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Creatio vs Lusha vs ZoomInfo SalesOS vs ZoomInfo Comparison

Last updated:

Creatio

4.7(61 reviews)

Starting at $25 /user/month

  • Free Trial
  • Large Enterprises
  • Medium Business

Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers marketing, sales, and service aut…

Lusha

4.0(5 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Lusha is a B2B contact data platform used by sales reps and recruiters to find verified direct-dial phone numbers and business email addresses for prospects directly from LinkedIn and company websites. It eliminates manu…

ZoomInfo SalesOS

4.7(25 reviews)

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Enterprise

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…

ZoomInfo

4.5(2,202 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…

Creatio leads on user satisfaction with a 4.7-star rating across 61 reviews.

Creatio vs Lusha vs ZoomInfo SalesOS vs ZoomInfo — at a glance

FeatureCreatioLushaZoomInfo SalesOSZoomInfo
Rating4.7 / 54.0 / 54.7 / 54.5 / 5
Reviews615252,202
Starting price$25 /user/monthContact for pricingContact for pricingContact for pricing
Free trial Yes No Yes Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessMedium Business, EnterpriseLarge Enterprises, Medium Business, Small Business
CategoryLow Code Development Platforms (LCDP) SoftwareSales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnlineBusiness Hours, Online
CertificationsGDPRSOC 2SOC 2
Data residencyGlobalUSUS

Key differences between Creatio and Lusha

  • Pricing: Creatio starts at $25 /user/month. Lusha pricing is not publicly listed.
  • Free trial: Creatio offers a free trial; Lusha does not.
  • User satisfaction: Creatio scores higher with a 4.7-star average.
  • Deployment: Creatio supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Lusha supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac.

Compare Creatio vs Lusha vs ZoomInfo SalesOS vs ZoomInfo — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Low Code Development Platforms (LCDP) Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Creatio - Low Code Development Platforms (LCDP) Software
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Lusha
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Biggest differences

Start here before you go deeper into features.

Creatio

Best for automating and customizing CRM workflows without coding.

Choose if
  • You need a no-code platform with high customization freedom for CRM and workflows.
  • Your business fits medium to large size with 50-500 employees requiring industry-specific workflows.
  • You want a comprehensive CRM suite covering marketing, sales, and service in one platform.
Consider alternatives if
  • Your team has very limited technical expertise and struggles with integrations.
  • You are a small business sensitive to pricing and steep learning curves.

Lusha

Best for

Large Enterprises, Medium Business, Small Business

ZoomInfo SalesOS

Best for

Medium Business, Enterprise

ZoomInfo

Best for

Large Enterprises, Medium Business, Small Business

Creatio typically suits Large Enterprises and Medium Business. Lusha tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Creatio is a no-code platform for mid-market and enterprise teams that need to automate CRM workflows and broader enterprise processes without depending on developer resources. It covers ... Read More about Creatio

Lusha is a B2B contact data platform used by sales reps and recruiters to find verified direct-dial phone numbers and business email addresses for prospects directly from LinkedIn and ... Read More about Lusha

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo

Entry Level Pricing

  • Starts from $25 , monthly
  • Not Available
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.6/10

Not Available

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

4.66

(61)

4.72

(25)

4.55

(2202)

Best Company Size

50 to 500 employeesMedium to large enterprises
50 to 5,000 employees
1-5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio

  • Streamlined Processes: Creatio lets teams automate routine workflows, so tasks are completed efficiently and managers can focus on strategic initiatives instead of repetitive work.
  • Customizable Solutions: With its low-code platform, you can easily tailor applications to fit your unique business needs. This flexibility means that you can adapt quickly to market changes without heavy reliance on IT resources.
  • Better Collaboration: Creatio improves communication across departments and builds a collaborative environment. Executives make better decisions and achieve stronger organizational alignment.

Lusha

No key benefits available yet.

ZoomInfo SalesOS

  • Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
  • Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
  • Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

ZoomInfo

  • Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
  • Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
  • Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
Best fit

Best fit

Creatio

  • 50 to 500 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Lusha

No best-fit guidance available yet.

ZoomInfo SalesOS

  • 50 to 5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

ZoomInfo

  • 1-5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

Creatio

  • Users may seek alternatives to Creatio due to budget constraints, as some businesses find the pricing structure higher than their financial capabilities or may require more cost-effective solutions for their CRM needs.
  • Organizations with specific industry requirements might look for alternatives that offer tailored features or integrations not available in Creatio, ensuring a better fit for their unique operational workflows.
  • Companies experiencing rapid growth may require more scalable CRM solutions that can easily adapt to evolving business needs and accommodate larger teams without compromising performance.

Lusha

No alternatives guidance available yet.

