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Creatio CRM vs EngageBay vs Outgrow vs ActiveCampaign Comparison

Last updated:

Creatio CRM

Starting at $40 /user/month

  • Large Enterprises
  • Medium Business

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It brings together sales, marketing, c…

EngageBay

4.9(491 reviews)

Starting at $13.79 /User/Month

  • Large Enterprises
  • Medium Business

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing tools and dashboard reporting, it…

Outgrow

4.9(377 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…

ActiveCampaign

4.7(1,826 reviews)

Starting at $15 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…

EngageBay leads on user satisfaction with a 4.9-star rating across 491 reviews.

Creatio CRM vs EngageBay vs Outgrow vs ActiveCampaign — at a glance

FeatureCreatio CRMEngageBayOutgrowActiveCampaign
Rating4.9 / 54.9 / 54.7 / 5
Reviews4913771,826
Starting price$40 /user/month$13.79 /User/MonthContact for pricing$15 /Month
Free trial No No Yes Yes
Free version No No No No
Best forLarge Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium Business
CategoryCRM SoftwareMarketing Automation SoftwareMarketing Automation SoftwareMarketing Automation Software
Integrations5+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - WindowsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailableAvailable
Support modesOnlineBusiness Hours24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001GDPRGDPRSOC 2, HIPAA, GDPR
Data residencyUnited States, United Kingdom, Australia, European UnionGlobalGlobalGlobal

Key differences between Creatio CRM and EngageBay

  • Pricing: Creatio CRM starts at $40 /user/month, while EngageBay starts at $13.79 /User/Month.
  • Deployment: Creatio CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac, Browser Based (Cloud), Mobile - Windows; EngageBay supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Creatio CRM vs EngageBay vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Biggest differences

Start here before you go deeper into features.

Creatio CRM

Best for

Large Enterprises, Medium Business

EngageBay

Best all-in-one marketing automation and CRM for SMBs seeking affordability.

Choose if
  • You need a combined marketing automation, CRM, and helpdesk platform.
  • Your team values an intuitive interface with robust analytics and reporting.
  • You are a small to medium business looking for cost-effective growth tools.
Consider alternatives if
  • You require extensive developer customization and advanced technical control.
  • Your business depends on complex integrations unsupported by the platform.

Outgrow

Best for creating interactive lead generation content with easy marketing automation.

Choose if
  • You need to build quizzes, calculators, or surveys without coding skills.
  • Your focus is on lead generation and customer engagement campaigns.
  • You want a user-friendly platform with versatile customizable templates.
Consider alternatives if
  • Your company requires extensive third-party app integrations and marketplace options.
  • You need complex, enterprise-level automation workflows beyond simple streamlined setups.

ActiveCampaign

Best for SMBs needing powerful, flexible marketing automation with integrated CRM.

Choose if
  • You want robust automation workflows with a visual builder for complex campaigns.
  • You need strong segmentation and targeting for personalized marketing efforts.
  • You value responsive, knowledgeable customer support to help navigate the platform.
Consider alternatives if
  • You require highly advanced, flexible email design customization beyond platform limits.
  • You prefer very simple, minimal automation tools with little to no learning curve.

Creatio CRM typically suits Large Enterprises and Medium Business. EngageBay tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Creatio is an AI-native, no-code CRM and workflow automation platform designed to help organizations manage customer relationships and business processes on a single unified system. It ... Read More about Creatio CRM

EngageBay Marketing Automation allows businesses to streamline their marketing functions, and engage with their prospects and customers. With branded templates, powerful visual marketing ... Read More about EngageBay

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign

Entry Level Pricing

  • Starts from $40 , Billed Yearly
  • Starts from $13.79 , Billed Yearly
  • Not Available
  • Starts from $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)

Free Trial Availability

  • No free trial
  • No free trial
  • Free Trial available

SpotScore

What's this? ↗

Not Available

9.2/10

9.0/10

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.93

(491)

4.86

(377)

4.66

(1826)

Best Company Size

50–10,000+ employees
1-200 employeesMedium Business
Small BusinessMedium Business
10-500 employeesSmall to medium businesses
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Creatio CRM

