HubSpot CRM vs Gravity Forms vs 123FormBuilder Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Gravity Forms
Starting at $59 /Year
- Large Enterprises
- Medium Business
Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative for web developers & website desi…
123FormBuilder
Starting at $19.99 /Month
- Large Enterprises
- Medium Business
Form builder software that allows to create unlimited online forms for free, no download, no setup fee. Features include web, mobile device & email notifications, ability to send confirmation and receipt emails along wit…
Gravity Forms leads on user satisfaction with a 4.7-star rating across 202 reviews.
HubSpot CRM vs Gravity Forms vs 123FormBuilder — at a glance
| Feature | HubSpot CRM | Gravity Forms | 123FormBuilder |
|---|---|---|---|
| Rating | 4.2 / 5 | 4.7 / 5 | 4.3 / 5 |
| Reviews | 10,374 | 202 | 593 |
| Starting price | $45 /Month | $59 /Year | $19.99 /Month |
| Free trial | Yes | No | No |
| Free version | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | CRM Software | Online Form Builder Software | Online Form Builder Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | — | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | GDPR | HIPAA, GDPR |
| Data residency | US | US | Global |
Key differences between HubSpot CRM and Gravity Forms
- Pricing: HubSpot CRM starts at $45 /Month, while Gravity Forms starts at $59 /Year.
- Free trial: HubSpot CRM offers a free trial; Gravity Forms does not.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Gravity Forms targets Large Enterprises and Medium Business.
- User satisfaction: Gravity Forms scores higher with a 4.7-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Gravity Forms supports SaaS/Web/Cloud.
Compare HubSpot CRM vs Gravity Forms vs 123FormBuilder — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for developers needing powerful, customizable online form creation with extensive integrations.
- You are a web developer or designer wanting full control over form design using CSS.
- You need a versatile form builder with a wide range of add-ons and third-party integrations.
- Your team requires a flexible, drag-and-drop interface suitable for both beginners and experts.
- You want extensive built-in styling options without writing any custom CSS.
- Your business relies heavily on seamless integration with niche themes like Divi.
Best for small to mid-sized teams needing easy, unlimited online form creation.
- You want a user-friendly drag-and-drop interface with quick form setup.
- You need unlimited free forms without any download or setup fees.
- You require seamless integration with popular tools like Zendesk and Salesforce.
- Your enterprise demands extensive third-party app integrations beyond available options.
- You seek highly advanced customization without relying on vendor support.
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Gravity Forms tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Create online forms and capture leads from visitors to the site. Add unlimited form fields, pages, block and custom CSS, Google Analytics and more. Gravity Forms is a popular alternative ... Read More about Gravity Forms | Form builder software that allows to create unlimited online forms for free, no download, no setup fee. Features include web, mobile device & email notifications, ability to send ... Read More about 123FormBuilder |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 8.8/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-1,000 employees | Small BusinessMedium Business | 1-50 employees51-500 employees |
Get pricing help | Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
- User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
- Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.
No key benefits available yet.
No key benefits available yet.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
- Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
- Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
Demo |  Gravity Forms has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do HubSpot CRM, Gravity Forms and 123FormBuilder Compare on Features?
Total Features | 38 Features | 21 Features | 26 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote | Get Quote |
Compare HubSpot CRM, Gravity Forms and 123FormBuilder on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — | — |
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HIPAA | ✓ Yes | — | ✓ Yes |
GDPR | ✓ Yes | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — | — |
Single Sign-On (SSO) | ✓ Yes | ✗ No | ✓ Yes |
Multi-Factor Auth (MFA) | ✓ Yes | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | ✗ No | — |
Data Residency | 🇺🇸 US | 🇺🇸 US | 🌐 Global |
HubSpot CRM vs Gravity Forms User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Gravity Forms as a powerful, reliable, and well-supported form builder with minor UX and styling limitations. What buyers like
Common complaints
| Buyer sentiment Users generally praise 123FormBuilder for its ease of use, helpful customer support, and effective form-building features, though some find the platform complex and limited in integrations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness |  Nike  Airbnb  NASA |  Airbus  University of Oxford  LG |
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Media and Screenshots
Screenshots |  13 Screenshots |  3 Screenshots |  3 Screenshots |
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Videos |  2 Videos | No videos available. |  4 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Gravity Forms?
- Gravity Forms edges out the other on user ratings (4.7 vs 4.2). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Gravity Forms offer a free trial?
- HubSpot CRM offers a free trial. Gravity Forms does not.
- What is the starting price of HubSpot CRM vs Gravity Forms?
- HubSpot CRM starts at $45 /Month. Gravity Forms starts at $59 /Year.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Gravity Forms?
- Top alternatives to Gravity Forms include Formidable Forms, Cognito Forms, Formsite, Formstack, Paperform.