9.1
Spot Score
SmartSurvey Review: Is It The Right Survey/ User Feedback Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
GDPRSmartSurvey offers custom pricing plan
NHS
IBM
Vodafone
Unilever
MicrosoftTrusted by many companies including NHS
Overview
Pricing
Features
Buyer feedback
Alternatives
Customers
Media
Security & Compliance
Support
FAQ
Blogs
SpotSaaS Analysis for SmartSurvey
SmartSurvey is a versatile tool used by customer success teams and market research analysts to gather and analyze user feedback. With a 4.5/5 rating from 187 reviews, it is broadly validated, indicating strong user satisfaction across various business sizes.
The platform's ability to handle unlimited survey pages and its automated survey capabilities are particularly beneficial for those managing extensive customer experience programs. Additionally, its advanced analytics provide deep insights, making it a valuable asset for product managers focused on feedback collection. However, potential buyers should be aware that the pricing may be high, especially considering the limited features available in the free tier.
Quick facts about SmartSurvey
What is SmartSurvey?
SmartSurvey is Customer Feedback Software that enables companies to collect, store, organize and analyze the feedback from their customers. SmartSurvey offers unlimited survey pages and questionnaires and advanced statistical analysis for any business where feedback is of vital importance in order to improve customer relations and increase sales. It also sends automated, immediate surveys to the website visitors and allows to display the results using real time charts.
Pricing
SmartSurvey offers custom pricing plan
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
GDPRData residency:🇺🇸
SmartSurvey Software Demo
SmartSurvey was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider SmartSurvey
- Use cases
- Customer experience management, Market research, Product feedback collection
- Team types
- Customer success teams, Market research analysts
- Company size
- Small Business, Medium Business
- Workflow style
- Simple and streamlined
- Setup complexity
- Low
Why teams choose SmartSurvey
Unlimited survey pages and questionnaires
Advanced statistical analysis capabilities
Real-time chart display of survey results
Is SmartSurvey right for you?
Best for small to medium businesses needing easy, advanced customer feedback surveys.
Choose SmartSurvey if
- You require unlimited survey pages and questionnaires without restrictions.
- You want built-in advanced statistical analysis and real-time result visualization.
- You need automated, immediate surveys triggered by website visitor actions.
Consider alternatives if
- Your organization needs highly customized or complex survey workflows.
- You require deep CRM or ERP integrations for seamless data flow.
What buyers should know before shortlisting SmartSurvey
SmartSurvey is a customer feedback platform built for survey design, distribution, and response analysis. Before shortlisting, verify that its survey templates match your industry—the platform offers pre-built options for retail, healthcare, and financial services, but custom branching logic requires manual setup.
Check whether the automated reporting meets your frequency needs; SmartSurvey generates scheduled reports but doesn't offer real-time dashboards for live response tracking. Key limitations to confirm in a demo: the platform caps response storage based on your plan tier, so high-volume feedback collection may require a tier upgrade mid-year.
Integration with your CRM or analytics tool should be tested—SmartSurvey connects to Salesforce, HubSpot, and Google Sheets via Zapier, but direct API access is limited to enterprise plans. Pricing scales with survey volume and respondent count, not just seats, so request a cost estimate based on your expected monthly responses before committing.
Assess whether you need advanced features like sentiment analysis or text-to-speech survey delivery—these are add-ons, not included in base plans. If you rely on mobile survey completion, test the mobile experience with your actual survey design, as some question types render differently on phones.
SmartSurvey pros and cons
- SmartSurvey pros
Unlimited survey pages and questionnaires
Advanced statistical analysis capabilities
Real-time chart display of survey results
- SmartSurvey cons
Pricing details not publicly available, requiring sales contact
Potential limitations for enterprise-level customization
Ready to try it?
Get started with SmartSurvey
Start your free trial — no credit card required.
Still comparing?
See how it stacks up
Compare SmartSurvey side-by-side with top Survey/ User Feedback Software alternatives.
What is the pricing of SmartSurvey?
SmartSurvey uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
SmartSurvey Pricing Plans
Basic
1 user
Unlimited surveys
15 questions per survey
100 responses per month
Customer support (phone, email and in-app ticket system)
Show more +
Professional
£30/month Billed £360 annually
£45/month Billed monthly
1 user
Unlimited surveys
Unlimited questions
Show more +
Business
£60/ month Billed £720 annually
£70/month Billed monthly
1+ users Team Plans
Unlimited surveys
Unlimited questions
Show more +
Enterprise
1+ users Team Plans
Unlimited surveys
Unlimited questions
Unlimited responses
Includes features of Business plans, plus
Show more +
SmartSurvey reviews and ratings
Buyer sentiment
Users generally appreciate SmartSurvey for its ease of use, robust analytics, and real-time reporting, though some express concerns about pricing transparency and integration options.
