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GoSquared vs User.com vs Outgrow vs ActiveCampaign Comparison

Last updated:

GoSquared

4.5(67 reviews)

Starting at $29 /Month

  • Large Enterprises
  • Medium Business

GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead of managing separate subscriptio…

User.com

4.5(38 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

User.com is an all-in-one customer engagement platform for startups and growing SaaS companies that need CRM, live chat, email automation, push notifications, and user tracking without stitching together multiple tools.…

Outgrow

4.9(377 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…

ActiveCampaign

4.7(1,826 reviews)

Starting at $15 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…

GoSquared leads on user satisfaction with a 4.5-star rating across 67 reviews.

GoSquared vs User.com vs Outgrow vs ActiveCampaign — at a glance

FeatureGoSquaredUser.comOutgrowActiveCampaign
Rating4.5 / 54.5 / 54.9 / 54.7 / 5
Reviews67383771,826
Starting price$29 /MonthContact for pricingContact for pricing$15 /Month
Free trial No No Yes Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryCRM SoftwareMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, Online24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRGDPRGDPRSOC 2, HIPAA, GDPR
Data residencyGlobalUSGlobalGlobal

Key differences between GoSquared and User.com

  • Pricing: GoSquared starts at $29 /Month. User.com pricing is not publicly listed.
  • User satisfaction: GoSquared scores higher with a 4.5-star average.
  • Deployment: GoSquared supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Mac; User.com supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare GoSquared vs User.com vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

GoSquared - CRM Software
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User.com - Marketing Automation Software
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GoSquared, User.com, Outgrow vs ActiveCampaign: Biggest differences

Start here before you go deeper into features.

GoSquared

Best for

Large Enterprises, Medium Business, Small Business

User.com

Best for medium businesses needing an all-in-one marketing automation platform.

Choose if
  • You want a unified platform combining marketing, sales, and support tools.
  • Your team values an intuitive drag-and-drop interface for easy workflow creation.
  • You need seamless automation to boost productivity and customer engagement.
Consider alternatives if
  • Your team lacks technical skills required for some advanced features.
  • You require high email deliverability and advanced email features in lower-tier plans.

Outgrow

Best for creating interactive lead generation content with easy marketing automation.

Choose if
  • You need to build quizzes, calculators, or surveys without coding skills.
  • Your focus is on lead generation and customer engagement campaigns.
  • You want a user-friendly platform with versatile customizable templates.
Consider alternatives if
  • Your company requires extensive third-party app integrations and marketplace options.
  • You need complex, enterprise-level automation workflows beyond simple streamlined setups.

ActiveCampaign

Best for SMBs needing powerful, flexible marketing automation with integrated CRM.

Choose if
  • You want robust automation workflows with a visual builder for complex campaigns.
  • You need strong segmentation and targeting for personalized marketing efforts.
  • You value responsive, knowledgeable customer support to help navigate the platform.
Consider alternatives if
  • You require highly advanced, flexible email design customization beyond platform limits.
  • You prefer very simple, minimal automation tools with little to no learning curve.

GoSquared typically suits Large Enterprises and Medium Business. User.com tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

GoSquared is an analytics and CRM platform for small to medium-sized digital businesses that want real-time visitor tracking, live chat, and customer data consolidated in one tool instead ... Read More about GoSquared

User.com is an all-in-one customer engagement platform for startups and growing SaaS companies that need CRM, live chat, email automation, push notifications, and user tracking without ... Read More about User.com

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign

Entry Level Pricing

  • Starts from $29
  • Not Available
  • Not Available
  • Starts from $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)

Free Trial Availability

  • No free trial
  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

8.7/10

9.0/10

9.0/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.52

(67)

4.51

(38)

4.86

(377)

4.66

(1826)

Best Company Size

50 to 500 employees
50-500 employeesMedium Business
Small BusinessMedium Business
10-500 employeesSmall to medium businesses
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

GoSquared

  • Real-Time Analytics: GoSquared provides real-time insights into user behavior, letting managers make informed decisions quickly. You can track visitors as they work through your site, identifying trends and improving user experiences on-the-fly.
  • Customer Engagement Tools: With built-in live chat and messaging features, GoSquared lets teams engage with customers directly. This means you can address inquiries instantly, improving customer satisfaction and building stronger relationships.
  • Comprehensive Dashboard: The intuitive dashboard consolidates key metrics in one place, making it easy for administrators to monitor performance at a glance. You’ll appreciate how quickly you can access critical data without sifting through multiple reports.

