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CallTrackingMetrics vs ResponseTap vs AvidTrak Comparison

Last updated:

CallTrackingMetrics

4.6(1,311 reviews)

Starting at $65 /month

  • Large Enterprises
  • Medium Business

CallTrackingMetrics is an advanced inbound call tracking and marketing attribution platform designed to help businesses connect every customer interaction to specific marketing efforts. It empowers sales and marketing te…

ResponseTap

4.3(179 reviews)

Starting at Contact for pricing

  • Individuals
  • Large Enterprises

ResponseTap is an easy-to-install 'call trigger' that instantly pulls phone numbers from website and transfers calls directly to sales reps, lodging locators, event organizers. It lets user easily take phone calls with a…

AvidTrak

4.2(7 reviews)

Starting at Contact for pricing

  • Free Trial
  • Individuals
  • Large Enterprises

AvidTrak is a powerful yet simple-to-use inbound call tracking software. AvidTrak is compatible with virtually any call center software and telephony provider, eliminating the hassle of searching for a system that will w…

CallTrackingMetrics leads on user satisfaction with a 4.6-star rating across 1,311 reviews.

CallTrackingMetrics vs ResponseTap vs AvidTrak — at a glance

FeatureCallTrackingMetricsResponseTapAvidTrak
Rating4.6 / 54.3 / 54.2 / 5
Reviews1,3111797
Starting price$65 /monthContact for pricingContact for pricing
Free trial No No Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Large Enterprises, Medium BusinessIndividuals, Large Enterprises, Medium Business
CategoryInbound Call Tracking SoftwareInbound Call Tracking SoftwareInbound Call Tracking Software
Integrations6+ apps
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnlineOnline
CertificationsSOC 2, HIPAA, GDPRGDPRSOC 2
Data residencyUSUSUS

Key differences between CallTrackingMetrics and ResponseTap

  • Pricing: CallTrackingMetrics starts at $65 /month. ResponseTap pricing is not publicly listed.
  • Target audience: CallTrackingMetrics is built for Large Enterprises and Medium Business, while ResponseTap targets Individuals and Large Enterprises.
  • User satisfaction: CallTrackingMetrics scores higher with a 4.6-star average.
  • Deployment: CallTrackingMetrics supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; ResponseTap supports SaaS/Web/Cloud.

Compare CallTrackingMetrics vs ResponseTap vs AvidTrak — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Inbound Call Tracking Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

CallTrackingMetrics - Inbound Call Tracking Software
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ResponseTap - Inbound Call Tracking Software
Talk to an expert
Talk to an expert
AvidTrak - Inbound Call Tracking Software
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Talk to an expert

Free PDF comparison

Download this CallTrackingMetrics vs ResponseTap vs AvidTrak comparison

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  • Side-by-side on pricing, features & ratings
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Biggest differences

Start here before you go deeper into features.

CallTrackingMetrics

Best for precise inbound call tracking and marketing attribution with AI insights.

Choose if
  • You need detailed call attribution down to keyword and dynamic number insertion level.
  • Your team requires seamless integration with CRMs and marketing platforms like Salesforce and HubSpot.
  • You want AI-driven conversation intelligence to analyze calls, transcriptions, and chats for deeper insights.
Consider alternatives if
  • Your business relies heavily on multi-channel engagement beyond voice calls, such as live chat or social messaging.
  • You need a tool with quick setup and minimal training for advanced automation or call scoring features.

ResponseTap

Best for

Individuals, Large Enterprises, Medium Business

AvidTrak

Best for

Individuals, Large Enterprises, Medium Business

CallTrackingMetrics typically suits Large Enterprises and Medium Business. ResponseTap tends to fit Individuals and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

CallTrackingMetrics is an advanced inbound call tracking and marketing attribution platform designed to help businesses connect every customer interaction to specific marketing efforts. It ... Read More about CallTrackingMetrics

ResponseTap is an easy-to-install 'call trigger' that instantly pulls phone numbers from website and transfers calls directly to sales reps, lodging locators, event organizers. It lets user ... Read More about ResponseTap

AvidTrak is a powerful yet simple-to-use inbound call tracking software. AvidTrak is compatible with virtually any call center software and telephony provider, eliminating the hassle of ... Read More about AvidTrak

Entry Level Pricing

  • Starts from $65 , yearly
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.2

(7)

Best Company Size

10-50 employees51-500 employees
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

CallTrackingMetrics

  • Comprehensive Call Analytics: CallTrackingMetrics provides detailed insights into incoming calls, including lead attribution, call duration, referral sources, and customer engagement patterns. This enables businesses to fine-tune their marketing strategies and sales tactics for better conversion outcomes.
  • Improved Lead Generation and ROI Tracking: The platform helps businesses identify which marketing campaigns drive phone calls, allowing more accurate tracking of advertising ROI. This enhances marketing decisions and supports revenue-focused strategies.
  • User-Friendly Interface with Powerful Features: Designed for ease of use, CallTrackingMetrics simplifies complex call tracking tasks while still offering advanced features like call recording, dynamic number insertion, and CRM integrations—making it accessible for teams with varying levels of technical expertise.
Best fit

Best fit

CallTrackingMetrics

  • 10–500 Employees
  • Digital Marketing, Legal Services, Healthcare, Automotive, Real Estate, Travel & Hospitality, Home Services, SaaS
  • Marketing Manager, Growth Strategist, Call Center Manager, Sales Operations Lead, Digital Marketing Specialist, Customer Experience Director

AvidTrak

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

CallTrackingMetrics

  • Businesses looking for a platform that unifies call tracking with SMS, email, live chat, and other touchpoints may find CallTrackingMetrics less comprehensive compared to full customer journey analytics platforms.
  • While robust, the pricing structure may be less appealing to startups or small businesses that require only basic call tracking functions without additional automation or integrations.
  • Though the basic interface is intuitive, some of the more powerful features like keyword-level attribution or conversation intelligence may require onboarding or training, which can be a barrier for less tech-savvy teams.

