9.2
SpotScore
Sprout Social Review: Is It The Right Social Media Management Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
GDPR
SOC 2Starts from $199 / seat / month when yearly
Coldwell Banker
Lowes
Edelman
Penn
Standford UniversityTrusted by teams including Coldwell Banker
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
Spotsaas Analysis for Sprout Social
Sprout Social is a social media management platform widely used by marketing teams and social media managers in small to medium businesses. With a rating of 4.3 out of 5 from 2,477 reviews, it is broadly validated, indicating a generally positive reception with some room for improvement.
The platform excels with its comprehensive management tools and multi-network tracking, making it ideal for teams focused on social media marketing and lead generation. However, potential users should be aware of the higher pricing tiers, which may not suit all budgets.
Quick facts about Sprout Social
What is Sprout Social?
Sprout Social is a Social Media Management Platform that allows business users to manage, plan, and track their social media presence across multiple networks. Sprout Social is used by progressive companies to drive incremental sales for their organizations, better market themselves online, and capture new leads for their marketing funnel.
Pricing
Starts from $199 / seat / month when yearly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
SOC 2GDPRSSO & MFA supported
Data residency:🇺🇸
Platform
Web + mobile app (iOS & Android)
Sprout Social Software Demo
Sprout Social was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Sprout Social
- Use cases
- Social media marketing, Lead generation, Brand management
- Team types
- Marketing teams, Social media managers
- Company size
- Small Business, Medium Business
- Workflow style
- Simple and streamlined
- Setup complexity
- Medium
Why teams choose Sprout Social
Ability to manage multiple social media networks from one platform
Tools to plan and track social media presence effectively
Supports driving incremental sales and capturing leads
Is Sprout Social right for you?
Best for managing and tracking multi-network social media to drive sales.
Choose Sprout Social if
- You need to manage multiple social media networks from one platform efficiently.
- Your marketing team wants to generate leads and drive incremental sales via social media.
- You require integrated tools for social media planning, tracking, and brand management.
Consider alternatives if
- You are a freelancer or very small team looking for low-cost, minimal-feature solutions.
- You need highly customizable or niche social media tools beyond standard management features.
What buyers should know before shortlisting Sprout Social
Sprout Social is a robust platform that provides comprehensive tools for managing social media presence. Its focus on lead generation and analytics makes it a strong choice for businesses looking to enhance their online marketing efforts, though it may come with a higher price tag.
Sprout Social pros and cons
- Sprout Social pros
Ability to manage multiple social media networks from one platform
Tools to plan and track social media presence effectively
Supports driving incremental sales and capturing leads
- Sprout Social cons
Lack of publicly available pricing information
Average user rating of 3.8 indicating mixed user satisfaction
Ready to try it?
Get started with Sprout Social
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare Sprout Social side-by-side with top Social Media Management Software alternatives.
What is the pricing of Sprout Social?
Sprout Social Pricing Plans
Standard
$249
per seat/month
5 social profiles
Keyword and location monitoring
Unlimited AI-generated alt text
Review management
Group; profile and post-level reporting
Professional
$399
per seat/month
Everything in Standard; plus:
Unlimited social profiles
Message tagging
Extensive competitor; tag and paid insights
Optimal send times
Show more +
Advanced
$499
per seat/month
Everything in Professional; plus:
Enhance Reply by AI Assist
Sentiment in the Smart Inbox and Reviews
The Sprout API and Helpdesk integrations
Team productivity and social customer care reports
Show more +
Enterprise
Custom
Everything in Advanced; plus:
White-glove onboarding and implementation
Plan tailored to your enterprise business
Dedicated service for hassle-free SSO setup
Priority customer support
Weighing your options?
Not sure if Sprout Social fits your budget?
Sprout Social reviews and ratings
Buyer sentiment
Buyers appreciate the platform's multi-network management and lead generation capabilities but express concerns about pricing transparency and feature depth.
