Act! vs Bright vs Bigin by Zoho CRM Comparison
Act!
Starting at $30 /User/Month
- Free Trial
- Freelancers / Consultants
- Medium Business
Act! CRM Software's powerful and simple interface makes it easy to use for both desktop and mobile devices. With Act! Automatic reminders help keep you organized, keeping you up-to-date with tasks so you can focus on wha…
Bright
Starting at $39 /Month
- Large Enterprises
- Medium Business
Bright is the perfect CRM for businesses that rely on Airtable data. With Bright, you can track anything you need using the data stored on Airtable. Easily configure the UI to facilitate increased efficiency for your who…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, tasks and more. It can be accessed…
Act! leads on user satisfaction with a 3.6-star rating across 441 reviews.
Act! vs Bright vs Bigin by Zoho CRM — at a glance
| Feature | Act! | Bright | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 3.6 / 5 | — | 4.3 / 5 |
| Reviews | 441 | — | 119 |
| Starting price | $30 /User/Month | $39 /Month | $7 /User/Month |
| Free trial | Yes | No | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — | Available |
| Support modes | Business Hours, Online | Online | Business Hours, Online |
| Certifications | GDPR | SOC 2 | — |
| Data residency | US | US | Global |
Key differences between Act! and Bright
- Pricing: Act! starts at $30 /User/Month, while Bright starts at $39 /Month.
- Free trial: Act! offers a free trial; Bright does not.
- Target audience: Act! is built for Freelancers / Consultants and Medium Business, while Bright targets Large Enterprises and Medium Business.
- Deployment: Act! supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Bright supports SaaS/Web/Cloud.
Compare Act! vs Bright vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Freelancers / Consultants, Medium Business, Small Business
Large Enterprises, Medium Business, Small Business
Small Business
Act! typically suits Freelancers / Consultants and Medium Business. Bright tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Act! CRM Software's powerful and simple interface makes it easy to use for both desktop and mobile devices. With Act! Automatic reminders help keep you organized, keeping you up-to-date ... Read More about Act! | Bright is the perfect CRM for businesses that rely on Airtable data. With Bright, you can track anything you need using the data stored on Airtable. Easily configure the UI to facilitate ... Read More about Bright | Bigin by Zoho CRM is a solution for managing business contacts, creating sales opportunities, monitoring the pipeline and recording activities. The solution integrates email, calendar, ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.1/10 | Not Available | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Get pricing help | Get pricing help |
Software Demo
Demo |  Bright has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Act!, Bright and Bigin by Zoho CRM Compare on Features?
Total Features | 10 Features | 4 Features | 10 Features |
|---|---|---|---|
Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Act!, Bright and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Audit Logs | — | ✓ Yes |
Data Residency | 🇺🇸 US | 🇺🇸 US |
Act! vs Bright User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | No reviews available for this product | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is mixed to positive across 368 reviews, with clear strengths and a few common watchouts. What buyers like
Common complaints
| No expert review available for this product | Buyer sentiment Buyer sentiment is positive across 279 reviews, with strong overall satisfaction. What buyers like
Common complaints
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Pros and Cons |
| No pros or cons available for this product |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  TSD Groep  INEX  The Sherman Sheet | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  5 Videos | No videos available. |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Act! or Bright?
- Act! edges out the other on user ratings (3.6 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Act! and Bright offer a free trial?
- Act! offers a free trial. Bright does not.
- What is the starting price of Act! vs Bright?
- Act! starts at $30 /User/Month. Bright starts at $39 /Month.
- What are the top alternatives to Act!?
- Top alternatives to Act! include Bigin by Zoho CRM, ClickUp, Zoho CRM, Freshsales, Thryv.
- What are the top alternatives to Bright?
- Top alternatives to Bright include Bigin by Zoho CRM, Act!, Sugar Sell, Claritysoft, SalesCRM.