NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo

123FormBuilder vs AbcSubmit vs Unbounce vs VWO Deploy Comparison

Last updated:

123FormBuilder

4.3(593 reviews)

Starting at $19.99 /Month

  • Large Enterprises
  • Medium Business

Form builder software that allows to create unlimited online forms for free, no download, no setup fee. Features include web, mobile device & email notifications, ability to send confirmation and receipt emails along wit…

AbcSubmit

4.4(2 reviews)

Starting at $5.99 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

AbcSubmit is a website builder software that helps business and non-profit organizations of all sizes easily create and maintain professional websites without any programming or design experience. It is packed with powe…

Unbounce

4.0(890 reviews)

Starting at $81 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful drag-and-drop editor means you don't h…

VWO Deploy

Starting at Contact for pricing

  • Individuals
  • Large Enterprises

The VWO Deploy plugin allows you to build and deploy your very own custom Website Builder. This intelligent plugin, gives you the ability to customize website builder elements such as fields, themes, domain mapping, them…

AbcSubmit leads on user satisfaction with a 4.4-star rating across 2 reviews.

123FormBuilder vs AbcSubmit vs Unbounce vs VWO Deploy — at a glance

Feature123FormBuilderAbcSubmitUnbounceVWO Deploy
Rating4.3 / 54.4 / 54.0 / 5
Reviews5932890
Starting price$19.99 /Month$5.99 /Month$81 /MonthContact for pricing
Free trial No Yes Yes No
Free version No No No No
Best forLarge Enterprises, Medium Business, Small BusinessIndividuals, Freelancers / Consultants, Large EnterprisesFreelancers / Consultants, Large Enterprises, Medium BusinessIndividuals, Large Enterprises, Medium Business
CategoryOnline Form Builder SoftwareWebsite Builder SoftwareLanding Page SoftwareWebsite Builder Software
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineOnline24/7 (Live rep), Business Hours, OnlineOnline
CertificationsHIPAA, GDPRSOC 2, GDPR
Data residencyGlobalUSGlobalGlobal

Key differences between 123FormBuilder and AbcSubmit

  • Pricing: 123FormBuilder starts at $19.99 /Month, while AbcSubmit starts at $5.99 /Month.
  • Free trial: AbcSubmit offers a free trial; 123FormBuilder does not.
  • Target audience: 123FormBuilder is built for Large Enterprises and Medium Business, while AbcSubmit targets Individuals and Freelancers / Consultants.
  • User satisfaction: AbcSubmit scores higher with a 4.4-star average.
  • Deployment: 123FormBuilder supports SaaS/Web/Cloud; AbcSubmit supports SaaS/Web/Cloud.

Compare 123FormBuilder vs AbcSubmit vs Unbounce vs VWO Deploy — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

123FormBuilder - Online Form Builder Software
Talk to an expert
Talk to an expert
AbcSubmit - Website Builder Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

123FormBuilder

Best for small to mid-sized teams needing easy, unlimited online form creation.

Choose if
  • You want a user-friendly drag-and-drop interface with quick form setup.
  • You need unlimited free forms without any download or setup fees.
  • You require seamless integration with popular tools like Zendesk and Salesforce.
Consider alternatives if
  • Your enterprise demands extensive third-party app integrations beyond available options.
  • You seek highly advanced customization without relying on vendor support.

AbcSubmit

Best for

Individuals, Freelancers / Consultants, Large Enterprises

Unbounce

Best for marketers needing easy, code-free, high-converting landing pages.

Choose if
  • You want a drag-and-drop editor that non-developers can use easily.
  • You need built-in A/B testing and conversion analytics to optimize campaigns.
  • You require seamless integration with popular CRMs like Hubspot and Salesforce.
Consider alternatives if
  • Your team needs extensive custom development or advanced third-party integrations.
  • You want access to a large app marketplace for extended functionality.

VWO Deploy

Best for

Individuals, Large Enterprises, Medium Business

123FormBuilder typically suits Large Enterprises and Medium Business. AbcSubmit tends to fit Individuals and Freelancers / Consultants better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Form builder software that allows to create unlimited online forms for free, no download, no setup fee. Features include web, mobile device & email notifications, ability to send ... Read More about 123FormBuilder

AbcSubmit is a website builder software that helps business and non-profit organizations of all sizes easily create and maintain professional websites without any programming or design ... Read More about AbcSubmit

Unbounce is a landing page builder for marketers that lets you design and publish high-converting landing pages -- without having to write a single line of code. Unbounce's powerful ... Read More about Unbounce

The VWO Deploy plugin allows you to build and deploy your very own custom Website Builder. This intelligent plugin, gives you the ability to customize website builder elements such as ... Read More about VWO Deploy

Entry Level Pricing

  • Starts from $19.99 , Billed Yearly
  • Starts from $5.99 , Billed Yearly
  • Starts from $81 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

9.4/10

8.6/10

9.8/10

7.6/10

User Ratings

Based on verified Spotsaas reviews

4.4

(2)

Best Company Size

1-50 employees51-500 employees
Small BusinessMedium Business
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do 123FormBuilder, AbcSubmit, Unbounce and VWO Deploy Compare on Features?

