Metricool vs Sprout Social vs Zoho Social vs Crowdfire Comparison
Metricool
Starting at $12 /Month
- Individuals
- Freelancers / Consultants
The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summari…
Sprout Social
Starting at $199 per seat/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by progressive companies to drive incr…
Zoho Social
Starting at $10 /Month
- Free Trial
- Individuals
- Large Enterprises
Zoho Social is a powerful Social Media Management Software in with a low cost per user model. It includes integrated tools like Campaign Builder, Reporting Dashboard and much more. Zoho Social allows to manage multiple s…
Crowdfire
Starting at $7.48 /Month
- Individuals
- Freelancers / Consultants
Crowdfire is a Social Media Management tool with Analytics to help user grow their social media presence. The software keeps track of posts and automatically likes, comments and shares them on Facebook & Twitter. Crowdfi…
Metricool leads on user satisfaction with a 4.6-star rating across 5 reviews.
Metricool vs Sprout Social vs Zoho Social vs Crowdfire — at a glance
| Feature | Metricool | Sprout Social | Zoho Social | Crowdfire |
|---|---|---|---|---|
| Rating | 4.6 / 5 | 3.8 / 5 | 4.6 / 5 | 3.3 / 5 |
| Reviews | 5 | 2,376 | 5,380 | 151 |
| Starting price | $12 /Month | $199 per seat/month | $10 /Month | $7.48 /Month |
| Free trial | No | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Individuals, Large Enterprises, Medium Business | Individuals, Freelancers / Consultants, Large Enterprises |
| Category | Social Media Analytics Tools | Social Media Management Software | Social Media Management Software | Social Media Management Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | — | — |
| Support modes | Business Hours, Online | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Business Hours, Online |
| Certifications | GDPR | SOC 2, GDPR | GDPR | GDPR |
| Data residency | Global | US | Global | US |
Key differences between Metricool and Sprout Social
- Pricing: Metricool starts at $12 /Month, while Sprout Social starts at $199 per seat/month.
- Free trial: Sprout Social offers a free trial; Metricool does not.
- Target audience: Metricool is built for Individuals and Freelancers / Consultants, while Sprout Social targets Freelancers / Consultants and Large Enterprises.
- User satisfaction: Metricool scores higher with a 4.6-star average.
- Deployment: Metricool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Sprout Social supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.
Compare Metricool vs Sprout Social vs Zoho Social vs Crowdfire — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Social Media Analytics Tools tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for real-time social media tracking with simple, visual performance summaries.
- You need live monitoring of social media activity while managing posts.
- You want an easy-to-use tool combining competitor comparison and performance metrics.
- Your team is small to mid-sized and prefers a streamlined setup with low complexity.
- You require advanced, enterprise-grade analytics beyond basic summaries.
- Your company needs deep integrations with multiple complex enterprise systems.
Best for managing and tracking multi-network social media to drive sales.
- You need to manage multiple social media networks from one platform efficiently.
- Your marketing team wants to generate leads and drive incremental sales via social media.
- You require integrated tools for social media planning, tracking, and brand management.
- You are a freelancer or very small team looking for low-cost, minimal-feature solutions.
- You need highly customizable or niche social media tools beyond standard management features.
Best for affordable, easy multi-account social media management.
- You need to manage multiple social media accounts from one interface.
- Your team is small to medium-sized and values simple, streamlined workflows.
- You want integrated campaign building and reporting tools at low cost.
- Your enterprise requires advanced customization and deep CRM or sales automation integrations.
- You need highly advanced analytics and extensive third-party business tool integrations.
Best for small teams automating social engagement on Facebook and Twitter.
- You are a small business or freelancer managing multiple social accounts.
- You want automated liking, commenting, and sharing to boost engagement.
- You prefer a simple, easy-to-use tool with a freemium pricing model.
- You require advanced analytics and detailed social media reporting.
- You need comprehensive multi-channel campaign management for large teams.
Metricool: Best for real-time social media tracking with simple, visual performance summaries. Sprout Social: Best for managing and tracking multi-network social media to drive sales.
Description | The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides ... Read More about Metricool | Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by ... Read More about Sprout Social | Zoho Social is a powerful Social Media Management Software in with a low cost per user model. It includes integrated tools like Campaign Builder, Reporting Dashboard and much more. Zoho ... Read More about Zoho Social | Crowdfire is a Social Media Management tool with Analytics to help user grow their social media presence. The software keeps track of posts and automatically likes, comments and shares them ... Read More about Crowdfire |
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Spotsaas ScoreWhat's this? ↗ | Not Available | 9.2/10 | 9.3/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-50 employees51-500 employees | Small BusinessMedium Business | 1-50 employees51-500 employees | 1-50 employees51-500 employees |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Metricool, Sprout Social, Zoho Social and Crowdfire Compare on Features?
Total Features | 0 Features | 9 Features | 9 Features | 9 Features |
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Unique Features | No features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Metricool, Sprout Social, Zoho Social and Crowdfire on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🌐 Global | 🇺🇸 US |
Metricool vs Sprout Social vs Zoho Social User Reviews & Rating Comparison
User Ratings | ||||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity. What buyers like
Common complaints
| Buyer sentiment Buyers appreciate the platform's multi-network management and lead generation capabilities but express concerns about pricing transparency and feature depth. What buyers like
Common complaints
| Buyer sentiment Users generally praise Zoho Social for its ease of use and affordability, though some desire more advanced features and integrations. What buyers like
Common complaints
| Buyer sentiment Users appreciate Crowdfire's ease of use and automation features but express concerns about limited analytics and inconsistent performance. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Nike  Canon  Adidas |  Coldwell Banker  Lowes  Edelman | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots |  3 Screenshots |  5 Screenshots |
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Videos |  3 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Metricool or Sprout Social?
- Metricool edges out the other on user ratings (4.6 vs 3.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Metricool and Sprout Social offer a free trial?
- Sprout Social offers a free trial. Metricool does not.
- What is the starting price of Metricool vs Sprout Social?
- Metricool starts at $12 /Month. Sprout Social starts at $199 per seat/month.
- What are the top alternatives to Metricool?
- Top alternatives to Metricool include Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse, SocialPilot.
- What are the top alternatives to Sprout Social?
- Top alternatives to Sprout Social include Zoho Social, Crowdfire, SocialBee, Buffer, Sprinklr.