ZoomInfo SalesOS

  • Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
  • Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
  • Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead

ZoomInfo

  • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
  • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
  • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

Software Demo

Demo

No software demo available

Lusha has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do Creatio, Lusha, ZoomInfo SalesOS and ZoomInfo Compare on Features?

Total Features

10 Features

5 Features

5 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Creatio, Lusha, ZoomInfo SalesOS and ZoomInfo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $25 , monthly
          • Not Available
          • Not Available
          • Not Available

          Pricing Plans

          • Growth

            $25

            /user/month

            • Number of users : 5

            • Number of applications : Unlimited

            • Number of workflows : Unlimited

            Show more +

          • Enterprise

            $55

            /user/month

            • Number of users : 5

            • Number of applications : Unlimited

            • Number of workflows : Unlimited

            Show more +

          • Unlimited

            $85

            /user/month

            • Number of users : 50

            • Number of applications : Unlimited

            • Number of workflows : Unlimited

            Show more +

          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Creatio pricing
          Lusha pricing
          ZoomInfo SalesOS pricingZoomInfo pricing

          Other Details

          Organization Types supported

          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          HIPAA

          GDPR

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global

          Creatio vs Lusha vs ZoomInfo SalesOS User Reviews & Rating Comparison

          User Ratings

          Rating Distribution

          48

          13

          0

          0

          0

          3

          1

          0

          0

          1

          23

          1

          0

          1

          0

          1870

          480

          47

          22

          71

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Overall positive sentiment highlights Creatio's powerful no-code automation and customization, tempered by concerns over learning curve and integration complexity.

          What buyers like

          • Ease of use for non-technical users
          • Customization flexibility
          • Comprehensive CRM functionality

          Common complaints

          • Steep learning curve
          • Integration difficulties

          Buyer sentiment

          Buyer sentiment is positive across 5 reviews, with strong overall satisfaction.

          What buyers like

          • Finds accurate contact details, including emails and phone numbers, that competitors miss.
          • Simple one-click functionality and easy-to-use browser experience.
          • High match rate, surfacing contact info for a large share of prospects.

          Common complaints

          • Some users raise data-privacy concerns about how personal information is sourced and used.

          Buyer sentiment

          Buyer sentiment is very strong across 25 reviews, with consistently positive feedback.

          What buyers like

          • Largest B2B database
          • Real-time insights
          • Critical purchasing intent data

          Common complaints

          • Can be expensive
          • Data overload for new users
          • Requires training for effective use

          Buyer sentiment

          Buyer sentiment is very strong across 2490 reviews, with consistently positive feedback.

          What buyers like

          • Reviewers value the large, accurate database of company and contact information.
          • Direct contact details including phone numbers and cell numbers save considerable prospecting time.
          • Intent data signals help users prioritize and target the right buyers.

          Common complaints

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
          • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

          Pros and Cons

          • No-code workflow automation accessible to non-technical users

          • High customization freedom to tailor CRM and workflows

          • Comprehensive CRM suite covering marketing, sales, and service

          • Learning curve for users unfamiliar with CRM systems

          • Integration challenges requiring technical expertise

          • Finds accurate contact details, including emails and phone numbers, that competitors miss.

          • Simple one-click functionality and easy-to-use browser experience.

          • High match rate, surfacing contact info for a large share of prospects.

          • Some users raise data-privacy concerns about how personal information is sourced and used.

          • **Enhanced Lead Generation**: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.

          • **Data Enrichment**: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.

          • **Advanced Search Filters**: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

          • Potentially high costs

          • Complexity of data management

          • **Comprehensive Data Access**: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.

          • **Enhanced Lead Generation**: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.

          • **Seamless Integration**: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people

          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Creatio, Lusha, ZoomInfo SalesOS, or ZoomInfo? Tell buyers what actually differs.

          List of Customers

          Customers

          Skeyes

          Skeyes

          DFS Aviation Services

          DFS Aviation Services

          Onco360

          Onco360

          No Customers information available.

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          Creatio

          10 Screenshots

          Linkedin

          1 Screenshots

          Videos

          video-0

          3 Videos

          No videos available.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Creatio or Lusha?
          Creatio edges out the other on user ratings (4.7 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Creatio and Lusha offer a free trial?
          Creatio offers a free trial. Lusha does not.
          What is the starting price of Creatio vs Lusha?
          Creatio starts at $25 /user/month. Lusha starts at Contact for pricing.
          What are the top alternatives to Creatio?
          Top alternatives to Creatio include Zoho CRM, Zoho CRM Plus, Zoho Creator, Appian, Mendix.
          What are the top alternatives to Lusha?
          Top alternatives to Lusha include ZoomInfo SalesOS, ZoomInfo, SifData, twimbit, Crunchbase.