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Groove vs Zoho Campaigns vs Campaigner vs Moosend Comparison

Last updated:

Groove

4.8(550 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from lead to close, and drive revenue.…

Zoho Campaigns

4.5(1,028 reviews)

Starting at $3 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader Zoho ecosystem. It integrates nati…

Campaigner

5.0(2 reviews)

Starting at $14 /month

  • Free Trial
  • Large Enterprises
  • Medium Business

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the batch-and-blast problem by letting marketers…

Moosend

4.3(416 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to cr…

Groove leads on user satisfaction with a 4.8-star rating across 550 reviews.

Groove vs Zoho Campaigns vs Campaigner vs Moosend — at a glance

FeatureGrooveZoho CampaignsCampaignerMoosend
Rating4.8 / 54.5 / 55.0 / 54.3 / 5
Reviews5501,0282416
Starting priceContact for pricing$3 /Month$14 /monthContact for pricing
Free trial No Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Engagement SoftwareEmail Marketing SoftwareEmail Marketing SoftwareEmail Marketing Software
Integrations7+ apps
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, GDPR, ISO 27001GDPRGDPR
Data residencyGlobalGlobalUSUS

Key differences between Groove and Zoho Campaigns

  • Pricing: Zoho Campaigns starts at $3 /Month. Groove pricing is not publicly listed.
  • Free trial: Zoho Campaigns offers a free trial; Groove does not.
  • Target audience: Groove is built for Large Enterprises and Medium Business, while Zoho Campaigns targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Groove scores higher with a 4.8-star average.
  • Deployment: Groove supports SaaS/Web/Cloud; Zoho Campaigns supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Groove vs Zoho Campaigns vs Campaigner vs Moosend — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Groove - Sales Engagement Software
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Zoho Campaigns - Email Marketing Software
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Groove, Zoho Campaigns, Campaigner vs Moosend: Biggest differences

Start here before you go deeper into features.

Groove

Best for medium-sized sales teams needing seamless Salesforce and Gmail integration.

Choose if
  • You want a simple, streamlined sales engagement platform with medium setup complexity.
  • Your team relies heavily on Salesforce and Gmail for sales communication and tracking.
  • You need effective email management and client interaction tracking via built-in Flows.
Consider alternatives if
  • Your organization requires highly customizable or complex sales workflows beyond Groove's scope.
  • You need transparent, fixed pricing without engaging sales for quotes.

Zoho Campaigns

Best for small to mid-sized businesses needing easy, robust email marketing.

Choose if
  • You want an intuitive, user-friendly interface accessible to non-technical users
  • You need strong scheduling and automation features for efficient campaign management
  • You value comprehensive analytics with actionable insights for marketing performance
Consider alternatives if
  • You are a large enterprise requiring advanced team activity tracking
  • You need highly customizable analytics and reporting beyond standard options

Campaigner

Best for

Large Enterprises, Medium Business, Small Business

Moosend

Best for

Large Enterprises, Medium Business, Small Business

Groove: Best for medium-sized sales teams needing seamless Salesforce and Gmail integration. Zoho Campaigns: Best for small to mid-sized businesses needing easy, robust email marketing.

Description

Groove is a sales engagement platform that makes communication and collaboration easy. Feature rich, the system is used by thousands of companies to connect sales teams, track deals from ... Read More about Groove

Zoho Campaigns is an email marketing platform for small to mid-sized marketing teams that run campaigns, automated drip sequences, and list segmentation, particularly within the broader ... Read More about Zoho Campaigns

Campaigner is an email marketing and automation platform used by mid-size marketing teams that need behavior-triggered campaigns across email and other channels. It solves the ... Read More about Campaigner

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly ... Read More about Moosend

Entry Level Pricing

  • Not Available
  • Starts from $3 , Billed Yearly
  • Starts from $14 , monthly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.4/10

9.4/10

8.8/10

8.8/10

User Ratings

Based on verified Spotsaas reviews

4.76

(550)

4.46

(1028)

Best Company Size

100 to 1,000 employeesMedium Business
1-50 employees51-500 employees
50 to 500 employees
1 to 500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Groove

  • Smooth Collaboration: Groove improves team communication by integrating various tools into one platform. Managers will appreciate the ease of collaboration, while team members can easily share updates and feedback in real time.
  • Increased Productivity: With Groove's intuitive interface and automation features, teams can focus on their core tasks rather than getting bogged down by administrative duties. Executives will find that this boost in productivity leads to faster decision-making and improved outcomes.
  • Data-Driven Insights: Groove provides reliable analytics and reporting capabilities, allowing administrators to track performance metrics effectively. This data lets leaders make informed decisions that drive growth and efficiency across the organization.

