Cognito Forms vs SmileBack vs Zonka Feedback Comparison
Cognito Forms
Starting at $15 /Month
- Free Trial
- Large Enterprises
- Medium Business
Cognito Forms is the easiest way to create, share and track forms online. It has been used to create millions of forms in many different industries such as real estate, healthcare, education and more.
SmileBack
Starting at $83 /Month
- Free Trial
- Large Enterprises
- Medium Business
SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with advanced analytics and interactive…
Zonka Feedback
Starting at $24 /Month
- Free Trial
- Large Enterprises
- Medium Business
NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where customers can freely talk about bran…
SmileBack leads on user satisfaction with a 4.6-star rating across 86 reviews.
Cognito Forms vs SmileBack vs Zonka Feedback — at a glance
| Feature | Cognito Forms | SmileBack | Zonka Feedback |
|---|---|---|---|
| Rating | 4.5 / 5 | 4.6 / 5 | 4.7 / 5 |
| Reviews | 344 | 86 | 130 |
| Starting price | $15 /Month | $83 /Month | $24 /Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Online Form Builder Software | NPS Software | NPS Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — | Available |
| Support modes | Online | Online | Business Hours, Online |
| Certifications | — | GDPR | GDPR |
| Data residency | — | US | Global |
Key differences between Cognito Forms and SmileBack
- Pricing: Cognito Forms starts at $15 /Month, while SmileBack starts at $83 /Month.
- User satisfaction: SmileBack scores higher with a 4.6-star average.
- Deployment: Cognito Forms supports SaaS/Web/Cloud; SmileBack supports SaaS/Web/Cloud.
Compare Cognito Forms vs SmileBack vs Zonka Feedback — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Large Enterprises, Medium Business, Small Business
Best for simple, real-time customer satisfaction feedback in small to medium businesses.
- You need an easy-to-use platform that boosts customer response rates with clickable face feedback.
- You want quick setup and intuitive dashboards for immediate insights without complex configuration.
- Your focus is on customer support or service teams collecting ticket feedback and monitoring satisfaction.
- Your organization requires advanced survey customization beyond basic feedback options.
- You need extensive integrations with other enterprise software tools for complex workflows.
Best for customizable, easy-to-use NPS surveys with strong offline capabilities.
- You need flexible survey building with templates and advanced logic.
- Your team requires robust offline survey tools for data collection.
- You want strong API integration to customize data workflows.
- You require advanced AI-driven analytics for deep survey insights.
- You need comprehensive export options, especially full feedback PDFs.
Cognito Forms typically suits Large Enterprises and Medium Business. SmileBack tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Cognito Forms is the easiest way to create, share and track forms online. It has been used to create millions of forms in many different industries such as real estate, healthcare, ... Read More about Cognito Forms | SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with ... Read More about SmileBack | NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where ... Read More about Zonka Feedback |
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Free Trial Availability | |||
Spotsaas ScoreWhat's this? ↗ | 9.3/10 | 8.9/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | — | Small BusinessMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do Cognito Forms, SmileBack and Zonka Feedback Compare on Features?
Total Features | 22 Features | 16 Features | 28 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Cognito Forms, SmileBack and Zonka Feedback on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | — | ✗ No |
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GDPR | — | ✓ Yes |
Single Sign-On (SSO) | — | — |
Data Encryption | — | — |
Data Residency | — | 🇺🇸 US |
Cognito Forms vs SmileBack User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 347 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Users highly appreciate SmileBack’s ease of use and effective real-time feedback collection, though some desire more advanced customization and integrations. What buyers like
Common complaints
| Buyer sentiment Users generally praise Zonka Feedback for its ease of use, customization, and strong offline survey capabilities, though some desire more advanced analytics and export features. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. | No Customers information available. |  Leroy Merlin  SAP  BCG |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  3 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Cognito Forms or SmileBack?
- SmileBack edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Cognito Forms and SmileBack offer a free trial?
- Yes, both Cognito Forms and SmileBack offer a free trial.
- What is the starting price of Cognito Forms vs SmileBack?
- Cognito Forms starts at $15 /Month. SmileBack starts at $83 /Month.
- What are the top alternatives to Cognito Forms?
- Top alternatives to Cognito Forms include Formsite, Formstack, Google Forms, Gravity Forms, Jotform.
- What are the top alternatives to SmileBack?
- Top alternatives to SmileBack include Zonka Feedback, Customer.guru, FeedbackLink, Promoter Ninja, GrowthScore.