs BSI Software vs Bigin by Zoho CRM vs Creatio CRM — at a glance

FeatureSalesforce StarterBSI SoftwareBigin by Zoho CRMCreatio CRM
Rating4.6 / 5
Reviews243
Starting price$25 /user/monthContact for pricing$7 /User/Month$40 /user/month
Free trial Yes No Yes No
Free version No No No No
Best forFreelancers / Consultants, Small BusinessLarge Enterprises, Medium Business, Small BusinessSmall BusinessLarge Enterprises, Medium Business
CategoryCRM SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations3+ apps5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows
APIAvailableAvailable
Support modesBusiness Hours, OnlineOnlineBusiness Hours, OnlineOnline
CertificationsSOC 2SOC 2SOC 2, HIPAA, GDPR, ISO 27001
Data residencyGlobalUSGlobalUnited States, United Kingdom, Australia, European Union

Key differences between Salesforce Starter and BSI Software

  • Pricing: Salesforce Starter starts at $25 /user/month. BSI Software pricing is not publicly listed.
  • Free trial: Salesforce Starter offers a free trial; BSI Software does not.
  • Target audience: Salesforce Starter is built for Freelancers / Consultants and Small Business, while BSI Software targets Large Enterprises and Medium Business.
  • Deployment: Salesforce Starter supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; BSI Software supports SaaS/Web/Cloud.

Compare Salesforce Starter vs BSI Software vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Salesforce Starter - Logo
Talk to an expert
Talk to an expert
Logo
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Salesforce Starter vs BSI Software vs Bigin by Zoho CRM vs Creatio CRM comparison

Get the full side-by-side as a PDF — these picks plus the top CRM Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Biggest differences

Start here before you go deeper into features.

Salesforce Starter

Best for

Freelancers / Consultants, Small Business

BSI Software

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Creatio CRM

Best for

Large Enterprises, Medium Business

Salesforce Starter typically suits Freelancers / Consultants and Small Business. BSI Software tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Salesforce Starter is an all-in-one CRM platform designed specifically for small businesses that want a simple, powerful way to manage their sales, marketing, customer service, and commerce ... Read More about Salesforce Starter

BSI Software’s Customer Suite is a cutting-edge, AI-powered platform designed to transform customer interactions and optimize processes across industries. By seamlessly integrating all ... Read More about BSI Software

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

Entry Level Pricing

  • Starts from $25 , monthly
  • Not Available
  • Starts from $7 , Billed Yearly
  • Starts from $40 , Billed Yearly

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

Not Available

Not Available

9.0/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

2–50 Users
50–10,000+ employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Salesforce Starter

  • Affordably priced: At $25/user/month, it provides a cost-effective entry into CRM for small teams
  • Unified sales, marketing, and service: One platform that combines pipelines, email campaigns, case management, reporting, and commerce tools
  • Guided onboarding & ease of use: Designed for quick setup with intuitive UI and in‑app guidance—great for non‑technical users

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit

Best fit

Salesforce Starter

  • 2–50 Users
  • Retail, Financial Services, Education, Non-profit
  • Sales Managers, Marketing Coordinators, Customer Success Reps, Small Business Owners

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Watchouts

Reasons buyers look elsewhere

Salesforce Starter

  • While ideal for small teams, Salesforce Starter may feel restrictive quickly due to limited advanced features and customization
  • Power users may find deeper workflows or reporting inadequate for complex business requirements
  • Many find themselves upgrading or buying add‑ons early, which can dilute the initial $25/user value

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get shortlist help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Salesforce Starter, BSI Software, Bigin by Zoho CRM and Creatio CRM Compare on Features?

Total Features

12 Features

6 Features

10 Features

78 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Salesforce Starter, BSI Software, Bigin by Zoho CRM and Creatio CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $25 , monthly
          • Not Available
          • $7 , Billed Yearly
          • $40 , Billed Yearly

          Pricing Plans

          • Starter Suite

            $25

            /user/month

            • Lead;Account; Contact and Opportunity Management

            • Dynamic Email Marketing and Analytics

            • Built-in Sales Flows and Lead Routing

            Show more +

          • Not Available
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          Pricing Page

          Salesforce Starter pricing
          BSI Software pricing
          Bigin by Zoho CRM pricingCreatio CRM pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ISO 27001

          Data Residency

          🌐 Global
          🇺🇸 US

          Salesforce Starter vs BSI Software vs Bigin by Zoho CRM User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          No reviews available for this product

          No reviews available for this product

          204

          66

          7

          1

          1

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Users praise its ease and quick adoption
          • Integrates sales, email marketing, support tickets and storefront features
          • Competitive pricing makes Salesforce accessible to SMBs

          Common complaints

          • Lacks deeper automation and complex workflow capabilities
          • Users report performance slowdowns under load
          • Basic plan might not cover all business needs, triggering extra costs

          No expert review available for this product

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple design with a short learning curve — accessible for non-technical users.
          • Pricing targets startups and small businesses with core CRM features at low cost.
          • Pipeline management and workflow automation reduce manual steps in sales processes.

          Common complaints

          • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
          • Lacks advanced features needed by larger enterprises or complex workflows.
          • Customer support availability is inconsistent, affecting issue resolution during critical moments.

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Pros and Cons

          • Users praise its ease and quick adoption

          • Integrates sales, email marketing, support tickets and storefront features

          • Competitive pricing makes Salesforce accessible to SMBs

          • Lacks deeper automation and complex workflow capabilities

          • Users report performance slowdowns under load

          No pros or cons available for this product

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Salesforce Starter, BSI Software, Bigin by Zoho CRM, or Creatio CRM? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Crexi

          Crexi

          VDC

          VDC

          Snapology

          Snapology

          amag

          amag

          Arvato

          Arvato

          Baloise

          Baloise

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Media and Screenshots

          Screenshots

          Salesforce Starter - Dashboards

          11 Screenshots

          BSI Software

          3 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          1 Videos

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Salesforce Starter or BSI Software?
          Salesforce Starter and BSI Software are closely matched with equal user ratings of -1.0. The right choice depends on your team size, budget, and specific CRM Software needs.
          Do Salesforce Starter and BSI Software offer a free trial?
          Salesforce Starter offers a free trial. BSI Software does not.
          What is the starting price of Salesforce Starter vs BSI Software?
          Salesforce Starter starts at $25 /user/month. BSI Software starts at Contact for pricing.
          What are the top alternatives to Salesforce Starter?
          Top alternatives to Salesforce Starter include Bigin by Zoho CRM, Creatio CRM, Pipeline CRM, Agentforce Sales (formerly Salesforce Sales Cloud), Method CRM.
          What are the top alternatives to BSI Software?
          Top alternatives to BSI Software include Bigin by Zoho CRM, Creatio CRM, CRMJetty, Freshworks 360, Clientshare.