Zoho Campaigns

  • Email Marketing: With Zoho Campaigns, managers can easily create and automate email marketing campaigns that connect with their audience, maintaining high engagement rates and simplified outreach.
  • Analytics and Reporting: Administrators benefit from complete analytics tools that provide insights into campaign performance. This approach allows you to refine strategies and improve future campaigns based on real-time feedback.
  • Seamless Integration: Executives will appreciate how Zoho Campaigns integrates smoothly with other Zoho applications and third-party tools, creating a unified ecosystem for managing customer relationships and marketing efforts.

Campaigner

  • Email Marketing Automation: With Campaigner, managers can easily automate their email campaigns, saving time while keeping all customers engaged. This lets you focus on strategy while our platform handles the routine tasks.
  • Advanced Segmentation Capabilities: Administrators will appreciate the powerful segmentation tools that let you create highly targeted messaging. This keeps your emails relevant to specific audience segments, ultimately driving higher engagement rates and conversions.
  • Analytics and Reporting: Executives benefit from Campaigner's complete analytics dashboard, which provides actionable insights into campaign performance. You can easily track open rates, click-through rates, and ROI to make informed decisions.

Moosend

  • Email Marketing: Moosend is an intuitive platform that lets teams create, automate, and analyze email campaigns, keeping you connected with your audience without unnecessary complexity.
  • Advanced Automation Features: The reliable automation capabilities let you trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.
  • Real-Time Analytics: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.
Best fit

Best fit

Groove

  • 100 to 1,000 employees
  • Sales Automation, SaaS, Consulting, and Revtech
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Zoho Campaigns

  • 1 to 500 employees
  • Marketing and Advertising, E-commerce, Nonprofit Organizations, Real Estate, Education, Healthcare, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, Content Creators, and Small Business Owners

Campaigner

  • 50 to 500 employees
  • Martech, Revtech, SaaS, and Consulting
  • Marketing Managers, Email Marketing Specialists, Digital Marketing Coordinators, and Campaign Strategists

Moosend

  • 1 to 500 employees
  • Martech, SaaS, E-commerce, Digital Marketing, and Nonprofit sectors
  • Marketing Managers, E-commerce Managers, Digital Marketers, Content Creators, and Marketing Automation Specialists
Watchouts

Reasons buyers look elsewhere

Groove

  • Users may seek alternatives to Groove if they find the platform's pricing model to be restrictive, especially for small businesses or startups with limited budgets that require cost-effective solutions.
  • Some users might consider alternatives due to specific feature gaps in Groove, such as advanced reporting capabilities or integrations with niche tools that better suit their unique business needs.
  • A need for improved customer support could drive users to explore other options, especially if they experience delays or inadequate assistance from Groove’s support team during critical times.

Zoho Campaigns

  • Users may find Zoho Campaigns lacking in advanced automation features, prompting them to seek alternatives that offer more sophisticated workflows for complex marketing campaigns or customer journeys.
  • Some businesses may experience integration challenges with other software tools, leading them to explore platforms that provide seamless connectivity with their existing tech stack for improved efficiency.
  • The pricing structure of Zoho Campaigns might not align with the budget constraints of smaller businesses or startups, encouraging them to look for cost-effective solutions that still deliver robust email marketing capabilities.

Campaigner

  • Pricing starts at $20/month for basic plans; teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 3–4 clicks for common tasks like segmentation; competitors like ActiveCampaign complete the same workflows in 1–2 clicks
  • Automation limited to 5 conditional branches per workflow; teams needing 10+ branches migrate to HubSpot or Klaviyo

Moosend

  • Lacks advanced automation workflows — teams needing complex multi-step sequences often switch to HubSpot or ActiveCampaign
  • Price-sensitive buyers find cheaper alternatives like Mailchimp or Klaviyo that cover basic email marketing at half the cost
  • Limited onboarding and support — companies wanting hands-on training or dedicated account management choose platforms with stronger customer success teams

Software Demo

Demo

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How do Groove, Zoho Campaigns, Campaigner and Moosend Compare on Features?

Total Features

25 Features

25 Features

20 Features

22 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare Groove, Zoho Campaigns, Campaigner and Moosend on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $3 , Billed Yearly
          • $14 , monthly
          • Not Available

          Pricing Plans

          • Not Available
          • Essentials

            $14

            /month

            • Great for those wanting the basics of great email marketing

            • Drag and drop editor

            • Email templates

            Show more +

          • Advanced

            $35

            /month

            • Great for experienced users with advanced needs

            • Automation workflows - simple and multi-path

            • Advanced segmentation

            Show more +

          • Custom

            Custom

            • Great for those sending at scale

            • Full suite of features

            • Dedicated Account Management

            Show more +

          • Not Available

          Pricing Page

          Pricing information not available

          Zoho Campaigns pricing
          Campaigner pricingMoosend pricing

          Groove, Zoho Campaigns, Campaigner vs Moosend: Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          Groove, Zoho Campaigns, Campaigner vs Moosend Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🌐 Global

          Groove vs Zoho Campaigns vs Campaigner User Reviews & Rating Comparison

          User Ratings

          4.3

          (based on 416 reviews)

          Rating Distribution

          500

          66

          2

          0

          0

          866

          278

          56

          29

          4

          2

          0

          0

          0

          0

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall, users praise Groove for its ease of use, seamless integrations, and productivity enhancements, though some desire improved organization features and clearer pricing.

