Freshsales vs Apptivo vs Bigin by Zoho CRM vs Creatio CRM Comparison
Freshsales
Starting at $9 /user/month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an easy online application. The USP…
Apptivo
Starting at $8 /User/Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
Apptivo is a modular, cloud-based CRM for small to mid-sized businesses that need contact, lead, and deal management configurable to their specific workflows. Its modular design lets teams activate only the apps they nee…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
Creatio CRM
Starting at $40 /user/month
- Large Enterprises
- Medium Business
Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…
Freshsales leads on user satisfaction with a 4.7-star rating across 508 reviews.
Spotsaas Analysis
FreshsalesApptivoBigin by Zoho CRM
The core difference is that Freshsales is designed specifically for mid-sized sales teams looking for an intuitive CRM with robust automation features, while Apptivo lacks detailed information about its target audience and features. Freshsales is ideal for sales professionals in organizations with 11 to 500 employees, whereas Apptivo may appeal to a broader audience seeking a cost-effective solution without specific size constraints.
- Best for mid-sized sales teams needing strong automation. - User-friendly CRM with minimal technical expertise required. - Integrated communication tools like email and calls. - Suitable for various industries including SaaS and Fintech. - Ideal for Sales Managers and Account Executives. - Pricing starts at $9.
- Lacks detailed information about target audience and features. - Cost-effective solution priced at $8. - Potentially suitable for a broad range of businesses. - May appeal to users looking for basic CRM functionalities. - No specific company size mentioned. - Limited insights on automation or integration capabilities.
Freshsales vs Apptivo vs Bigin by Zoho CRM vs Creatio CRM — at a glance
| Feature | Freshsales | Apptivo | Bigin by Zoho CRM | Creatio CRM |
|---|---|---|---|---|
| Rating | 4.7 / 5 | 4.4 / 5 | 4.6 / 5 | — |
| Reviews | 508 | 140 | 243 | — |
| Starting price | $9 /user/month | $8 /User/Month | $7 /User/Month | $40 /user/month |
| Free trial | Yes | Yes | Yes | No |
| Free version | No | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Freelancers / Consultants, Large Enterprises, Medium Business | Small Business | Large Enterprises, Medium Business |
| Category | CRM Software | CRM Software | CRM Software | CRM Software |
| Integrations | — | — | — | 5+ apps |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | — | — | SOC 2, HIPAA, GDPR, ISO 27001 |
| Data residency | Global | US | Global | United States, United Kingdom, Australia, European Union |
Key differences between Freshsales and Apptivo
- Pricing: Freshsales starts at $9 /user/month, while Apptivo starts at $8 /User/Month.
- User satisfaction: Freshsales scores higher with a 4.7-star average.
- Deployment: Freshsales supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; Apptivo supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac.
Compare Freshsales vs Apptivo vs Bigin by Zoho CRM vs Creatio CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Best for mid-sized sales teams needing intuitive CRM with strong automation.
- You want a user-friendly CRM that requires minimal technical expertise.
- Your sales team benefits from integrated communication tools like email and calls.
- You need intelligent lead scoring to prioritize high-potential prospects efficiently.
- Your company requires advanced web form automation capabilities.
- You depend heavily on highly customizable, graphical reporting features.
Freelancers / Consultants, Large Enterprises, Medium Business
Small Business
Large Enterprises, Medium Business
Freshsales typically suits Freelancers / Consultants and Large Enterprises. Apptivo tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Freshsales is a complete Sales & CRM solution that will help you make your sales team much more productive by getting rid of their chronic information overload and improve hiring with an ... Read More about Freshsales | Apptivo is a modular, cloud-based CRM for small to mid-sized businesses that need contact, lead, and deal management configurable to their specific workflows. Its modular design lets teams ... Read More about Apptivo | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM | Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM |
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SpotScoreWhat's this? ↗ | 9.3/10 | 8.8/10 | 9.0/10 | Not Available |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 11-50 employees51-500 employees | — | — | 50–10,000+ employees |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Simplified Sales Processes: Freshsales simplifies your sales workflow, letting teams track leads, manage customer interactions, and close deals faster. You'll appreciate how easy it is to work through the sales pipeline, so nothing slips through the cracks.
- Intelligent Lead Scoring: With Freshsales, you can prioritize your leads based on their engagement and likelihood to convert. This feature allows you and your team to focus efforts where they matter most, driving efficiency and improving conversion rates.
- Built-in Communication Tools: Freshsales integrates email, phone calls, and chat features directly into the platform. This means you can engage with prospects without switching between tools—saving time for you and your team.
No key benefits available yet.
No key benefits available yet.
- Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
- AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
- Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.
Best fit
- 11 to 500 employees
- Sales Automation, SaaS, Martech, Fintech, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
- 50–10,000+ employees
- Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
- Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO
Reasons buyers look elsewhere
- Users might consider alternatives to Freshsales due to specific needs or preferences that may not be fully addressed by the platform.
- Some businesses may require more advanced automation features or customization options that Freshsales does not offer, prompting them to explore alternatives.
- Companies with budget constraints may seek more cost-effective CRM solutions that provide similar functionalities at a lower price point than Freshsales.
No alternatives guidance available yet.
No alternatives guidance available yet.
- While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
- Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
- Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.
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How do Freshsales, Apptivo, Bigin by Zoho CRM and Creatio CRM Compare on Features?
Total Features | 10 Features | 10 Features | 10 Features | 78 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Freshsales, Apptivo, Bigin by Zoho CRM and Creatio CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | — | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Freshsales vs Apptivo vs Bigin by Zoho CRM User Reviews & Rating Comparison
User Ratings | No reviews available for the product | |||
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Rating Distribution | No reviews available for this product | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, strong customer support, and effective sales process automation, tempered by occasional performance issues and feature limitations. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 164 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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List of Customers
Customers |  Dunzo  Dyson  Grabyo | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |  Nasdaq  Colgate-Palmolive  ENT Credit Union |
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Media and Screenshots
Screenshots |  35 Screenshots |  2 Screenshots |
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Videos |  3 Videos |  2 Videos |
Alternatives
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Freshsales or Apptivo?
- Freshsales edges out the other on user ratings (4.7 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Freshsales and Apptivo offer a free trial?
- Yes, both Freshsales and Apptivo offer a free trial.
- What is the starting price of Freshsales vs Apptivo?
- Freshsales starts at $9 /user/month. Apptivo starts at $8 /User/Month.
- What are the top alternatives to Freshsales?
- Top alternatives to Freshsales include Bigin by Zoho CRM, Creatio CRM, Agentforce Sales (formerly Salesforce Sales Cloud), HubSpot CRM, Freshworks 360.
- What are the top alternatives to Apptivo?
- Top alternatives to Apptivo include Bigin by Zoho CRM, Creatio CRM, ClickUp, Zoho CRM, Freshsales.