User.com

  • Smooth Automation: With User.com, you can easily automate your marketing and communication processes, so no lead gets missed. Save countless hours while keeping meaningful engagement with your audience.
  • Personalized Customer Experience: This platform lets us design interactions based on user behavior and preferences. By using advanced segmentation, managers can create personalized campaigns that connect more deeply with customers, ultimately driving loyalty.
  • User.com consolidates chat, email, and CRM tools into one platform. Administrators gain simplified workflows, lower subscription costs, and faster team training.

Outgrow

No key benefits available yet.

ActiveCampaign

  • Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
  • Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
  • Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit

Best fit

GoSquared

  • 50 to 500 employees
  • Martech, SaaS, eCommerce, Digital Marketing, and Analytics
  • roles such as Marketing Managers, Product Managers, Data Analysts, and Customer Success Managers

User.com

  • 50 to 500 employees
  • Martech, Revtech, SaaS, Sales Automation, and Consulting
  • roles like Marketing Managers, Sales Managers, Customer Success Managers, and CRM Administrators

Outgrow

No best-fit guidance available yet.

ActiveCampaign

  • 10 to 500 employees
  • Martech, SaaS, E-commerce, Consulting, and Nonprofits
  • Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

GoSquared

  • Users may seek alternatives to GoSquared if they find its pricing model not aligning with their budget, especially for startups or small businesses that require cost-effective analytics solutions without compromising on essential features.
  • Some users might prefer alternatives that offer more advanced features like AI-driven insights or predictive analytics, which can provide deeper data analysis and enhance decision-making processes beyond what GoSquared offers.
  • Businesses looking for seamless integration with other tools or platforms may explore alternatives that provide better compatibility with their existing software ecosystem, ensuring a smoother workflow and data transfer.

User.com

  • Users may seek alternatives to User.com due to budget constraints, as some businesses find the pricing structure challenging for their financial plans, prompting them to explore more cost-effective options.
  • Companies with specific needs might look for alternatives if User.com lacks certain features or integrations that are crucial for their unique marketing strategies or customer engagement processes.
  • Businesses experiencing rapid growth may require scalability that User.com does not adequately provide, leading them to search for platforms that can better accommodate increasing demands and user volumes.

Outgrow

No alternatives guidance available yet.

ActiveCampaign

  • Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
  • E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work

Software Demo

Demo

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How do GoSquared, User.com, Outgrow and ActiveCampaign Compare on Features?

Total Features

28 Features

36 Features

19 Features

30 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Get Quote

Compare GoSquared, User.com, Outgrow and ActiveCampaign on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $29
          • Not Available
          • Not Available
          • $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          GoSquared pricing

          Pricing information not available

          Outgrow pricingActiveCampaign pricing

          GoSquared, User.com, Outgrow vs ActiveCampaign: Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing

          GoSquared, User.com, Outgrow vs ActiveCampaign Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          HIPAA

          ✗ No
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          Single Sign-On (SSO)

          Multi-Factor Auth (MFA)

          Data Encryption

          ✓ Yes
          ✓ Yes

          Audit Logs

          Data Residency

          🌐 Global
          🇺🇸 US

          GoSquared vs User.com vs Outgrow User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          54

          10

          2

          1

          0

          28

          7

          1

          2

          0

          351

          18

          5

          2

          2

          1535

          287

          32

          12

          21

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 67 reviews, with consistently positive feedback.

