Metricool Review: Is It The Right Social Media Analytics Tools For Your Team?
Best for SMB teams · Mid-market
Free Plan Available
GDPRStarts from $12 / Month when Billed Yearly, also offers free forever plan
Nike
Canon
Adidas
McDonald's
VolvoTrusted by teams including Nike
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Metricool?
The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summaries of your activity online, comparing performance against your objectives and competitors. It wraps up a full suite of key components into a single system with an easy-to-use interface.
Pricing
Starts from $12 / Month when Billed Yearly
Best For
Built for growing teams, from small businesses to mid-market
Security & Compliance
GDPRData residency:Global
Platform
Web + mobile app (iOS & Android)
Metricool Software Demo
Metricool was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Metricool
- Use cases
- Social media marketing, Content creators, Digital marketing agencies
- Team types
- Social media managers, Freelancers
- Company size
- 1-50 employees, 51-500 employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose Metricool
Real-time social media activity tracking
Visual and statistical performance summaries
Easy-to-use interface combining multiple key components
Is Metricool right for you?
Best for real-time social media tracking with simple, visual performance summaries.
Choose Metricool if
- You need live monitoring of social media activity while managing posts.
- You want an easy-to-use tool combining competitor comparison and performance metrics.
- Your team is small to mid-sized and prefers a streamlined setup with low complexity.
Consider alternatives if
- You require advanced, enterprise-grade analytics beyond basic summaries.
- Your company needs deep integrations with multiple complex enterprise systems.
What buyers should know before choosing Metricool
Metricool is a robust social media analytics tool that provides real-time insights into social media performance. Its user-friendly interface and comprehensive analytics suite make it an excellent choice for marketers looking to optimize their social media strategies.
Metricool pros and cons
- Metricool pros
Real-time social media activity tracking
Visual and statistical performance summaries
Easy-to-use interface combining multiple key components
- Metricool cons
Limited advanced analytics features
Pricing details not fully transparent
Ready to try it?
Get started with Metricool
Try the free plan and upgrade when ready.
Still comparing?
See how it stacks up
Compare Metricool side-by-side with top Social Media Analytics Tools alternatives.
What is the pricing of Metricool?
Metricool Pricing Plans
Free
Brands: 1 Brand
Instagram: 1 account
Facebook: 1 page or group
Twitter: 1 account
Pinterest: 1 account
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Pro 5
Brands: 5 Brands
Instagram: 5 accounts
Facebook: 5 pages or groups
Twitter: 5 accounts
Pinterest: 5 accounts
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Pro 10
Brands: 10 Brands
Instagram: 10 accounts
Facebook: 10 pages or groups
Twitter: 10 accounts
Pinterest: 10 accounts
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Team 15
Brands: 15 Brands
Team Members: Unlimited
Instagram: 15 accounts
Facebook: 15 pages or groups
Twitter: 15 accounts
Show more +
Weighing your options?
Not sure if Metricool fits your budget?
Metricool reviews and ratings
Buyer sentiment
Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity.
What buyers like
- Ease of use
- Real-time social media tracking
- Visual performance summaries
Common complaints
- Limited advanced analytics
- Unclear pricing
Are you using Metricool?
- See if Metricool fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Metricool?
Competitive analysis is a feature that allows businesses to gather information on their competitors in order to gain a deeper understanding…
A real-time email marketing dashboard displays metrics. This allows individuals to track the effectiveness of an email marketing initiatives…
Post scheduling is a tool that allows you to specify specific time windows for your content to be published throughout the day. It saves a l…
Real-time reporting is involved capturing real-time data and communicating it to users as it happens. Managers may make quick judgments usin…
Reporting provides complete visibility of the project and a clear grasp of what has to be done to the on-site personnel. The reporting proce…
Social Media Analytics refers to the process of analyzing and interpreting social media data to gain valuable insights and make informed dec…
Metricool security and data handling
Key compliance certifications and security features for IT and security teams evaluating Metricool.
Certifications
Developer & data
Alternatives to Metricool
Metricool Customers
Nike
Canon
Adidas
McDonald's
Volvo
Coca-Cola
Renault
Levis
Fiat
UNICEF
Metricool Support Options
Frequently Asked Questions About Metricool
Common questions buyers ask before choosing Metricool.
Metricool is a Social Media Analytics Tools. Metricool offers Social Media Analytics, Dashboard, Competitive Analysis, Posts Scheduling, Real-time Reporting and many more functionalities.
Metricool is a strong fit if: You need live monitoring of social media activity while managing posts.; You want an easy-to-use tool combining competitor comparison and performance metrics.. Consider alternatives if: You require advanced, enterprise-grade analytics beyond basic summaries.; Your company needs deep integrations with multiple complex enterprise systems..
Buyers commonly note the following limitations of Metricool: Limited advanced analytics features; Pricing details not fully transparent; May lack integrations needed by larger businesses.
Some top alternatives to Metricool includes Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse and Blogalyzer.
Metricool offers Freemium, Subscription, Quotation Based pricing models
The starting price of Metricool is $12/Month when Billed Yearly
Ready to try it?
Get started with Metricool
Get started with the free plan — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].