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HubSpot CRM vs EZ Texting Comparison

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HubSpot CRM

4.2(10,374 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

EZ Texting

4.2(1,401 reviews)

Starting at $20 /month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know how much credit is needed for t…

HubSpot CRM vs EZ Texting — at a glance

FeatureHubSpot CRMEZ Texting
Rating4.2 / 54.2 / 5
Reviews10,3741,401
Starting price$45 /Month$20 /month
Free trial Yes Yes
Free version No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesIndividuals, Freelancers / Consultants, Large Enterprises
CategoryCRM SoftwareSMS Marketing Software
Integrations8+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, Online24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2, GDPR
Data residencyUSUS

Key differences between HubSpot CRM and EZ Texting

  • Pricing: HubSpot CRM starts at $45 /Month, while EZ Texting starts at $20 /month.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; EZ Texting supports SaaS/Web/Cloud.

HubSpot CRM vs EZ Texting — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
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EZ Texting - SMS Marketing Software
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Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

EZ Texting

Best for SMBs needing simple, compliant SMS marketing with easy setup.

Choose if
  • You are a small to mid-sized business seeking straightforward bulk SMS campaigns.
  • You need built-in compliance tools to manage opt-in/opt-out and TCPA adherence.
  • You want good integration options with CRMs and marketing tools via Zapier and APIs.
Consider alternatives if
  • Your team requires deep API customization and developer-heavy SMS workflows.
  • You need advanced automation and highly flexible SMS campaign capabilities.

HubSpot CRM typically suits Individuals and Freelancers / Consultants. EZ Texting tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

EZ Texting is a versatile and affordable SMS marketing software for small businesses. Send bulk SMS messages via desktop computer, and track results live. The billing module lets user know ... Read More about EZ Texting

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Starts from $20 , yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.1/10

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-1,000 employees
1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.

EZ Texting

  • Broad integration and automation options: Through native connectors, APIs, and automation platforms like Zapier and Make, EzTexting connects with CRMs, marketing tools, and support systems. These integrations allow teams to trigger texts from form submissions, CRM updates, or customer actions, reducing manual work and keeping communication timely and relevant.
  • Versatile use cases across industries: EzTexting supports promotions, reminders, alerts, internal communications, and customer engagement across many sectors. Retailers use it for offers, nonprofits for fundraising, schools for notifications, and service businesses for appointment reminders. This flexibility allows teams to adapt SMS messaging to different goals without switching platforms.
  • Strong compliance and consent management: EzTexting includes built-in tools for opt-in collection, opt-out handling, and compliance with SMS regulations like TCPA. These safeguards reduce legal risk and help organizations run campaigns responsibly. For businesses new to SMS marketing, this compliance-first approach simplifies setup and ensures messaging practices align with industry standards.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

EZ Texting

  • 201–500
  • Marketing & Advertising, Retail, E-commerce, Nonprofits, Education, Healthcare, Real Estate, Hospitality, Professional Services
  • Marketing Manager, Digital Marketing Manager, CRM Manager, Communications Manager, Growth Marketer, Small Business Owner, Operations Manager
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

EZ Texting

  • EzTexting’s reporting covers delivery, engagement, and campaign performance, but data-driven teams may want deeper attribution, cohort analysis, or revenue-level insights tied to conversions. Platforms with advanced analytics dashboards or native BI integrations can better support these needs.
  • Organizations with customers across multiple countries may need extensive global SMS coverage, localized sender IDs, and country-specific compliance support. Some alternatives provide stronger international routing, pricing flexibility, and delivery optimization for global campaigns.
  • Engineering-led teams may prefer SMS platforms with more granular APIs, webhooks, and customization control. EzTexting offers APIs, but companies building highly customized messaging workflows or embedding SMS deeply into proprietary products often opt for developer-centric tools.

Software Demo

Demo

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How do HubSpot CRM and EZ Texting Compare on Features?

Total Features

38 Features

8 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare HubSpot CRM and EZ Texting on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $45 , Billed Yearly
      • $20 , yearly

      Pricing Plans

      • Free Tools

        • Free Marketing tools

        • Free Sales tools

        • Free Service tools

        Show more +

      • Starter

        • Marketing Hub Starter

        • Includes 1,000 marketing contacts

        • Sales Hub Starter Includes 2 paid users

        Show more +

      • Professional

        • Includes features of Starter plan, plus

        • Marketing Hub Professional

        • Includes 2,000 marketing contacts

        Show more +

      • Browse all pricing plans
      • Launch

        $25

        /month

        • Local Textable Number

        • Includes 500 monthly credits

        • Bundled Credit Discounts Available at Checkout

        Show more +

      • Boost

        $75

        /month

        • Local High-Volume Number

        • Includes 500 monthly credits

        • Bundled Credit Discounts Available at Checkout

        Show more +

      • Scale

        $125

        /month

        • Local High-Volume; High-Speed Number

        • Includes 500 monthly credits

        • Bundled Credit Discounts Available at Checkout

        Show more +

      • Browse all pricing plans

      Pricing Page

      HubSpot CRM pricing
      EZ Texting pricing

      Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - iOS
      • Mobile - Android
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      ✓ Yes

      HIPAA

      ✓ Yes
      ✗ No

      GDPR

      ✓ Yes
      ✓ Yes

      ISO 27001

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes
      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US
      🇺🇸 US

      HubSpot CRM User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      2104

      679

      84

      40

      233

      532

      158

      40

      18

      33

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 3140 reviews, with strong overall satisfaction.

      What buyers like

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
      • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
      • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

      Common complaints

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
      • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

      Buyer sentiment

      Users appreciate EZ Texting for its ease of use, strong compliance features, and reliable SMS delivery, though some desire more advanced automation and customization.

      What buyers like

      • Ease of use
      • Compliance and consent management
      • Integration capabilities

      Common complaints

      • Limited automation features
      • Lack of deep customization

      Pros and Cons

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

      • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

      • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

      • Scales well for SMBs with growing contact lists and campaigns

      • Good integration coverage via Zapier, APIs, and native connectors

      • Strong compliance controls including opt-in/opt-out and TCPA support

      • Limited advanced automation compared to API-first or enterprise platforms

      • Fewer customization options than developer-focused tools like Twilio

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Integrations

      Integration with other apps

      No Integration information available.

      List of Customers

      Customers

      Classpass

      Classpass

      Avison Young

      Avison Young

      Crunch Fitness

      Crunch Fitness

      Southwest

      Southwest

      YMCA

      YMCA

      JetBlue

      JetBlue

      Media and Screenshots

      Screenshots

      HubSpot CRM

      13 Screenshots

      No screenshots available.

      Videos

      video-0

      2 Videos

      video-0

      4 Videos

      Top Alternatives to HubSpot CRM and EZ Texting in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, HubSpot CRM or EZ Texting?
      HubSpot CRM and EZ Texting are closely matched with equal user ratings of 4.2. The right choice depends on your team size, budget, and specific SMS Marketing Software needs.
      Do HubSpot CRM and EZ Texting offer a free trial?
      Yes, both HubSpot CRM and EZ Texting offer a free trial.
      What is the starting price of HubSpot CRM vs EZ Texting?
      HubSpot CRM starts at $45 /Month. EZ Texting starts at $20 /month.
      What are the top alternatives to HubSpot CRM?
      Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
      What are the top alternatives to EZ Texting?
      Top alternatives to EZ Texting include SlickText, ExpertTexting, TextToHire, MOBtexting, SimpleTexting.

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