          What buyers like

          • Interface is accessible for both new and experienced users to navigate and customize.
          • Real-time analytics and detailed reporting track customer behavior and surface actionable insights.
          • Integrates with WordPress and Zapier, extending compatibility with existing tools.

          Common complaints

          • Mobile app performance is inconsistent and less capable than the desktop version.
          • Feature set is better matched to small and medium businesses than larger enterprises.
          • Pricing rises steeply as businesses scale, especially for advanced or eCommerce plans.

          Buyer sentiment

          Overall positive sentiment highlights User.com as a powerful, easy-to-use all-in-one marketing automation platform with some concerns about technical complexity and performance.

          What buyers like

          • Ease of use
          • Automation capabilities
          • All-in-one platform

          Common complaints

          • Technical bugs and performance issues
          • Steep learning curve for advanced features

          Buyer sentiment

          Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity.

          What buyers like

          • Ease of use
          • Customizable templates
          • Customer support

          Common complaints

          • Limited integrations
          • Feature restrictions in trial

          Buyer sentiment

          Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • Learning curve
          • Email design limitations

          Pros and Cons

          • Intuitive and user-friendly interface, making it easy for both beginners and advanced users to navigate and customize.

          • Real-time analytics and detailed reporting, offering actionable insights and helping track customer behavior effectively.

          • Integration with popular platforms like WordPress and Zapier, enhancing its utility and compatibility.

          • Mobile application performance is inconsistent and less effective than the desktop version, needing improvements.

          • Limited scalability for larger enterprises, with features better suited for small to medium-sized businesses.

          • Comprehensive all-in-one platform combining marketing, sales, and support tools

          • Seamless automation that improves productivity and engagement

          • Intuitive drag-and-drop interface simplifying workflow creation

          • Some advanced features require coding skills, increasing learning curve

          • Reports of system bugs, slow loading, and occasional crashes under high usage

          • Highly intuitive and user-friendly interface for quiz and calculator creation

          • Versatile with a wide range of customizable templates

          • Responsive and supportive customer service with 24/7 availability

          • Trial feature access can be misleading, requiring upgrades for full functionality

          • Learning curve for advanced features like nested functions and complex variables

          • Exceptional customer support with responsive and knowledgeable assistance

          • User-friendly platform with intuitive tools accessible to beginners

          • Robust automation capabilities including a visual workflow builder

          • Steep learning curve requiring time to master features

          • Automation workflows can feel overwhelming without training

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used GoSquared, User.com, Outgrow, or ActiveCampaign? Tell buyers what actually differs.

          GoSquared, User.com, Outgrow and ActiveCampaign Customers

          Customers

          Contentstudio

          Contentstudio

          Pharmaseal

          Pharmaseal

          Proply

          Proply

          Carrefour

          Carrefour

          Qconcursos

          Qconcursos

          educations.com

          educations.com

          Github

          Github

          Codepen

          Codepen

          VOD

          VOD

          Platinum Skin Care

          Platinum Skin Care

          MOM

          MOM

          Heather Read Photography

          Heather Read Photography

          Media and Screenshots

          Screenshots

          People Everyone

          3 Screenshots

          User Tracking

          7 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

          Alternatives to GoSquared, User.com, Outgrow, ActiveCampaign

          Expand your comparison

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, GoSquared or User.com?
          GoSquared edges out the other on user ratings (4.5 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do GoSquared and User.com offer a free trial?
          Neither GoSquared nor User.com currently lists a free trial.
          What is the starting price of GoSquared vs User.com?
          GoSquared starts at $29 /Month. User.com starts at Contact for pricing.
          What are the top alternatives to GoSquared?
          Top alternatives to GoSquared include Bigin by Zoho CRM, Creatio CRM, Zoho CRM Plus, eWay-CRM, Zendesk Sell.
          What are the top alternatives to User.com?
          Top alternatives to User.com include Outgrow, ActiveCampaign, CleverTap, Moosend, Webmecanik Automation.