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AWS IAM vs Magic vs AroundDeal vs CrankWheel Comparison

Last updated:

AWS IAM

4.4(66 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

AWS Identity and Access Management (IAM) lets user use AWS services in a way that provides strong security for applications, without requiring to become an AWS security expert. IAM supports the use of multiple authentica…

Magic

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Magic provides Identity and Access Management (IAM) software that dramatically reduces expenses, increases revenue and makes the user experience more intuitive. This system builds trust within the organization with a sin…

AroundDeal

3.5(73 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

CrankWheel

5.0(30 reviews)

Starting at $89 /Month

  • Large Enterprises
  • Medium Business

CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, simplifying the process of responding to…

AWS IAM leads on user satisfaction with a 4.4-star rating across 66 reviews.

AWS IAM vs Magic vs AroundDeal vs CrankWheel — at a glance

FeatureAWS IAMMagicAroundDealCrankWheel
Rating4.4 / 53.5 / 55.0 / 5
Reviews667330
Starting priceContact for pricingContact for pricingContact for pricing$89 /Month
Free trial Yes No No No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryIdentity and Access Management (IAM) SoftwareSales Engagement SoftwareSales Intelligence SoftwareSales Engagement Software
PlatformsSaaS/Web/CloudBrowser Based (Cloud)SaaS/Web/CloudSaaS/Web/Cloud, Installed - Windows, Installed - Mac
APIAvailable
Support modesOnlineOnlineOnline24/7 (Live rep), Business Hours, Online
CertificationsSOC 2, HIPAA, GDPR, ISO 27001SOC 2
Data residencyUSUSUS

Key differences between AWS IAM and Magic

  • Free trial: AWS IAM offers a free trial; Magic does not.
  • Deployment: AWS IAM supports SaaS/Web/Cloud; Magic supports Browser Based (Cloud).

Compare AWS IAM vs Magic vs AroundDeal vs CrankWheel — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Identity and Access Management (IAM) Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

AWS IAM
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Magic
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Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

AWS IAM

Best for secure, granular AWS access management in medium-sized tech companies.

Choose if
  • You need fine-grained, role-based access control tightly integrated with AWS services.
  • Your team includes IT admins or security engineers familiar with AWS environments.
  • You require multi-factor authentication and temporary credentials for enhanced security.
Consider alternatives if
  • Your organization does not primarily use AWS cloud services.
  • You have a small team lacking dedicated security or AWS expertise.

Magic

Best for

Large Enterprises, Small Business, Medium Business

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

CrankWheel

Best for

Large Enterprises, Medium Business, Small Business

AWS IAM typically suits Large Enterprises and Medium Business. Magic tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

AWS Identity and Access Management (IAM) lets user use AWS services in a way that provides strong security for applications, without requiring to become an AWS security expert. IAM supports ... Read More about AWS IAM

Magic provides Identity and Access Management (IAM) software that dramatically reduces expenses, increases revenue and makes the user experience more intuitive. This system builds trust ... Read More about Magic

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

CrankWheel provides instant screen-sharing and helps you to quickly reduce your sales cycle by half. It can broadcast your visual presentation from your phone in just 10 seconds, ... Read More about CrankWheel

Entry Level Pricing

  • Not Available
  • Not Available
  • Not Available
  • Starts from $89

Free Trial Availability

  • Free Trial available
  • No free trial
  • No free trial
  • No free trial

SpotScore

What's this? ↗

8.6/10

8.2/10

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

4.4

(66)

3.5

(73)

Best Company Size

50 to 10,000 employeesMedium Business
Get pricing help
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

AWS IAM

  • Granular Access Control: With AWS IAM, you can define fine-grained permissions designed for individual users and roles. This lets you grant only the necessary access, maintaining a secure environment for your organization's sensitive data.
  • Centralized Management: By using IAM, we simplify user and permission management from a single platform. This not only reduces administrative tasks but also lowers the risk of errors that can arise from managing multiple systems.
  • Improved Security Posture: IAM integrates easily with other AWS services, letting us enforce security standards such as multi-factor authentication (MFA) and password policies. This approach protects our cloud resources against unauthorized access.

Magic

No key benefits available yet.

Best fit

Best fit

AWS IAM

  • 50 to 10,000 employees
  • Technology, Fintech, SaaS, Consulting, and Cloud Services
  • IT Administrators, Security Engineers, Cloud Architects, Compliance Officers, and Systems Administrators

Magic

No best-fit guidance available yet.

