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Collective[i] vs Keyplay vs ZoomInfo SalesOS vs ZoomInfo Comparison

Last updated:

Collective[i]

4.9(46 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Collective[i] is a user friendly, cloud-based software that allows to run business using Sales Intelligence. Sales Intelligence is a way of tracking the activity of salespeople or customers in a structured format. This d…

Keyplay

4.8(175 reviews)

Starting at $1,500 paid

  • Mid-Market
  • Enterprise

Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom signals. Unlike generic scoring to…

ZoomInfo SalesOS

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Enterprise

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…

ZoomInfo

4.4(11,295 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…

Collective[i] leads on user satisfaction with a 4.9-star rating across 46 reviews.

Collective[i] vs Keyplay vs ZoomInfo SalesOS vs ZoomInfo — at a glance

FeatureCollective[i]KeyplayZoomInfo SalesOSZoomInfo
Rating4.9 / 54.8 / 54.4 / 5
Reviews4617511,295
Starting priceContact for pricing$1,500 paidContact for pricingContact for pricing
Free trial No No Yes Yes
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessMid-Market, EnterpriseMedium Business, EnterpriseLarge Enterprises, Medium Business, Small Business
CategorySales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence Software
PlatformsSaaS/Web/CloudCloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailableAvailable
Support modesOnlineEmail Support, Dedicated CSM, Help Center, Onboarding SupportBusiness Hours, Online
CertificationsSOC 2, GDPRSOC 2SOC 2
Data residencyGlobalUSUS

Key differences between Collective[i] and Keyplay

  • Pricing: Keyplay starts at $1,500 paid. Collective[i] pricing is not publicly listed.
  • Target audience: Collective[i] is built for Large Enterprises and Medium Business, while Keyplay targets Mid-Market and Enterprise.
  • User satisfaction: Collective[i] scores higher with a 4.9-star average.
  • Deployment: Collective[i] supports SaaS/Web/Cloud; Keyplay supports Cloud.

Compare Collective[i] vs Keyplay vs ZoomInfo SalesOS vs ZoomInfo — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Collective[i] - Sales Intelligence Software
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Keyplay logo
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Biggest differences

Start here before you go deeper into features.

Collective[i]

Best for sales managers needing deep, structured sales intelligence insights.

Choose if
  • You require detailed tracking and analysis of sales and customer activities.
  • Your team includes sales managers or business analysts focused on performance optimization.
  • You operate a medium to large enterprise needing flexible, cloud-based sales intelligence.
Consider alternatives if
  • You are a small team without dedicated sales operations or resources for setup.
  • You need transparent, out-of-the-box pricing and straightforward procurement processes.

Keyplay

Best for

Mid-Market, Enterprise

ZoomInfo SalesOS

Best for

Medium Business, Enterprise

ZoomInfo

Best for

Large Enterprises, Medium Business, Small Business

Collective[i] typically suits Large Enterprises and Medium Business. Keyplay tends to fit Mid-Market and Enterprise better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Collective[i] is a user friendly, cloud-based software that allows to run business using Sales Intelligence. Sales Intelligence is a way of tracking the activity of salespeople or customers ... Read More about Collective[i]

Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom ... Read More about Keyplay

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo

Entry Level Pricing

  • Not Available
  • Starts from $1,500 , /month
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

Not Available

9.6/10

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

4.9

(46)

Best Company Size

Medium BusinessLarge Enterprises
50 to 5,000 employees
1-5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keyplay

  • Focus Reps on Best-Fit Accounts: Custom ICP scoring ranks every account by fit, so reps prioritize the 20% of accounts most likely to convert rather than working alphabetically.
  • Signal-Driven Outbound: Tech stack, growth, and job posting signals identify accounts showing buying intent or ideal-fit criteria before competitors identify them.
  • Automated Territory Hygiene: Score sync to Salesforce keeps territory assignments and lead routing based on current ICP fit — not static segmentation set at fiscal year start.

ZoomInfo SalesOS

  • Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
  • Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
  • Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

ZoomInfo

  • Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
  • Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
  • Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
Best fit

Best fit

Keyplay

  • RevOps teams building custom ICP scoring models in Salesforce to prioritize outbound and assign territories
  • Sales leaders using account fit scores to identify which accounts deserve enterprise AE time versus SMB sequences
  • Marketing teams using account scores to determine which accounts receive ABM investment versus general nurture

ZoomInfo SalesOS

  • 50 to 5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

ZoomInfo

  • 1-5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

Keyplay

No alternatives guidance available yet.