  • Advanced Workflow Automation: Creatio supports end-to-end workflow automation through triggers, rules, approvals, and task orchestration. Repetitive actions such as follow-ups, lead routing, and status updates can run automatically. This reduces manual effort, minimizes errors, and keeps processes following defined standards, improving efficiency across departments.
  • AI-Driven Insights and Analytics: Creatio uses AI-driven analytics to surface trends, predict outcomes, and recommend next actions. Teams can monitor performance, forecast revenue, and identify bottlenecks using real-time dashboards. These insights help decision-makers prioritize tasks, improve planning accuracy, and adjust strategies based on actual operational data rather than assumptions.
  • Scalable for Growing Organizations: Creatio is designed to support growing teams, complex workflows, and increasing data volumes. Organizations can expand usage across departments, regions, and business units without changing platforms. Its modular structure allows teams to add features, integrations, and automation gradually as operational needs become more advanced.

EngageBay

  • EngageBay combines marketing automation, CRM, and helpdesk functionalities in one platform, letting managers reduce complexity and improve productivity without managing multiple tools across departments.
  • User-Friendly Interface: The intuitive design lets both administrators and team members easily work through the platform. This reduces the learning curve and allows users to use EngageBay's full capabilities quickly, maximizing return on investment.
  • Analytics: EngageBay offers powerful analytics and reporting features that provide useful insights into customer behavior and campaign performance. Executives can make data-driven decisions that improve growth and strategies.

Outgrow

No key benefits available yet.

ActiveCampaign

  • Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
  • Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
  • Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit

Best fit

Creatio CRM

  • 50–10,000+ employees
  • Banking & Financial Services, Insurance, Telecommunications, Healthcare, Manufacturing, Real Estate, Professional Services, IT Services, Public Sector, Education
  • Sales Manager, CRM Manager, Revenue Operations Manager, Marketing Operations Manager, Customer Service Manager, Business Process Manager, Digital Transformation Lead, CIO

EngageBay

  • 1 to 200 employees
  • Martech, SaaS, Sales Automation, Consulting, and Revtech
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

Outgrow

No best-fit guidance available yet.

ActiveCampaign

  • 10 to 500 employees
  • Martech, SaaS, E-commerce, Consulting, and Nonprofits
  • Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Creatio CRM

  • While Creatio has integrations and a marketplace, users who require deep connectivity with certain niche tools or large ecosystems (e.g., extensive third-party apps) may choose alternatives with broader out-of-the-box integrations.
  • Creatio’s pricing and feature tiers are structured for mid-sized to larger businesses. Smaller teams or budget-constrained startups may opt for alternatives offering essential CRM capabilities at lower costs without advanced automation overhead.
  • Though no-code, Creatio’s workflow builder and extensive features can feel overwhelming without training. Teams with limited CRM experience might gravitate toward platforms with more intuitive interfaces or guided onboarding to reduce ramp-up time.

EngageBay

  • Users may seek alternatives due to specific feature gaps in EngageBay, such as advanced reporting capabilities or integration with specialized tools that better meet their unique business needs.
  • Some businesses might find EngageBay's pricing structure less competitive compared to other platforms that offer similar or enhanced functionalities for a more budget-friendly solution.
  • Companies with larger teams or complex workflows may look for alternatives that provide more robust project management features, enabling better collaboration and task tracking across departments.

Outgrow

No alternatives guidance available yet.

ActiveCampaign

  • Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
  • Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
  • E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work

Software Demo

Demo

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How do Creatio CRM, EngageBay, Outgrow and ActiveCampaign Compare on Features?

Total Features

78 Features

56 Features

19 Features

30 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote

Compare Creatio CRM, EngageBay, Outgrow and ActiveCampaign on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $40 , Billed Yearly
          • $13.79 , Billed Yearly
          • Not Available
          • $15 , billed annually, ~1,000 contacts ($19/mo billed monthly)

          Pricing Plans

          • Growth

            $40

            /user/month

            • Provide automation to SMB clients

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Enterprise

            $75

            /user/month

            • Enable full-scale automation for corporate and enterprise needs

            • No-code user interface designer

            • No-code workflow designers

            Show more +

          • Unlimited

            Custom

            /user/month

            • Access the full platform, all CRM products, and AI with no per-user limits

          • Not Available
          • Not Available

          Pricing Page

          Creatio CRM pricing
          EngageBay pricing
          Outgrow pricingActiveCampaign pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Available
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✓ Yes
          ✗ No