Watchouts

Reasons buyers look elsewhere

AWS IAM

  • Users may seek alternatives to AWS IAM due to cost concerns, as managing multiple AWS accounts can lead to higher expenses, prompting a search for more budget-friendly identity and access management solutions.
  • Some organizations prefer alternatives for enhanced flexibility and customization, allowing them to tailor access controls and policies to meet specific business requirements that AWS IAM may not fully support.
  • Security compliance is a critical concern, leading users to explore alternatives that offer more robust auditing and reporting capabilities, ensuring they meet industry regulations and internal governance standards.

Magic

No alternatives guidance available yet.

Software Demo

Demo

No software demo available

AWS IAM has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

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  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

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How do AWS IAM, Magic, AroundDeal and CrankWheel Compare on Features?

Total Features

9 Features

10 Features

5 Features

6 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Compare AWS IAM, Magic, AroundDeal and CrankWheel on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • Not Available
          • Not Available
          • $89

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          Magic pricing

          Pricing information not available

          CrankWheel pricing

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes
          ✓ Yes

          HIPAA

          ✓ Yes
          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          ✓ Yes

          Single Sign-On (SSO)

          ✓ Yes
          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes
          ✓ Yes

          Data Encryption

          ✓ Yes

          Audit Logs

          ✓ Yes
          ✓ Yes

          Data Residency

          🇺🇸 US
          🇺🇸 US

          AWS IAM vs Magic vs AroundDeal User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          5

          (based on 30 reviews)

          Rating Distribution

          47

          17

          0

          2

          0

          No reviews available for this product

          124

          16

          11

          0

          3

          0

          0

          0

          0

          0

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users appreciate AWS IAM's robust security features and granular control but note a learning curve and complexity for smaller teams.

          What buyers like

          • Granular access control
          • Centralized permission management
          • Security integration with AWS services

          Common complaints

          • Complexity for non-experts
          • Lack of transparent pricing

          What buyers like

          • Reduces expenses significantly
          • Increases revenue
          • Intuitive user experience

          Common complaints

          • Limited integrations
          • Complex setup process
          • Requires training for users

          Buyer sentiment

          Buyer sentiment is mixed to positive across 154 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Buyer sentiment

          Buyer sentiment is very strong across 30 reviews, with consistently positive feedback.

          What buyers like

          • Instant screen-sharing
          • Reduces sales cycle
          • Easy customer invitations

          Common complaints

          • Limited to screen-sharing
          • May require internet connection
          • Not suitable for large presentations

          Pros and Cons

          • Granular access control with fine-tuned permissions per user and role

          • Centralized user and permission management reducing administrative errors

          • Seamless integration with AWS services enabling multi-factor authentication and security policies

          • Requires familiarity with AWS ecosystem and IAM concepts

          • No publicly listed pricing, making cost estimation difficult

          • Patented workflows enhance user provisioning speed significantly.

          • The self-service portal reduces IT workload and password issues.

          • Comprehensive visibility into user and resource management.

          • May require significant initial setup time.

          • Integration with existing systems can be challenging.

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          • Quick and easy screen-sharing capabilities

          • Reduces sales cycle time significantly

          • Real-time engagement enhances customer experience

          • Limited features beyond screen-sharing

          • Requires stable internet connection

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used AWS IAM, Magic, AroundDeal, or CrankWheel? Tell buyers what actually differs.

          List of Customers

          Customers

          No Customers information available.

          No Customers information available.

          No Customers information available.

          CrankWheel_customers_0

          CrankWheel_customers_0

          CrankWheel_customers_1

          CrankWheel_customers_1

          CrankWheel_customers_2

          CrankWheel_customers_2

          Media and Screenshots

          Screenshots

          prod Stage Editor

          2 Screenshots

          No screenshots available.

          Videos

          No videos available.

          video-0

          1 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, AWS IAM or Magic?
          AWS IAM edges out the other on user ratings (4.4 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do AWS IAM and Magic offer a free trial?
          AWS IAM offers a free trial. Magic does not.
          What is the starting price of AWS IAM vs Magic?
          AWS IAM starts at Contact for pricing. Magic starts at Contact for pricing.
          What are the top alternatives to AWS IAM?
          Top alternatives to AWS IAM include Oracle Identity Management, Keycloak, One Identity, Alloy, Visual Guard.
          What are the top alternatives to Magic?
          Top alternatives to Magic include AroundDeal, CrankWheel, ZoomInfo Engage, Helix, AWS IAM.