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Refract vs Gong - Which Conversation Intelligence Software Platform Is Better in July 2025?

Refract - Conversation Intelligence Software
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Gong - Conversation Intelligence Software
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TL;DR - Quick Comparison Summary

Description

Introducing Refract, the ultimate solution for capturing and analyzing every conversation within your sales team. Our product helps you review, coach, and share the most valuable moments ... Read More

Gong is a powerful software designed to assist businesses with managing their remote sales teams and deals. Its Revenue Intelligence technology helps users identify which deals are genuine, ... Read More

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

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Software Demo

Demo

How do Refract and Gong Compare on Features?

Total Features

8 Features

14 Features

Unique Features

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      What Do Refract and Gong Cost?

      Pricing Option

          Pricing Plans

          • Not Available
          • Not Available

          Other Details

          Organization Types supported

          • Medium Business
          • Large Enterprises
          • Small Business
          • Freelancers
          • Individuals
          • Medium Business
          • Large Enterprises
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Mac
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Mac
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
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          Refract User Reviews & Rating Comparison

          User Ratings

          4.5

          (based on 397 reviews)

          Rating Distribution

          Excellent

          0

          Very Good

          0

          Good

          0

          Poor

          0

          Terible

          0

          Excellent

          2554

          Very Good

          294

          Good

          23

          Poor

          1

          Terible

          5

          Expert's Review generated by AI

          Refract is a robust conversation intelligence platform designed to enhance sales team performance through AI-driven insights. By transcribing and analyzing calls, it provides actionable feedback ...Read more

          Gong has been a game-changer for how we manage and scale our sales operations. Its Revenue Intelligence capabilities give us a laser-focused view into deal health, helping prioritize efforts that ...Read more

          Pros and Cons

          Pros and Cons of Refract

          • Refract offers AI-driven transcription, sentiment analysis, and keyword spotting, providing deep insights into customer interactions to enhance sales strategies.

          • The platform delivers real-time feedback and coaching suggestions, helping sales teams improve performance and close deals more effectively.

          • Refract integrates with popular CRM systems like Salesforce, HubSpot, and Pipedrive, ensuring that call data and insights are automatically logged and easily accessible.

          • Managers can monitor individual and team performance over time, identifying areas for improvement and tracking progress towards goals.

          • Refract does not offer built-in functionalities for reservations, online scheduling, or calendar management, which may require supplementary tools.

          • The platform lacks internal chat or messaging features, potentially impacting real-time team communication within the platform.

          Pros and Cons of Gong

          • Gong’s cutting-edge Revenue Intelligence system gives sales teams a clear view into which deals are truly progressing, minimizing guesswork and improving forecasting accuracy.

          • It records and analyzes sales calls in depth, offering valuable insights into team performance and customer sentiment.

          • By identifying top-performing rep behaviors, Gong enables managers to coach team members using proven strategies, promoting consistent growth.

          • The platform helps align product offerings with current market demands, giving businesses a competitive edge.

          • For teams new to sales intelligence platforms, getting up to speed with all features and interpreting analytics might require significant time and training.

          • Some users may find Gong’s dashboards or reports less flexible for highly specific workflow needs.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          Zoopla

          Zoopla

          Siemens

          Siemens

          VMware

          VMware

          Shopify

          Shopify

          Dropbox

          Dropbox

          ADP

          ADP

          Media and Screenshots

          Screenshots

          Refract

          2 Screenshots

          Accounts

          3 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          2 Videos

          Top Alternatives to Refract and Gong in 2025

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          Frequently Asked Questions (FAQs)

          Stuck on something? We're here to help with all the questions and answers in one place.

          Neither Refract nor Gong offers a free trial.

          Refract is designed for Large Enterprises, Medium Business and Small Business.

          Gong is designed for Large Enterprises, Medium Business and Small Business.

          Pricing details for both Refract and Gong are unavailable at this time. Contact the respective providers for more information.

          Some top alternatives to Refract includes q&ai Technologies, RepsMate, VoiceLab, Convlo, Chorus, Convin, Pickle and ExecVision.

          Some top alternatives to Gong includes SalesLoft, Conversica, ZoomInfo, Refract, VoiceLab, ZoomInfo Chat, Chorus, Convin and Zipteams.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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