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Insightly vs Pipedrive vs Salesmate vs Bigin by Zoho CRM Comparison

Last updated:

Insightly

4.2(1,241 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…

Pipedrive

4.5(5,199 reviews)

Starting at $14 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal for small to mid-sized busines…

Salesmate

4.3(103 reviews)

Starting at $12 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Salesmate CRM is an all-in-one cloud based software for modern sales teams. It is designed to help you close more deals and increase your revenue. The system will streamline your sales process, deliver accurate analytics…

Bigin by Zoho CRM

4.3(119 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Pipedrive leads on user satisfaction with a 4.5-star rating across 5,199 reviews.

Insightly vs Pipedrive vs Salesmate vs Bigin by Zoho CRM — at a glance

FeatureInsightlyPipedriveSalesmateBigin by Zoho CRM
Rating4.2 / 54.5 / 54.3 / 54.3 / 5
Reviews1,2415,199103119
Starting price$29 /User/Month$14 /user/month$12 /User/Month$7 /User/Month
Free trial Yes Yes Yes Yes
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM SoftwareCRM Software
Integrations10+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPRSOC 2, GDPR
Data residencyUSUSUSGlobal

Key differences between Insightly and Pipedrive

  • Pricing: Insightly starts at $29 /User/Month, while Pipedrive starts at $14 /user/month.
  • Target audience: Insightly is built for Freelancers / Consultants and Large Enterprises, while Pipedrive targets Large Enterprises and Medium Business.
  • User satisfaction: Pipedrive scores higher with a 4.5-star average.
  • Deployment: Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Pipedrive supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Insightly vs Pipedrive vs Salesmate vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Insightly - CRM Software
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Pipedrive - CRM Software
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Salesmate - CRM Software
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Biggest differences

Start here before you go deeper into features.

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Pipedrive

Best CRM for small to mid-sized sales teams needing streamlined pipeline management.

Choose if
  • You are a small or medium business seeking an intuitive, easy-to-learn CRM.
  • Your sales team needs AI-powered prompts and automated follow-ups to boost productivity.
  • You want cost-effective CRM with strong reporting and real-time sales analytics.
Consider alternatives if
  • Your enterprise requires highly complex CRM customizations and deep third-party integrations.
  • You need extensive relationship linking beyond standard sales contacts.

Salesmate

Best for

Large Enterprises, Medium Business, Small Business

Bigin by Zoho CRM

Best for

Small Business

Insightly: Best for mid-sized teams needing flexible CRM with strong email integration. Pipedrive: Best CRM for small to mid-sized sales teams needing streamlined pipeline management.

Description

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly

Pipedrive is a user-friendly customer relationship management (CRM) software designed to help sales teams streamline their pipelines, manage leads efficiently, and close deals faster. Ideal ... Read More about Pipedrive

Salesmate CRM is an all-in-one cloud based software for modern sales teams. It is designed to help you close more deals and increase your revenue. The system will streamline your sales ... Read More about Salesmate

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $29
  • Starts from $14 , monthly
  • Starts from $12 , Billed Yearly
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

9.3/10

9.6/10

8.8/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
1-50 employees51-200 employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Insightly

  • Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
  • Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
  • Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.

Pipedrive

  • Streamlined Sales Processes: Pipedrive helps teams like yours to visualize and manage the entire sales pipeline effortlessly, allowing you to focus on closing deals rather than getting lost in administrative tasks.
  • Intuitive User Interface: Users often appreciate Pipedrive’s clean and user-friendly design. This means your team can hit the ground running without extensive training, saving valuable time and resources.
  • Robust Reporting and Analytics: With Pipedrive’s advanced reporting tools, you can gain real-time insights into your sales performance. This empowers executives like yourself to make data-driven decisions that can elevate overall business strategy.
Best fit

Best fit

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Pipedrive

  • 1-200 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Pipedrive

  • Users may seek alternatives to Pipedrive if they require more advanced customization options to tailor their CRM experience to specific business processes or unique sales workflows that Pipedrive doesn’t fully support.
  • Businesses with larger teams might look for alternatives that offer better scalability and user management features, ensuring that collaboration remains efficient as their workforce grows beyond Pipedrive’s capabilities.
  • Organizations needing comprehensive reporting and analytics tools may find Pipedrive lacking in depth, prompting them to explore alternatives that provide more robust insights into sales performance and customer behavior.

Salesmate

No alternatives guidance available yet.

Software Demo

Demo

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How do Insightly, Pipedrive, Salesmate and Bigin by Zoho CRM Compare on Features?