ZoomInfo SalesOS

  • Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
  • Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
  • Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead

ZoomInfo

  • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
  • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
  • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

Software Demo

Demo

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How do Collective[i], Keyplay, ZoomInfo SalesOS and ZoomInfo Compare on Features?

Total Features

0 Features

10 Features

0 Features

0 Features

Unique Features

No features

No unique features

No features

No features

Get Quote
Get Quote

Compare Collective[i], Keyplay, ZoomInfo SalesOS and ZoomInfo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $1,500 , /month
          • Not Available
          • Not Available

          Pricing Plans

          • Not Available
          • Growth

            $1,500

            paid

            • Up to 10k accounts

            • Custom scoring model

            • CRM sync

            Show more +

          • Scale

            $3,000

            paid

            • Up to 50k accounts

            • Advanced signals

            • API access

            Show more +

          • Enterprise

            Custom

            paid

            • Unlimited accounts

            • Custom signals

            • SSO

            Show more +

          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          Pricing information not available

          ZoomInfo SalesOS pricingZoomInfo pricing

          Other Details

          Organization Types supported

          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✗ No

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🌐 Global

          Collective[i] vs Keyplay vs ZoomInfo SalesOS User Reviews & Rating Comparison

          User Ratings

          4.8

          (based on 175 reviews)

          No reviews available for the product

          Rating Distribution

          30

          0

          0

          0

          0

          0

          0

          0

          0

          0

          23

          1

          0

          1

          0

          1870

          480

          47

          22

          71

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyers generally rate Collective[i] highly for its user-friendly interface and insightful sales intelligence capabilities.

          What buyers like

          • Ease of use
          • Data-driven sales insights
          • Cloud accessibility

          Common complaints

          • Lack of pricing transparency
          • Limited publicly shared use cases

          Buyer sentiment

          Buyer sentiment is very strong across 175 reviews, with consistently positive feedback.

          What buyers like

          • 4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS.
          • Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business.
          • Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research.

          Common complaints

          • Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level.
          • Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.

          What buyers like

          • Largest B2B database
          • Real-time insights
          • Critical purchasing intent data

          Common complaints

          • Can be expensive
          • Data overload for new users
          • Requires training for effective use

          Buyer sentiment

          Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction.

          What buyers like

          • Reviewers value the large, accurate database of company and contact information.
          • Direct contact details including phone numbers and cell numbers save considerable prospecting time.
          • Intent data signals help users prioritize and target the right buyers.

          Common complaints

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
          • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

          Pros and Cons

          • User-friendly cloud-based interface

          • Structured tracking of sales and customer activities

          • Insightful data analysis for future sales actions

          • Pricing is quotation-based and not publicly available

          • Limited publicly available detailed use cases and benefits

          • 4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS.

          • Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business.

          • Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research.

          • Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level.

          • Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.

          • **Enhanced Lead Generation**: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.

          • **Data Enrichment**: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.

          • **Advanced Search Filters**: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

          • Potentially high costs

          • Complexity of data management

          • **Comprehensive Data Access**: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.

          • **Enhanced Lead Generation**: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.

          • **Seamless Integration**: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people

          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Collective[i], Keyplay, ZoomInfo SalesOS, or ZoomInfo? Tell buyers what actually differs.

          Media and Screenshots

          Screenshots

          No screenshots available.

          No screenshots available.

          Videos

          video-0

          1 Videos

          No videos available.

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Collective[i] or Keyplay?
          Collective[i] edges out the other on user ratings (4.9 vs 4.8). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Collective[i] and Keyplay offer a free trial?
          Neither Collective[i] nor Keyplay currently lists a free trial.
          What is the starting price of Collective[i] vs Keyplay?
          Collective[i] starts at Contact for pricing. Keyplay starts at $1,500 paid.
          What are the top alternatives to Collective[i]?
          Top alternatives to Collective[i] include ZoomInfo SalesOS, ZoomInfo, SalesIntel, InsideView, Intricately.
          What are the top alternatives to Keyplay?
          Top alternatives to Keyplay include ZoomInfo SalesOS, ZoomInfo.