HighLevel vs Ontraport vs Outgrow vs ActiveCampaign Comparison
HighLevel
Starting at $97 /Month
- Free Trial
- Medium Business
- Small Business
HighLevel is a CRM and marketing automation platform built for marketing agencies and consultants that manage sales pipelines, multi-channel campaigns, and client communication across their entire book of business. It co…
Ontraport
Starting at $83 /month
- Free Trial
- Medium Business
- Small Business
Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single syste…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $29 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Ontraport leads on user satisfaction with a 4.5-star rating across 735 reviews.
HighLevel vs Ontraport vs Outgrow vs ActiveCampaign — at a glance
| Feature | HighLevel | Ontraport | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | — | 4.5 / 5 | 4.7 / 5 | 4.5 / 5 |
| Reviews | — | 735 | 567 | 12,031 |
| Starting price | $97 /Month | $83 /month | Contact for pricing | $29 /User/Month |
| Free trial | Yes | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Medium Business, Small Business | Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | CRM Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Integrations | — | 51+ apps | — | — |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Browser Based (Cloud) | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | — | GDPR | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | US | — | Global | Global |
Key differences between HighLevel and Ontraport
- Pricing: HighLevel starts at $97 /Month, while Ontraport starts at $83 /month.
- Deployment: HighLevel supports SaaS/Web/Cloud; Ontraport supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Browser Based (Cloud).
Compare HighLevel vs Ontraport vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Medium Business, Small Business
Best for SMBs needing customizable CRM and marketing automation workflows.
- You require an all-in-one platform integrating CRM, marketing automation, and analytics.
- Your business needs highly customizable workflows with tags, triggers, and templates.
- You have a marketing or sales team ready to leverage advanced automation features.
- You want a simple, out-of-the-box solution with minimal setup and learning.
- Your team lacks time or technical skill to manage a medium-complexity platform.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
HighLevel typically suits Medium Business and Small Business. Ontraport tends to fit Medium Business and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HighLevel is a CRM and marketing automation platform built for marketing agencies and consultants that manage sales pipelines, multi-channel campaigns, and client communication across their ... Read More about HighLevel | Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web ... Read More about Ontraport | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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SpotScoreWhat's this? ↗ | 8.5/10 | 9.3/10 | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | — | Small BusinessMedium Business | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
No key benefits available yet.
No key benefits available yet.
No key benefits available yet.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
No best-fit guidance available yet.
No best-fit guidance available yet.
No best-fit guidance available yet.
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
No alternatives guidance available yet.
No alternatives guidance available yet.
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
Software Demo
Demo |
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How do HighLevel, Ontraport, Outgrow and ActiveCampaign Compare on Features?
Total Features | 6 Features | 69 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HighLevel, Ontraport, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✗ No |
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HIPAA | ✗ No | ✗ No |
GDPR | — | ✓ Yes |
ISO 27001 | — | ✗ No |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🇺🇸 US | — |
HighLevel vs Ontraport vs Outgrow User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate Ontraport's powerful automation and comprehensive feature set but note a challenging learning curve and higher pricing. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers | No Customers information available. | No Customers information available. |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  2 Screenshots |  5 Screenshots |
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Videos |  1 Videos |  5 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HighLevel or Ontraport?
- Ontraport edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HighLevel and Ontraport offer a free trial?
- Yes, both HighLevel and Ontraport offer a free trial.
- What is the starting price of HighLevel vs Ontraport?
- HighLevel starts at $97 /Month. Ontraport starts at $83 /month.
- What are the top alternatives to HighLevel?
- Top alternatives to HighLevel include Bigin by Zoho CRM, Ontraport, Hubspot Marketing Hub, ClickUp, Zoho CRM.
- What are the top alternatives to Ontraport?
- Top alternatives to Ontraport include Outgrow, ActiveCampaign, CleverTap, Moosend, Omnisend.