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Pipedrive vs HubSpot CRM vs Bigin by Zoho CRM Comparison

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Pipedrive

4.7(3,347 reviews)

Starting at $14 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…

HubSpot CRM

4.3(3,493 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Pipedrive leads on user satisfaction with a 4.7-star rating across 3,347 reviews.

SpotSaaS Analysis

PipedriveHubSpot CRMBigin by Zoho CRM

The core difference between Pipedrive and HubSpot CRM lies in their pricing and target audience; Pipedrive is tailored for small to mid-sized sales teams with a budget-friendly approach, while HubSpot CRM caters to a broader range of company sizes, including larger enterprises, but at a significantly higher price point. Ideal buyers for Pipedrive are small to medium businesses seeking an intuitive CRM, while HubSpot CRM is suited for larger organizations looking for a comprehensive solution with extensive features.

- Best for small to mid-sized sales teams - Streamlined pipeline management - Intuitive and easy-to-learn interface - AI-powered prompts and automated follow-ups - Affordable pricing at $14 - Suitable for various industries including Martech and Fintech

- Suitable for companies of all sizes up to 1,000 employees - Comprehensive features for larger organizations - Higher price point at $1,780 - Ideal for diverse industries including SaaS and Consulting - Supports extensive customization and integrations - Strong focus on inbound marketing capabilities

Pipedrive vs HubSpot CRM vs Bigin by Zoho CRM — at a glance

FeaturePipedriveHubSpot CRMBigin by Zoho CRM
Rating4.7 / 54.3 / 54.6 / 5
Reviews3,3473,493294
Starting price$14 /user/month$45 /Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Large EnterprisesSmall Business
CategoryCRM SoftwareCRM SoftwareCRM Software
Integrations10+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, Online24/7 (Live rep), Business Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, HIPAA, GDPR, ISO 27001
Data residencyUSUSGlobal

Key differences between Pipedrive and HubSpot CRM

  • Pricing: Pipedrive starts at $14 /user/month, while HubSpot CRM starts at $45 /Month.
  • Target audience: Pipedrive is built for Large Enterprises and Medium Business, while HubSpot CRM targets Individuals and Freelancers / Consultants.
  • User satisfaction: Pipedrive scores higher with a 4.7-star average.
  • Deployment: Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Pipedrive vs HubSpot CRM vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Pipedrive - CRM Software
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HubSpot CRM - CRM Software
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Biggest differences

Start here before you go deeper into features.

Pipedrive

Best CRM for small to mid-sized sales teams needing streamlined pipeline management.

Choose if
  • You are a small or medium business seeking an intuitive, easy-to-learn CRM.
  • Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
  • You want cost-effective CRM with strong reporting and real-time sales analytics.
Consider alternatives if
  • Your enterprise requires highly complex CRM customizations and deep third-party integrations.
  • You need extensive relationship linking beyond standard sales contacts.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Bigin by Zoho CRM

Best for

Small Business

Pipedrive typically suits Large Enterprises and Medium Business. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $14 , monthly
  • Starts from $45 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.6/10

9.1/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.67

(3347)

4.35

(3493)

4.57

(294)

Best Company Size

1-50 employees51-200 employees
1-1,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Pipedrive

  • Streamlined Sales Processes: Pipedrive helps teams like yours to visualize and manage the entire sales pipeline effortlessly, allowing you to focus on closing deals rather than getting lost in administrative tasks.
  • Intuitive User Interface: Users often appreciate Pipedrive’s clean and user-friendly design. This means your team can hit the ground running without extensive training, saving valuable time and resources.
  • Robust Reporting and Analytics: With Pipedrive’s advanced reporting tools, you can gain real-time insights into your sales performance. This empowers executives like yourself to make data-driven decisions that can elevate overall business strategy.

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
Best fit

Best fit

Pipedrive

  • 1-200 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

Pipedrive

  • Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
  • Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
  • Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Software Demo

Demo

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How do Pipedrive, HubSpot CRM and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

38 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

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Get Quote

Compare Pipedrive, HubSpot CRM and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $14 , monthly
        • $45 , Billed Yearly
        • $7 , Billed Yearly

        Pricing Plans

        • Lite

          $19

          /user/month

          • Lead, calendar and pipeline management

          • AI-powered report creation

          • Real-time sales feed

          Show more +

        • Growth

          $34

          /user/month

          • Lite plan +

          • Full email sync with tracking

          • Automations and nurturing sequences

          Show more +

        • Premium

          $64

          /user/month

          • Growth plan +

          • Lead generation and routing

          • Custom scoring and company data enrichment

          Show more +

        • Browse all pricing plans
        • Free Tools

          • Free Marketing tools

          • Free Sales tools

          • Free Service tools

          Show more +

        • Starter

          • Marketing Hub Starter

          • Includes 1,000 marketing contacts

          • Sales Hub Starter Includes 2 paid users

          Show more +

        • Professional

          • Includes features of Starter plan, plus

          • Marketing Hub Professional

          • Includes 2,000 marketing contacts

          Show more +

        • Browse all pricing plans
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Pipedrive pricing
        HubSpot CRM pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✗ No
        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Pipedrive vs HubSpot CRM User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        2399

        495

        70

        17

        45

        2108

        679

        84

        40

        233

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations.

        What buyers like

        • Ease of use
        • Visual sales pipeline tracking
        • Customer support quality

        Common complaints

        • Limited integrations
        • Initial learning curve

        Buyer sentiment

        Buyer sentiment is positive across 3144 reviews, with strong overall satisfaction.

        What buyers like

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        Common complaints

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
        • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
        • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
        • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

        Common complaints

        • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
        • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
        • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

        Pros and Cons

        • Intuitive and easy-to-use interface with minimal training required

        • Cost-effective alternative to larger CRM platforms like Salesforce

        • Robust reporting and real-time sales analytics

        • Initial complexity requiring onboarding support for efficient use

        • Limited integrations with some third-party tools such as Typeform

        • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

        • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

        • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

        • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

        • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Festo

        Festo

        Remax

        Remax

        Vimeo

        Vimeo

        Classpass

        Classpass

        Avison Young

        Avison Young

        Crunch Fitness

        Crunch Fitness

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Dashboard

        5 Screenshots

        HubSpot CRM

        13 Screenshots

        Videos

        video-0

        3 Videos

        video-0

        2 Videos

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        Add another option to compare side by side

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Pipedrive or HubSpot CRM?
        Pipedrive edges out the other on user ratings (4.7 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Pipedrive and HubSpot CRM offer a free trial?
        Yes, both Pipedrive and HubSpot CRM offer a free trial.
        What is the starting price of Pipedrive vs HubSpot CRM?
        Pipedrive starts at $14 /user/month. HubSpot CRM starts at $45 /Month.
        What are the top alternatives to Pipedrive?
        Top alternatives to Pipedrive include Bigin by Zoho CRM, Freshsales, Salesforce, HubSpot CRM, Onpipeline.
        What are the top alternatives to HubSpot CRM?
        Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

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