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Freshsales vs HubSpot CRM vs Insightly vs Bigin by Zoho CRM Comparison

Last updated:

Freshsales

4.7(536 reviews)

Starting at $9 /user/month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an easy online application. The USP…

HubSpot CRM

4.3(3,493 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

Insightly

4.2(879 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates via real time messaging, sync con…

Bigin by Zoho CRM

4.6(294 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…

Freshsales leads on user satisfaction with a 4.7-star rating across 536 reviews.

Freshsales vs HubSpot CRM vs Insightly vs Bigin by Zoho CRM — at a glance

FeatureFreshsalesHubSpot CRMInsightlyBigin by Zoho CRM
Rating4.7 / 54.3 / 54.2 / 54.6 / 5
Reviews5363,493879294
Starting price$9 /user/month$45 /Month$29 /User/Month$7 /User/Month
Free trial Yes Yes Yes Yes
Free version No No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Freelancers / Consultants, Large EnterprisesFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryCRM SoftwareCRM SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours24/7 (Live rep), Business Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR
Data residencyGlobalUSUSGlobal

Key differences between Freshsales and HubSpot CRM

  • Pricing: Freshsales starts at $9 /user/month, while HubSpot CRM starts at $45 /Month.
  • Target audience: Freshsales is built for Freelancers / Consultants and Large Enterprises, while HubSpot CRM targets Individuals and Freelancers / Consultants.
  • User satisfaction: Freshsales scores higher with a 4.7-star average.
  • Deployment: Freshsales supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.

Compare Freshsales vs HubSpot CRM vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Freshsales - CRM Software
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HubSpot CRM - CRM Software
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Insightly - CRM Software
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Freshsales

Best for mid-sized sales teams needing intuitive CRM with strong automation.

Choose if
  • You want a user-friendly CRM that requires minimal technical expertise.
  • Your sales team benefits from integrated communication tools like email and calls.
  • You need intelligent lead scoring to prioritize high-potential prospects efficiently.
Consider alternatives if
  • Your company requires advanced web form automation capabilities.
  • You depend heavily on highly customizable, graphical reporting features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

Freshsales typically suits Freelancers / Consultants and Large Enterprises. HubSpot CRM tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an ... Read More about Freshsales

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

Insightly is a sales and marketing software that will help you manage your contacts, leads, deals and opportunities. You can organize your contacts into lists, collaborate with teammates ... Read More about Insightly

Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $9 , yearly
  • Starts from $45 , Billed Yearly
  • Starts from $29
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

Spotsaas Score

What's this? ↗

9.3/10

9.1/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.67

(536)

4.35

(3493)

4.16

(879)

4.57

(294)

Best Company Size

11-50 employees51-500 employees
1-1,000 employees
1-50 employees51-500 employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Freshsales

  • Streamlined Sales Processes: Freshsales simplifies your sales workflow, enabling teams to track leads, manage customer interactions, and close deals faster. You’ll appreciate how easy it is to navigate through the sales pipeline, ensuring nothing slips through the cracks.
  • Intelligent Lead Scoring: With Freshsales, you can prioritize your leads based on their engagement and likelihood to convert. This feature allows you and your team to focus efforts where they matter most, driving efficiency and improving conversion rates.
  • Built-in Communication Tools: Freshsales integrates email, phone calls, and chat features directly into the platform. This means you can engage with prospects without switching between tools—saving valuable time for you and your team.

HubSpot CRM

  • Streamlined Communication: HubSpot CRM allows your team to centralize all customer interactions in one place, ensuring that everyone is on the same page and reducing the chances of miscommunication. You’ll find it easier to collaborate and respond to customer needs promptly.
  • User-Friendly Interface: Designed with simplicity in mind, HubSpot CRM enables users of all technical levels to navigate effortlessly. This means less training time for your staff and more focus on building relationships with clients.
  • Robust Analytics and Reporting: With its powerful analytics tools, you can gain valuable insights into sales performance and customer behavior. This data-driven approach helps you make informed decisions that can lead to increased conversions and revenue growth.

Insightly

  • Streamlined Project Management: With Insightly, teams can effortlessly manage projects from initiation to completion. You’ll appreciate how tasks, deadlines, and milestones are organized in one intuitive platform, ensuring everyone is aligned and focused.
  • Robust CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You’ll find it easy to track interactions, manage leads, and ultimately foster stronger relationships that drive sales.
  • Customizable Workflows: Tailor your workflows to fit your unique business needs. Administrators will love the flexibility Insightly provides, allowing for automation of repetitive tasks and ensuring that processes are efficient and consistent across teams.
Best fit

Best fit

Freshsales

  • 11 to 500 employees
  • Sales Automation, SaaS, Martech, Fintech, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Freshsales

  • Users might consider alternatives to Freshsales due to specific needs or preferences that may not be fully addressed by the platform.
  • Some businesses may require more advanced automation features or customization options that Freshsales does not offer, prompting them to explore alternatives.
  • Companies with budget constraints may seek more cost-effective CRM solutions that provide similar functionalities at a lower price point than Freshsales.

HubSpot CRM

  • Users might consider alternatives to HubSpot CRM due to budget constraints, as some businesses find it expensive, especially with advanced features.
  • Customization limitations can lead users to seek alternatives that offer more tailored solutions to fit unique business processes.
  • Some users may prefer a simpler interface or fewer features, prompting them to look for more user-friendly and straightforward CRM options.

