Google Forms vs SmartSurvey Comparison
Google Forms
Starting at Contact for pricing
- Freelancers / Consultants
- Large Enterprises
Create, embed, and share online forms that can be filled out on the user's computer, tablet or smartphone. Add questions with responses that can be exported as spreadsheets in Google Sheets, copied into Google Slides or…
SmartSurvey
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
SmartSurvey is Customer Feedback Software that enables companies to collect, store, organize and analyze the feedback from their customers. SmartSurvey offers unlimited survey pages and questionnaires and advanced statis…
SmartSurvey leads on user satisfaction with a 5.0-star rating across 10 reviews.
Google Forms vs SmartSurvey — at a glance
| Feature | Google Forms | SmartSurvey |
|---|---|---|
| Rating | 4.6 / 5 | 5.0 / 5 |
| Reviews | 21,838 | 10 |
| Starting price | Contact for pricing | Contact for pricing |
| Free trial | No | Yes |
| Free version | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business |
| Category | Online Form Builder Software | Survey/ User Feedback Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Online | 24/7 (Live rep), Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | GDPR |
| Data residency | Global | US |
Key differences between Google Forms and SmartSurvey
- Free trial: SmartSurvey offers a free trial; Google Forms does not.
- Target audience: Google Forms is built for Freelancers / Consultants and Large Enterprises, while SmartSurvey targets Large Enterprises and Medium Business.
- User satisfaction: SmartSurvey scores higher with a 5.0-star average.
- Deployment: Google Forms supports SaaS/Web/Cloud; SmartSurvey supports SaaS/Web/Cloud.
Google Forms vs SmartSurvey — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for simple, quick surveys with seamless Google ecosystem integration.
- You need an easy-to-use form builder for educational or SMB surveys.
- You want native integration with Google Sheets and Google Drive.
- You require multi-device accessibility with minimal setup complexity.
- You need advanced form customization, branding, or complex workflows.
- Your team requires sophisticated conditional logic or workflow automation.
Best for small to medium businesses needing easy, advanced customer feedback surveys.
- You require unlimited survey pages and questionnaires without restrictions.
- You want built-in advanced statistical analysis and real-time result visualization.
- You need automated, immediate surveys triggered by website visitor actions.
- Your organization needs highly customized or complex survey workflows.
- You require deep CRM or ERP integrations for seamless data flow.
Google Forms: Best for simple, quick surveys with seamless Google ecosystem integration. SmartSurvey: Best for small to medium businesses needing easy, advanced customer feedback surveys.
Description | Create, embed, and share online forms that can be filled out on the user's computer, tablet or smartphone. Add questions with responses that can be exported as spreadsheets in Google ... Read More about Google Forms | SmartSurvey is Customer Feedback Software that enables companies to collect, store, organize and analyze the feedback from their customers. SmartSurvey offers unlimited survey pages and ... Read More about SmartSurvey |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.1/10 | 9.1/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | FreelancersSmall to medium businesses | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Google Forms and SmartSurvey Compare on Features?
Total Features | 23 Features | 16 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Google Forms and SmartSurvey on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
Pricing Option | ||
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Pricing Plans |
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Pricing Page | Pricing information not available |  |
Other Details
Organization Types supported |
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|---|---|---|
Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
|---|---|---|
HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | ✓ Yes |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Google Forms User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise Google Forms for its ease of use, seamless Google integration, and accessibility, while noting limitations in customization and advanced features. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate SmartSurvey for its ease of use, robust analytics, and real-time reporting, though some express concerns about pricing transparency and integration options. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. |  NHS  IBM  Vodafone |
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Media and Screenshots
Screenshots |  4 Screenshots |  7 Screenshots |
|---|---|---|
Videos |  3 Videos |  1 Videos |
Top Alternatives to Google Forms and SmartSurvey in 2026
Alternatives |
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Related Blogs and Articles for Survey User Feedback Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Google Forms or SmartSurvey?
- SmartSurvey edges out the other on user ratings (5.0 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Google Forms and SmartSurvey offer a free trial?
- SmartSurvey offers a free trial. Google Forms does not.
- What is the starting price of Google Forms vs SmartSurvey?
- Google Forms starts at Contact for pricing. SmartSurvey starts at Contact for pricing.
- What are the top alternatives to Google Forms?
- Top alternatives to Google Forms include Zoho Survey, Cognito Forms, Zoho Forms, Formsite, Formstack.
- What are the top alternatives to SmartSurvey?
- Top alternatives to SmartSurvey include SurveyMonkey, Zoho Survey, QuestionPro, SurveySparrow, Qualtrics Core XM.