Metricool Review: Is It The Right Social Media Analytics Tools For Your Team?
Best for SMB teams · Mid-market
Free Plan Available
GDPRStarts from $12 / Month when Billed Yearly, also offers free forever plan
Nike
Canon
Adidas
McDonald's
VolvoTrusted by many companies including Nike
Overview
Pricing
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
What is Metricool?
The Metricool helps you track your social media network activity in real time while you are online, allowing you to socialize while keeping an eye on the bottom line. The Metricool provides visual and statistical summaries of your activity online, comparing performance against your objectives and competitors. It wraps up a full suite of key components into a single system with an easy-to-use interface.
Pricing
Starts from $12 / Month when Billed Yearly
Best For
Built for growing teams, from small businesses to mid-market
Security & Compliance
GDPRData residency:Global
Platform
Web + mobile app (iOS & Android)
Metricool Software Demo
Metricool was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Metricool
- Use cases
- Social media marketing, Content creators, Digital marketing agencies
- Team types
- Social media managers, Freelancers
- Company size
- 1-50 employees, 51-500 employees
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose Metricool
Real-time social media activity tracking
Visual and statistical performance summaries
Easy-to-use interface combining multiple key components
Is Metricool right for you?
Best for real-time social media tracking with simple, visual performance summaries.
Choose Metricool if
- You need live monitoring of social media activity while managing posts.
- You want an easy-to-use tool combining competitor comparison and performance metrics.
- Your team is small to mid-sized and prefers a streamlined setup with low complexity.
Consider alternatives if
- You require advanced, enterprise-grade analytics beyond basic summaries.
- Your company needs deep integrations with multiple complex enterprise systems.
What buyers should know before shortlisting Metricool
Metricool is a robust social media analytics tool that provides real-time insights into social media performance. Its user-friendly interface and comprehensive analytics suite make it an excellent choice for marketers looking to optimize their social media strategies.
Metricool pros and cons
- Metricool pros
Real-time social media activity tracking
Visual and statistical performance summaries
Easy-to-use interface combining multiple key components
- Metricool cons
Limited advanced analytics features
Pricing details not fully transparent
Ready to try it?
Get started with Metricool
Try the free plan and upgrade when ready.
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Compare Metricool side-by-side with top Social Media Analytics Tools alternatives.
What is the pricing of Metricool?
Metricool Pricing Plans
Free
Brands: 1 Brand
Instagram: 1 account
Facebook: 1 page or group
Twitter: 1 account
Pinterest: 1 account
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Pro 5
Brands: 5 Brands
Instagram: 5 accounts
Facebook: 5 pages or groups
Twitter: 5 accounts
Pinterest: 5 accounts
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Pro 10
Brands: 10 Brands
Instagram: 10 accounts
Facebook: 10 pages or groups
Twitter: 10 accounts
Pinterest: 10 accounts
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Team 15
Brands: 15 Brands
Team Members: Unlimited
Instagram: 15 accounts
Facebook: 15 pages or groups
Twitter: 15 accounts
Show more +
Metricool reviews and ratings
Buyer sentiment
Users generally appreciate Metricool's ease of use and real-time tracking but note limitations in advanced features and pricing clarity.
What buyers like
- Ease of use
- Real-time social media tracking
- Visual performance summaries
Common complaints
- Limited advanced analytics
- Unclear pricing
What users are saying
KH
Kristina Hernandez Eddy
12/15/20
The best tool for data and social media management!
I couldn't believe how easy this platform was. I was excited when I was finally introduced to it. Not only did it save me so much time but it was ...
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ON
Oswar N
11/11/20
Metricool, An essential tool to monitor your brand.
What do you like best? I started using metricool in the free version and the most that caught my attention is all the features that it had in its free ...
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PM
Paul M
09/24/20
Good dashboard for basic starts and social media planning
What do you like best? I like the drag and drop planner and the fact you can preview your social posts. It is also handy you can tracks all your ...
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CM
Christina M
08/18/20
Makes reporting super easy
What do you like best? I bought this specifically for the Google Ads. When you log into the back end, it's great if you know where to go and what you ...
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FO
Fernando O
08/04/20
Metricool una herramienta imprescindible
What do you like best? Lo que mas utilizo son las estadísticas y he lanzado un par de campañas de publicidad el cual es asombrosa la facilidad con la ...
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DM
Daniel M
06/10/20
Metricool, perfecta herramienta para redes sociales
What do you like best? Herramienta de analítica bastante completa que te permite también generar socorridos y estéticos informes para tu cliente. ...
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Metricool security and data handling
Key compliance certifications and security features for IT and security teams evaluating Metricool.
Certifications
Developer & data
Alternatives to Metricool
Metricool Customers
Nike
Canon
Adidas
McDonald's
Volvo
Coca-Cola
Renault
Levis
Fiat
UNICEF
Metricool Support Options
Frequently Asked Questions About Metricool
Common questions buyers ask before choosing Metricool.
Metricool is a strong fit if: You need live monitoring of social media activity while managing posts.; You want an easy-to-use tool combining competitor comparison and performance metrics.. Consider alternatives if: You require advanced, enterprise-grade analytics beyond basic summaries.; Your company needs deep integrations with multiple complex enterprise systems..
Buyers commonly note the following limitations of Metricool: Limited advanced analytics features; Pricing details not fully transparent; May lack integrations needed by larger businesses.
Some top alternatives to Metricool includes Social Opinion, TrueSocialMetrics, Sprout Social, AgoraPulse and Blogalyzer.
Metricool offers Freemium, Subscription, Quotation Based pricing models
The starting price of Metricool is $12/Month when Billed Yearly
Ready to try it?
Get started with Metricool
Get started with the free plan — no credit card required.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].