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Cognito Forms vs SurveyLab vs Zonka Feedback Comparison

Last updated:

Cognito Forms

4.5(344 reviews)

Starting at $15 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Cognito Forms is the easiest way to create, share and track forms online. It has been used to create millions of forms in many different industries such as real estate, healthcare, education and more.

SurveyLab

4.8(99 reviews)

Starting at Contact for pricing

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

SurveyLab is designed to help to measure customer loyalty, satisfaction and net promoter score, NPS. userr NPS is a great way to monitor how customers feel about their experience. Measuring NPS for a few years is even mo…

Zonka Feedback

4.7(130 reviews)

Starting at $24 /Month

  • Free Trial
  • Large Enterprises
  • Medium Business

NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where customers can freely talk about bran…

SurveyLab leads on user satisfaction with a 4.8-star rating across 99 reviews.

Cognito Forms vs SurveyLab vs Zonka Feedback — at a glance

FeatureCognito FormsSurveyLabZonka Feedback
Rating4.5 / 54.8 / 54.7 / 5
Reviews34499130
Starting price$15 /MonthContact for pricing$24 /Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryOnline Form Builder SoftwareNPS SoftwareNPS Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesOnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsGDPR
Data residencyUSGlobal

Key differences between Cognito Forms and SurveyLab

  • Pricing: Cognito Forms starts at $15 /Month. SurveyLab pricing is not publicly listed.
  • Target audience: Cognito Forms is built for Large Enterprises and Medium Business, while SurveyLab targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: SurveyLab scores higher with a 4.8-star average.
  • Deployment: Cognito Forms supports SaaS/Web/Cloud; SurveyLab supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Cognito Forms vs SurveyLab vs Zonka Feedback — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Cognito Forms - Online Form Builder Software
Talk to an expert
Talk to an expert
SurveyLab
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Cognito Forms

Best for

Large Enterprises, Medium Business, Small Business

SurveyLab

Best for small to medium businesses measuring NPS with simple, intuitive surveys.

Choose if
  • You need quick, easy survey creation with drag-and-drop question types.
  • Your team values multi-channel customer response collection for broader feedback.
  • You want clear, tailored dashboards focused on NPS and customer satisfaction metrics.
Consider alternatives if
  • Your enterprise requires extensive integrations and advanced analytics capabilities.
  • You need highly customizable survey workflows or faster, more responsive UI performance.

Zonka Feedback

Best for customizable, easy-to-use NPS surveys with strong offline capabilities.

Choose if
  • You need flexible survey building with templates and advanced logic.
  • Your team requires robust offline survey tools for data collection.
  • You want strong API integration to customize data workflows.
Consider alternatives if
  • You require advanced AI-driven analytics for deep survey insights.
  • You need comprehensive export options, especially full feedback PDFs.

Cognito Forms typically suits Large Enterprises and Medium Business. SurveyLab tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Cognito Forms is the easiest way to create, share and track forms online. It has been used to create millions of forms in many different industries such as real estate, healthcare, ... Read More about Cognito Forms

SurveyLab is designed to help to measure customer loyalty, satisfaction and net promoter score, NPS. userr NPS is a great way to monitor how customers feel about their experience. Measuring ... Read More about SurveyLab

NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where ... Read More about Zonka Feedback

Entry Level Pricing

  • Starts from $15
  • Not Available
  • Starts from $24 , Billed Yearly

Free Trial Availability

Spotsaas Score

What's this? ↗

9.3/10

Not Available

9.8/10

User Ratings

Based on verified Spotsaas reviews

4.8

(99)

Best Company Size

Small BusinessMedium Business
Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Cognito Forms, SurveyLab and Zonka Feedback Compare on Features?

Total Features

22 Features

0 Features

28 Features

Unique Features

No unique features

No features

No unique features

Get Quote
Get Quote

Compare Cognito Forms, SurveyLab and Zonka Feedback on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $15
        • Not Available
        • $24 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Essential

          • Offline and Kiosk Survey : 1 Device Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • 1,000 Online Responses

          Show more +

        • Professional

          • Offline and Kiosk Survey : 4 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • Unlimited Online Responses

          Show more +

        • Growth

          • Offline and Kiosk Survey : 10 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies)

          • Add Devices : 0 (based upon the devices, the pricing varies)

          • Unlimited Online Responses

          Show more +

        • Browse all pricing plans

        Pricing Page

        Cognito Forms pricing
        SurveyLab pricing
        Zonka Feedback pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        HIPAA

        GDPR

        Single Sign-On (SSO)

        Data Encryption

        Data Residency

        🇺🇸 US

        Cognito Forms vs SurveyLab User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        333

        9

        4

        1

        0

        32

        6

        0

        0

        0

        47

        1

        0

        0

        0

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 347 reviews, with consistently positive feedback.

        What buyers like

        • Easy to use and customize, even for beginners.
        • User-friendly interface with intuitive features.
        • Excellent customer support for assistance and issue resolution.

        Common complaints

        • Need more advanced support for customizations to avoid complexity.
        • Limited marketplace options for additional apps and connectors, restricting advanced functionalities.

        Buyer sentiment

        Users generally praise SurveyLab for its ease of use, flexible survey distribution, and strong customer support, though some note performance and navigation issues.

        What buyers like

        • Ease of use
        • Multi-channel response collection
        • Customer support responsiveness

        Common complaints

        • Slow loading times
        • Complex navigation

        Buyer sentiment

        Users generally praise Zonka Feedback for its ease of use, customization, and strong offline survey capabilities, though some desire more advanced analytics and export features.

        What buyers like

        • Ease of use
        • Customizable surveys
        • Offline survey tools

        Common complaints

        • Lack of advanced analytics
        • Limited feedback export options

        Pros and Cons

        • Easy to use and customize, even for beginners.

        • User-friendly interface with intuitive features.

        • Excellent customer support for assistance and issue resolution.

        • Need more advanced support for customizations to avoid complexity.

        • Limited marketplace options for additional apps and connectors, restricting advanced functionalities.

        • Intuitive and easy-to-use interface for quick survey creation

        • Multiple channels for gathering customer responses

        • Responsive and helpful customer support

        • Sluggish loading times reported by some users

        • Limited payment options for certain services like sampling

        • Easy to use and clean interface suitable for enterprise products

        • Powerful survey-building features including templates and survey logic

        • Robust API and excellent offline survey tools

        • Lack of application intelligence behind surveys

        • Limitations in downloading all feedback comments in PDF format

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Leroy Merlin

        Leroy Merlin

        SAP

        SAP

        BCG

        BCG

        Media and Screenshots

        Screenshots

        No screenshots available.

        No screenshots available.

        Videos

        video-0

        3 Videos

        video-0

        1 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Cognito Forms or SurveyLab?
        SurveyLab edges out the other on user ratings (4.8 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Cognito Forms and SurveyLab offer a free trial?
        Yes, both Cognito Forms and SurveyLab offer a free trial.
        What is the starting price of Cognito Forms vs SurveyLab?
        Cognito Forms starts at $15 /Month. SurveyLab starts at Contact for pricing.
        What are the top alternatives to Cognito Forms?
        Top alternatives to Cognito Forms include Formsite, Formstack, Google Forms, Gravity Forms, Jotform.
        What are the top alternatives to SurveyLab?
        Top alternatives to SurveyLab include Zonka Feedback, Startquestion, Customer.guru, SatisMeter, YesInsights.

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