What buyers like
- Ease of use
- Advanced analytics
- Real-time reporting
Common complaints
- Pricing transparency
- Integration limitations
What users are saying
N
Neil
01/12/26
Excellent survey software
Excellent survey software, fantastic customer support.
EH
Emma Hoxworth
06/15/25
Easy to us platform.
Easy to us platform.
RT
Rachel T
04/17/25
Student Plan: Great for academic research projects
As a BSc Biomedical Sciences student conducting a research study that required the use of an online questionnaire, I researched various survey hosting ...
Read more
S
Shaunni
03/15/25
Very easy to use
Very easy to use, quick replies from support team when help was needed, only cancelled subscription due to not needing it anymore
EM
Eve McCallum
03/05/25
Great platform!
I used smart survey to create and share a survey as part of my dissertation research. Not only was it really straightforward and easy to use, with ...
Read more
R
Rose
02/20/25
It has been so good
It has been so good. Makes my data collected for my dissertation so easy. Highly reccommend
- See if SmartSurvey fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of SmartSurvey?
360-degree feedback is a valuable software feature that allows organizations to gather feedback on an employee's performance from a variety…
Custom Survey URLs are a powerful tool used in software to create personalized and unique survey links for respondents. This feature allows…
Researchers can use data analysis tools to make sense of the information they have gathered. It gives them the ability to report findings an…
Using email distribution lists, resource sharing, collaboration, research, and community engagement are all made easier. This strategy is co…
Embeddable survey refers to a software feature that allows users to easily embed survey forms on their websites, blogs, or apps. This featur…
Kiosk Survey is a powerful tool designed to gather data and feedback from customers or visitors in a quick and efficient manner. It is a sof…
Mobile surveys are a versatile software feature that is designed to simplify the process of gathering data and feedback from individuals on…
Multiple choice (MC), objective response (OR), or MCQ (Multiple Choice Question) is a type of accurate assessment in which respondents are r…
Offline response collection refers to the ability of software to gather data and input from users even when an internet connection is not av…
An online survey is a questionnaire that the target audience completes via the Internet. Most online surveys are built as Web forms with a d…
Question branching is a powerful software feature that allows users to create a dynamic and personalized experience for their audience. It a…
A question library is a feature that allows users to create and organize a collection of questions. It is designed to streamline the process…
Site Intercept Survey is a powerful tool that allows companies to gather valuable insights from website visitors in order to improve their o…
Skip Logic is a powerful feature that allows users to create a dynamic and personalized experience for their audience. It allows you to skip…
Support for audio, images, and video is a common feature found in many software applications. This feature allows users to seamlessly incorp…
Survey templates are pre-designed questionnaires that are used to gather information from a target audience. These templates are designed to…
SmartSurvey security and data handling
Key compliance certifications and security features for IT and security teams evaluating SmartSurvey.
Certifications
Security features
Developer & data
Alternatives to SmartSurvey
SmartSurvey Customers
NHS
IBM
Vodafone
Unilever
Microsoft
HSBC
Barclays
BAE Systems
Experian
Capita
Heathrow
AA
USwitch
bp
HM Government
SmartSurvey Support Options
Frequently Asked Questions About SmartSurvey
Common questions buyers ask before choosing SmartSurvey.
SmartSurvey is a Survey/ User Feedback Software. SmartSurvey offers Skip Logic, Survey Templates, Support Audio / Images / Video, Site Intercept Survey, Question Library and many more functionalities.
SmartSurvey is a strong fit if: You require unlimited survey pages and questionnaires without restrictions.; You want built-in advanced statistical analysis and real-time result visualization.. Consider alternatives if: Your organization needs highly customized or complex survey workflows.; You require deep CRM or ERP integrations for seamless data flow..
Buyers commonly note the following limitations of SmartSurvey: Pricing details not publicly available, requiring sales contact; Potential limitations for enterprise-level customization; Limited information on integration options.
Some top alternatives to SmartSurvey includes SurveyMonkey, Zoho Survey, QuestionPro, SurveySparrow and SurveyMonkey Enterprise.
SmartSurvey offers Free Trial, Freemium, Subscription, Quotation Based pricing models
The starting price is not disclosed by SmartSurvey. You can visit SmartSurvey pricing page to get the latest pricing.
Ready to try it?
Get started with SmartSurvey
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