What buyers like
- Multi-network management
- Lead generation
- Social media planning and tracking
Common complaints
- Pricing transparency
- Feature limitations
Are you using Sprout Social?
What users are saying
BC
Bridgett Colling
04/02/25
A Sprout fan for 12+ years
I've used Sprout Social at every company I've worked at since 2013. No other social management platform matches is extensive capabilities, delightful ...
Read more
LO
Luis Ortiz
03/19/25
DDN Social Media Director highly recommends Sprout Social.
I have been tasked with standing up social media management platforms at multiple organizations and, after numerous RFPs and demos, Sprout Social has ...
Read more
KF
Kali Flewellen
03/11/25
Love Sprout
Sprout always makes having conversations so easy. They listen to and implement customer feedback. The software is so robust and yet feels accessible ...
Read more
JS
Joe Seta
02/27/25
Knowledgeable and empathetic support
Knowledgeable and empathetic support - great for introducing now concepts. Delany did a great job.
PO
Pedro Oliveira
05/29/24
POOR SERVICE & HIGH PRICE. SCAM!!
We have been using Sprout Social for 3 years, but recently we have noticed two undesirable behaviours. The cost of the service is going up and the ...
Read more
E
Evaelfiepor
05/17/24
Big scam sproutgigs Fraud
Big scam sproutgigs Fraud, they took my money and I have jobs
- See if Sprout Social fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Sprout Social?
The strategy of collecting data from social media sites and blogs and assessing that data to make business decisions is referred to as socia…
Auto Publishing is the process of scheduling your material to be published on a social networking platform at a later time. All you have to…
The marketing efforts used to quantify the benefits of brand-building activities on sales and conversions are referred to as brand tracking.…
Material management is the end-to-end acquiring, designing, processing, and distributing of content. It is a set of methods and technologies…
Customer engagement is a metric that measures how well a company interacts with its consumers at all points in their lives. Customers may he…
Multi-Account Management refers to the management of several accounts on various social media apps such as Facebook, Instagram, YouTube, Pin…
Multi-User Collaboration refers to the process of more than one user on the same account working together to achieve a common goal. Multi-Us…
Post scheduling is a tool that allows you to specify specific time windows for your content to be published throughout the day. It saves a l…
Social media monitoring means listening to millions of conversations on the web to assess what is being said about a particular brand, topic…
Sprout Social security and data handling
Key compliance certifications and security features for IT and security teams evaluating Sprout Social.
Certifications
Security features
Developer & data
Alternatives to Sprout Social
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9.4
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Sprout Social Customers
Coldwell Banker
Lowes
Edelman
Penn
Standford University
Columbia
Glassdoor
Hyatt
TicketMaster
American Lung Association
Sprout Social Support Options
Frequently Asked Questions About Sprout Social
Common questions buyers ask before choosing Sprout Social.
Sprout Social is a Social Media Management Software. Sprout Social offers Social Media Monitoring, Posts Scheduling, Multi-User Collaboration, Multi-Account Management, Customer Engagement and many more functionalities.
Sprout Social is a strong fit if: You need to manage multiple social media networks from one platform efficiently.; Your marketing team wants to generate leads and drive incremental sales via social media.. Consider alternatives if: You are a freelancer or very small team looking for low-cost, minimal-feature solutions.; You need highly customizable or niche social media tools beyond standard management features..
Buyers commonly note the following limitations of Sprout Social: Lack of publicly available pricing information; Average user rating of 3.8 indicating mixed user satisfaction; May not be ideal for freelancers or very small teams.
Some top alternatives to Sprout Social includes Zoho Social, Crowdfire, SocialBee, Buffer and Lately.
Sprout Social offers Free Trial, Subscription pricing models
The starting price of Sprout Social is $199/seat/month when yearly
Free buyer scorecard
Evaluate Sprout Social with the social media management software buyer scorecard
A weighted social media management software scorecard to assess Sprout Social objectively and compare it against the alternatives.
- Weighted criteria you can edit
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- Shareable with your buying committee
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About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