Total Features

30 Features

10 Features

9 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote
Get Quote

Compare Insightly, Pipedrive, Salesmate and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $29
          • $14 , monthly
          • $12 , Billed Yearly
          • $7 , Billed Yearly

          Pricing Plans

          • Not Available
          • Lite

            $19

            /user/month

            • Lead, calendar and pipeline management

            • AI-powered report creation

            • Real-time sales feed

            Show more +

          • Growth

            $34

            /user/month

            • Lite plan +

            • Full email sync with tracking

            • Automations and nurturing sequences

            Show more +

          • Premium

            $64

            /user/month

            • Growth plan +

            • Lead generation and routing

            • Custom scoring and company data enrichment

            Show more +

          • Browse all pricing plans
          • Starter

            • Contacts, Companies, Deals

            • Email Sync, Tracking & Templates

            • Multiple Pipeline Management

            Show more +

          • Growth

            • Includes features of Starter plan, plus

            • Product Management

            • Goal Management

            Show more +

          • Boost

            • Includes features of Growth plan, plus

            • Team Management

            • Increased Team Inbox Limits

            Show more +

          • Browse all pricing plans
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          Pricing Page

          Insightly pricing
          Pipedrive pricing
          Salesmate pricing
          Bigin by Zoho CRM pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✓ Yes
          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US
          🇺🇸 US

          Insightly vs Pipedrive vs Salesmate User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          501

          253

          72

          40

          10

          2339

          495

          70

          17

          45

          62

          13

          2

          0

          3

          204

          66

          7

          1

          1

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

          What buyers like

          • Ease of use
          • Collaboration features
          • Integration with email platforms

          Common complaints

          • Limited mobile app functionality
          • Insufficient advanced reporting

          Buyer sentiment

          Overall, users praise Pipedrive for its ease of use, visual sales pipeline management, and strong customer support, though some note limitations in advanced features and integrations.

          What buyers like

          • Ease of use
          • Visual sales pipeline tracking
          • Customer support quality

          Common complaints

          • Limited integrations
          • Initial learning curve

          Buyer sentiment

          Buyer sentiment is positive across 80 reviews, with strong overall satisfaction.

          What buyers like

          • Comprehensive feature set with tools for email tracking, automated workflows, and pipeline management, enabling streamlined sales processes.
          • User-friendly interface that is intuitive and accessible, requiring minimal technical expertise, even for first-time users.
          • Cost-effective solution with excellent price-to-performance ratio compared to competitors, ideal for small and medium businesses.

          Common complaints

          • Limited mobile app functionality, with navigation and linking features for contacts and deals found to be manual and less intuitive.
          • Performance issues reported by some users, including slow loading times and repetitive notifications.
          • Restrictions on document attachment sizes (10MB) and lack of HIPAA compliance limit its usability for specific industries.

          Buyer sentiment

          Buyer sentiment is positive across 279 reviews, with strong overall satisfaction.

          What buyers like

          • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
          • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
          • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

          Common complaints

          • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
          • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
          • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

          Pros and Cons

          • Unified platform for managing contacts, leads, deals, and opportunities

          • Built-in real-time messaging for team collaboration

          • Seamless syncing with Outlook and Gmail

          • Reporting tools lack robustness for advanced analytics

          • Mobile app has limited features compared to desktop

          • Intuitive and easy-to-use interface with minimal training required

          • Cost-effective alternative to larger CRM platforms like Salesforce

          • Robust reporting and real-time sales analytics

          • Initial complexity requiring onboarding support for efficient use

          • Limited integrations with some third-party tools such as Typeform

          • Streamlines sales processes with automation features.

          • Offers detailed analytics for informed decision-making.

          • Integrates communication tools for better engagement.

          • May require time to fully utilize all features.

          • Pricing can be a barrier for smaller businesses.

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          4over LLC

          4over LLC

          Savanta

          Savanta

          Atlanta Eats

          Atlanta Eats

          Festo

          Festo

          Remax

          Remax

          Vimeo

          Vimeo

          Skytop Business Loans LLC

          Skytop Business Loans LLC

          Faciliteq

          Faciliteq

          Zora Zamecnikova

          Zora Zamecnikova

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Media and Screenshots

          Screenshots

          Marketing

          9 Screenshots

          Dashboard

          5 Screenshots

          Voice

          6 Screenshots

          Videos

          video-0

          5 Videos

          video-0

          3 Videos

          video-0

          4 Videos

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Insightly or Pipedrive?
          Pipedrive edges out the other on user ratings (4.5 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Insightly and Pipedrive offer a free trial?
          Yes, both Insightly and Pipedrive offer a free trial.
          What is the starting price of Insightly vs Pipedrive?
          Insightly starts at $29 /User/Month. Pipedrive starts at $14 /user/month.
          What are the top alternatives to Insightly?
          Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Salesforce.
          What are the top alternatives to Pipedrive?
          Top alternatives to Pipedrive include Bigin by Zoho CRM, Freshsales, Salesforce, HubSpot CRM, Onpipeline.

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