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Software Demo

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How do Freshsales, HubSpot CRM, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features

10 Features

38 Features

30 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Compare Freshsales, HubSpot CRM, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $9 , yearly
          • $45 , Billed Yearly
          • $29
          • $7 , Billed Yearly

          Pricing Plans

          • Growth

            $11

            /user/month

            • Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels

            • Kanban View for Contacts, Accounts, and Deals

            • Contact Lifecycle Stages

            Show more +

          • Pro

            $39

            /user/month

            • Ideal for growing & mid-sized businesses requiring advanced capabilities and AI assistance

            • Everything in Growth, plus

            • Contact Scoring by Freddy AI

            Show more +

          • Enterprise

            $71

            /user/month

            • Designed for mid to large-sized businesses needing advanced customization and governance capabilities

            • Everything in Pro, plus

            • Field-level Permissions

            Show more +

          • Free Tools

            • Free Marketing tools

            • Free Sales tools

            • Free Service tools

            Show more +

          • Starter

            • Marketing Hub Starter

            • Includes 1,000 marketing contacts

            • Sales Hub Starter Includes 2 paid users

            Show more +

          • Professional

            • Includes features of Starter plan, plus

            • Marketing Hub Professional

            • Includes 2,000 marketing contacts

            Show more +

          • Browse all pricing plans
          • Not Available
          • Free

            • Single Pipeline

            • 500 Records

            • Instant Workflows (3)

            Show more +

          • Express

            • Includes features of Free plan, plus

            • Team Pipelines (3)

            • 50,000 Records

            Show more +

          • Premier

            • Includes features of Express Edition plan. plus

            • Team Pipelines (5)

            • 100,000 Records

            Show more +

          Pricing Page

          Freshsales pricing
          HubSpot CRM pricing
          Insightly pricing
          Bigin by Zoho CRM pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes
          ✓ Yes

          HIPAA

          ✗ No
          ✓ Yes
          ✓ Yes

          GDPR

          ✓ Yes
          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes
          ✓ Yes

          Data Residency

          🌐 Global
          🇺🇸 US
          🇺🇸 US

          Freshsales vs HubSpot CRM vs Insightly User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          447

          73

          6

          2

          5

          2108

          679

          84

          40

          233

          502

          253

          72

          40

          10

          204

          66

          7

          1

          1

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights ease of use, strong customer support, and effective sales process automation, tempered by occasional performance issues and feature limitations.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • System performance issues
          • Limited advanced features

          Buyer sentiment

          Buyer sentiment is positive across 3144 reviews, with strong overall satisfaction.

          What buyers like

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
          • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.
          • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

          Common complaints

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
          • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

          Buyer sentiment

          Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

          What buyers like

          • Ease of use
          • Collaboration features
          • Integration with email platforms

          Common complaints

          • Limited mobile app functionality
          • Insufficient advanced reporting

          Buyer sentiment

          Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

          What buyers like

          • Simple, intuitive design with a short learning curve, making it easy to use and implement, even for non-technical users.
          • Affordable pricing tailored for startups and small businesses, offering great value for core CRM functionalities.
          • Effective pipeline management and workflow automation, enabling businesses to streamline sales processes.

          Common complaints

          • Limited integrations with third-party tools (e.g., social media apps, direct LinkedIn or Facebook ad imports), making data syncing challenging.
          • Lack of advanced features and scalability, restricting use for larger enterprises or complex workflows.
          • Inconsistent customer support with restricted availability, affecting issue resolution during critical times.

          Pros and Cons

          • Intuitive and user-friendly interface suitable for varying technical expertise

          • Excellent customer support with quick responsiveness and dedicated onboarding

          • Highly customizable features and automation options that streamline workflows

          • Occasional system lags and delays in report generation or real-time data updates

          • Limited features in areas like web form automation and graphical reports

          • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

          • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

          • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

          • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

          • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

          • Unified platform for managing contacts, leads, deals, and opportunities

          • Built-in real-time messaging for team collaboration

          • Seamless syncing with Outlook and Gmail

          • Reporting tools lack robustness for advanced analytics

          • Mobile app has limited features compared to desktop

          • Real-time updates keep teams informed.

          • Integration with email and calendar enhances productivity.

          • User-friendly interface simplifies navigation.

          • Customization options may not meet all needs.

          • New users may find the interface complex.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          Dunzo

          Dunzo

          Dyson

          Dyson

          Grabyo

          Grabyo

          Classpass

          Classpass

          Avison Young

          Avison Young

          Crunch Fitness

          Crunch Fitness

          4over LLC

          4over LLC

          Savanta

          Savanta

          Atlanta Eats

          Atlanta Eats

          Antech Microsystem Pvt.Ltd

          Antech Microsystem Pvt.Ltd

          Investacc

          Investacc

          Hire

          Hire

          Media and Screenshots

          Screenshots

          Email Metrics screenshot

          35 Screenshots

          HubSpot CRM

          13 Screenshots

          Marketing

          9 Screenshots

          Videos

          video-0

          3 Videos

          video-0

          2 Videos

          video-0

          5 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Freshsales or HubSpot CRM?
          Freshsales edges out the other on user ratings (4.7 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Freshsales and HubSpot CRM offer a free trial?
          Yes, both Freshsales and HubSpot CRM offer a free trial.
          What is the starting price of Freshsales vs HubSpot CRM?
          Freshsales starts at $9 /user/month. HubSpot CRM starts at $45 /Month.
          What are the top alternatives to Freshsales?
          Top alternatives to Freshsales include Bigin by Zoho CRM, Salesforce, HubSpot CRM, Freshworks 360, Nutshell.
          What are the top alternatives to HubSpot CRM?
          Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.

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