AvidTrak

No alternatives guidance available yet.

Software Demo

Demo

No software demo available

AvidTrak has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do CallTrackingMetrics, ResponseTap and AvidTrak Compare on Features?

Total Features

4 Features

0 Features

0 Features

Unique Features

No unique features

No features

No features

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Get Quote

Compare CallTrackingMetrics, ResponseTap and AvidTrak on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $65 , yearly
        • Not Available
        • Not Available

        Pricing Plans

        • Marketing Lite

          $79

          /month

          • Unlimited users

          • Attribute calls and texts to their source

          • Standard call recording; forwarding and IVR routing

          Show more +

        • Marketing Pro

          $179

          /month

          • + Marketing Lite Features &

          • Agency-friendly with included sub-accounts & white label options

          • Form tracking and attribution with 5

          Show more +

        • Sales Engage

          $329

          /month

          • + Marketing Pro &

          • Customizable softphone to power inbound and outbound teams

          • 3000 transcribed minutes with AskAI Summaries included

          Show more +

        • Browse all pricing plans
        • Not Available
        • Not Available

        Pricing Page

        CallTrackingMetrics pricing

        Pricing information not available

        AvidTrak pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Small Business
        • Freelancers
        • Medium Business
        • Individuals
        • Large Enterprises
        • Small Business
        • Freelancers
        • Medium Business
        • Individuals
        • Large Enterprises
        • Small Business
        • Freelancers
        • Medium Business
        • Individuals

        Platforms Supported

        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Installed - Mac
        • Installed - Windows
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Installed - Mac
        • Installed - Windows
        • Mobile - Android
        • Mobile - iOS
        • Browser Based (Cloud)
        • Installed - Mac
        • Installed - Windows

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✓ Yes
        ✗ No
        ✗ No

        GDPR

        ✓ Yes
        ✓ Yes

        ISO 27001

        ✗ No

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US
        🇺🇸 US

        CallTrackingMetrics vs ResponseTap User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        278

        45

        7

        1

        1

        62

        25

        1

        0

        0

        1

        2

        0

        0

        0

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users appreciate the platform's detailed call attribution, seamless integrations, and powerful routing features, though some find advanced features complex to implement.

        What buyers like

        • Ease of use
        • Integration capabilities
        • Call tracking accuracy

        Common complaints

        • Complexity of advanced features
        • Limited multi-channel support

        Buyer sentiment

        Buyer sentiment is positive across 88 reviews, with strong overall satisfaction.

        What buyers like

        • Easy installation
        • On-screen call control
        • Direct call transfers

        Common complaints

        • Limited reporting features
        • May require additional tools
        • Not suitable for complex setups

        Buyer sentiment

        Buyer sentiment is positive across 3 reviews, with strong overall satisfaction.

        What buyers like

        • Simple to use
        • Compatible with various systems
        • Maximizes call center performance

        Common complaints

        • Limited advanced features
        • Basic reporting options
        • May require additional tools

        Pros and Cons

        • Dynamic number insertion and keyword-level tracking for precise marketing attribution

        • Automatic call recording with deep insights into call duration and caller behavior

        • Seamless integrations with major CRMs and marketing tools like Salesforce, Google Ads, and HubSpot

        • Advanced features like automation workflows and call scoring require time and training to implement

        • Primarily focused on voice interactions, less suitable for multi-channel customer engagement

        • Quick setup process

        • Eliminates the need for separate devices

        • Streamlined call handling

        • Limited advanced features

        • Basic analytics may not meet all needs

        • Compatible with various systems for flexibility

        • Focus on cost-effectiveness enhances value

        • User-friendly design for easy adoption

        • Limited advanced features may restrict growth

        • Basic reporting may not meet all needs

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        Groundworks

        Groundworks

        Tinuiti

        Tinuiti

        Healthgrades

        Healthgrades

        TUI

        TUI

        Virgin Money

        Virgin Money

        Shelter

        Shelter

        No Customers information available.

        Media and Screenshots

        Screenshots

        2 Screenshots

        No screenshots available.

        Add Number

        5 Screenshots

        Videos

        video-0

        3 Videos

        video-0

        2 Videos

        No videos available.

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, CallTrackingMetrics or ResponseTap?
        CallTrackingMetrics edges out the other on user ratings (4.6 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do CallTrackingMetrics and ResponseTap offer a free trial?
        Neither CallTrackingMetrics nor ResponseTap currently lists a free trial.
        What is the starting price of CallTrackingMetrics vs ResponseTap?
        CallTrackingMetrics starts at $65 /month. ResponseTap starts at Contact for pricing.
        What are the top alternatives to CallTrackingMetrics?
        Top alternatives to CallTrackingMetrics include CallRail, Calltracks, Callcap, calltrak, TeleCapture.
        What are the top alternatives to ResponseTap?
        Top alternatives to ResponseTap include Calltracks, CallView 360, calltrak, TeleCapture, Call Tracker.

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