          What buyers like

          • Ease of use
          • Integration with Salesforce and Gmail
          • Email management and automation

          Common complaints

          • Pricing transparency
          • Organization features

          Buyer sentiment

          Users generally praise Zoho Campaigns for its intuitive interface, robust scheduling, and strong analytics, though some find the feature set overwhelming and desire more advanced customization.

          What buyers like

          • Ease of use
          • Scheduling and automation
          • Analytics and reporting

          Common complaints

          • Limited team activity tracking
          • Complexity due to feature breadth

          Buyer sentiment

          Buyer sentiment is very strong across 2 reviews, with consistently positive feedback.

          What buyers like

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.
          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.
          • Supports email and social channel integration for cohesive campaigns across platforms.

          Common complaints

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.
          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.
          • Compared to platforms with extensive app ecosystems, Campaigner’s built-in direct connectors are narrower, often relying on Zapier for third-party syncs.

          Buyer sentiment

          Buyer sentiment is positive across 416 reviews, with strong overall satisfaction.

          What buyers like

          • Affordable pricing
          • User-friendly interface
          • Strong feature set

          Common complaints

          • Limited advanced features
          • Basic templates
          • No SMS marketing

          Pros and Cons

          • Seamless integration with Salesforce and Gmail

          • Ease of use with intuitive interface and templates

          • Effective email management and client interaction tracking via Flows feature

          • Lack of transparent, published pricing requiring sales contact

          • Limited customization for complex or enterprise-heavy processes

          • Intuitive and user-friendly interface accessible to non-technical users

          • Robust scheduling features enabling efficient multi-platform posting

          • Strong analytics and reporting tools providing actionable insights

          • Lack of advanced tracking features for team activities limits use for larger teams

          • Platform can feel overwhelming due to breadth of features

          • Strong inbox deliverability fundamentals and list compliance features help maintain high send reputation.

          • Flexible for custom workflows and extended integrations through API or middleware tools like Zapier.

          • Supports email and social channel integration for cohesive campaigns across platforms.

          • While solid for campaign performance, its analytics lack the depth of standalone reporting or advanced BI dashboards.

          • Some parts of the interface feel dated and less intuitive compared to newer marketing solutions.

          • **Streamlined Email Marketing**: With Moosend, I’ve discovered an intuitive platform that allows teams to effortlessly create, automate, and analyze email campaigns, ensuring you stay connected with your audience without the hassle.

          • **Advanced Automation Features**: The robust automation capabilities empower you to trigger personalized messages based on user behavior. This means you can nurture leads effectively while your team focuses on strategic initiatives.

          • **Real-Time Analytics**: Moosend provides comprehensive reporting tools that give you insights into campaign performance. This data-driven approach helps executives make informed decisions to optimize marketing strategies and boost ROI.

          • Limited advanced features may not satisfy larger businesses.

          • Basic templates may not appeal to all users.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Groove, Zoho Campaigns, Campaigner, or Moosend? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          Groove, Zoho Campaigns, Campaigner and Moosend Customers

          Customers

          Uber

          Uber

          BBVA

          BBVA

          Google

          Google

          Thinking Map

          Thinking Map

          Modus

          Modus

          3Ding

          3Ding

          LG

          LG

          The UPS Store

          The UPS Store

          CLARINS

          CLARINS

          No Customers information available.

          Media and Screenshots

          Screenshots

          Account page

          5 Screenshots

          AB Testing screenshot

          11 Screenshots

          Videos

          video-0

          1 Videos

          video-0

          6 Videos

          Alternatives to Groove, Zoho Campaigns, Campaigner, Moosend

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Groove or Zoho Campaigns?
          Groove edges out the other on user ratings (4.8 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Groove and Zoho Campaigns offer a free trial?
          Zoho Campaigns offers a free trial. Groove does not.
          What is the starting price of Groove vs Zoho Campaigns?
          Groove starts at Contact for pricing. Zoho Campaigns starts at $3 /Month.
          What are the top alternatives to Groove?
          Top alternatives to Groove include AroundDeal, ZoomInfo Engage, Koncert, FlowUp, Mailshake.
          What are the top alternatives to Zoho Campaigns?
          Top alternatives to Zoho Campaigns include Campaigner, Moosend, SMTP, AWeber, Overloop CRM.