          GDPR

          ✓ Yes
          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          Multi-Factor Auth (MFA)

          Data Encryption

          ✓ Yes

          Audit Logs

          Data Residency

          🇺🇸 United States🇬🇧 United Kingdom🇦🇺 Australia🌐 European Union
          🌐 Global

          Creatio CRM vs EngageBay vs Outgrow User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          No reviews available for this product

          482

          17

          3

          0

          0

          351

          18

          5

          2

          2

          1535

          287

          32

          12

          21

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.
          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.
          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          Common complaints

          • Initial implementation often needs careful planning to fully align processes with business requirements.
          • Advanced workflow design and configuration may require time and training for new users.

          Buyer sentiment

          Users generally express high satisfaction with EngageBay’s ease of use, comprehensive features, and responsive support, though some find setup and advanced integrations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Feature completeness

          Common complaints

          • Complex onboarding
          • Integration difficulties

          Buyer sentiment

          Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity.

          What buyers like

          • Ease of use
          • Customizable templates
          • Customer support

          Common complaints

          • Limited integrations
          • Feature restrictions in trial

          Buyer sentiment

          Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging.

          What buyers like

          • Ease of use
          • Customer support
          • Automation capabilities

          Common complaints

          • Learning curve
          • Email design limitations

          Pros and Cons

          • Handles large datasets, complex hierarchies, and multi-department workflows as organizations grow.

          • Supports complex process automation, triggers, and AI-driven insights for more controlled and efficient operations.

          • Combines sales, marketing, service, and operations in one system, reducing tool fragmentation across teams.

          • Initial implementation often needs careful planning to fully align processes with business requirements.

          • Advanced workflow design and configuration may require time and training for new users.

          • All-in-one platform combining marketing automation, CRM, and helpdesk

          • User-friendly and intuitive interface reducing learning curve

          • Robust analytics and reporting for data-driven decision making

          • Onboarding can be overwhelming due to feature breadth

          • Challenges with advanced integrations like DKIM and Twilio setup

          • Highly intuitive and user-friendly interface for quiz and calculator creation

          • Versatile with a wide range of customizable templates

          • Responsive and supportive customer service with 24/7 availability

          • Trial feature access can be misleading, requiring upgrades for full functionality

          • Learning curve for advanced features like nested functions and complex variables

          • Exceptional customer support with responsive and knowledgeable assistance

          • User-friendly platform with intuitive tools accessible to beginners

          • Robust automation capabilities including a visual workflow builder

          • Steep learning curve requiring time to master features

          • Automation workflows can feel overwhelming without training

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Creatio CRM, EngageBay, Outgrow, or ActiveCampaign? Tell buyers what actually differs.

          Integrations

          Integration with other apps

          No Integration information available.

          No Integration information available.

          No Integration information available.

          List of Customers

          Customers

          Nasdaq

          Nasdaq

          Colgate-Palmolive

          Colgate-Palmolive

          ENT Credit Union

          ENT Credit Union

          Bitcoin

          Bitcoin

          IdeasIgnite

          IdeasIgnite

          Javier Mendoza

          Javier Mendoza

          Github

          Github

          Codepen

          Codepen

          VOD

          VOD

          Platinum Skin Care

          Platinum Skin Care

          MOM

          MOM

          Heather Read Photography

          Heather Read Photography

          Media and Screenshots

          Screenshots

          Creatio

          6 Screenshots

          Deals

          8 Screenshots

          Videos

          No videos available.

          video-0

          5 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Creatio CRM or EngageBay?
          EngageBay edges out the other on user ratings (4.9 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Creatio CRM and EngageBay offer a free trial?
          Neither Creatio CRM nor EngageBay currently lists a free trial.
          What is the starting price of Creatio CRM vs EngageBay?
          Creatio CRM starts at $40 /user/month. EngageBay starts at $13.79 /User/Month.
          What are the top alternatives to Creatio CRM?
          Top alternatives to Creatio CRM include Bigin by Zoho CRM, Initiative CRM, Kylas, Kapture CRM, HubSpot CRM.
          What are the top alternatives to EngageBay?
          Top alternatives to EngageBay include Outgrow, ActiveCampaign, CleverTap, Moosend, ActiveTrail.