Total Features

26 Features

8 Features

13 Features

4 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare 123FormBuilder, AbcSubmit, Unbounce and VWO Deploy on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $19.99 , Billed Yearly
          • $5.99 , Billed Yearly
          • $81 , Billed Yearly
          • Not Available

          Pricing Plans

          • Free

            • 3 Documents forms, websites or online stores

            • 500 Pageviews / month

            • 100 Submissions / account

            Show more +

          • Core

            • Includes features of Free plan, plus

            • 10 Documents forms, websites or online stores

            • 10,000 Pageviews / month

            Show more +

          • Professional

            • Includes features of Core plan, plus

            • 40 Documents forms, websites or online stores

            • 30,000 Pageviews / month

            Show more +

          • Browse all pricing plans
          • Launch (Smart Builder Plus)

            • $90USD / mo

            • $81USD / mo

            • Up to 500 Conversions

            Show more +

          • Optimize (Smart Builder Plus)

            • $135USD / mo

            • $122USD / mo

            • Up to 1,000 Conversions

            Show more +

          • ACCELERATE (Smart Builder Plus)

            • $225USD / mo

            • $203USD / mo

            • Up to 2,500 Conversions

            Show more +

          • Browse all pricing plans
          • Not Available

          Pricing Page

          123FormBuilder pricing
          AbcSubmit pricing
          Unbounce pricing

          Pricing information not available

          Other Details

          Organization Types supported

          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals
          • Freelancers
          • Large Enterprises
          • Medium Business
          • Small Business
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - Android
          • Mobile - iOS
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Available
          • Available
          • Not Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          HIPAA

          ✓ Yes
          ✗ No

          GDPR

          ✓ Yes

          ISO 27001

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Data Encryption

          ✓ Yes

          Data Residency

          🌐 Global
          🇺🇸 US

          123FormBuilder vs AbcSubmit vs Unbounce User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          Rating Distribution

          138

          8

          6

          1

          4

          2

          0

          0

          0

          0

          253

          62

          11

          6

          12

          No reviews available for this product

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Users generally praise 123FormBuilder for its ease of use, helpful customer support, and effective form-building features, though some find the platform complex and limited in integrations.

          What buyers like

          • Ease of use
          • Customer support
          • Template availability

          Common complaints

          • Limited integrations
          • Complexity for beginners

          Buyer sentiment

          Buyer sentiment is positive across 2 reviews, with strong overall satisfaction.

          What buyers like

          • User-friendly interface
          • No coding required
          • SEO submission features

          Common complaints

          • Limited design flexibility
          • Basic templates available
          • May require learning curve

          Buyer sentiment

          Users generally praise Unbounce for its ease of use, powerful integrations, and effective A/B testing, though some find the feature set complex and the app marketplace limited.

          What buyers like

          • Ease of use
          • Integration capabilities
          • A/B testing and analytics

          Common complaints

          • Complexity for new users
          • Limited app marketplace

          What buyers like

          • Highly customizable
          • Supports domain mapping
          • Branding options available

          Common complaints

          • Requires plugin installation
          • May need technical knowledge
          • Limited support resources

          Pros and Cons

          • User-friendly interface with drag-and-drop form creation

          • Excellent and responsive customer support

          • Pre-made templates enabling quick form setup

          • Limited marketplace options for additional apps and connectors

          • Complexity for beginners due to feature richness

          • AbcSubmit offers powerful SEO tools to enhance visibility.

          • The drag-and-drop interface simplifies website creation.

          • Comprehensive tracking features help monitor site performance.

          • Design options may feel limited for advanced users.

          • Some features may require additional learning.

          • Intuitive drag-and-drop WYSIWYG editor enabling non-developers to build landing pages easily

          • Seamless integrations with popular CRM and marketing tools like Hubspot, Salesforce, and Marketo

          • Robust A/B testing and analytics features for optimizing landing page performance

          • Feature richness can be overwhelming for newcomers without sufficient onboarding support

          • Limited app marketplace restricts advanced functionality and integration options

          • Extensive customization capabilities

          • Flexible branding options

          • Supports various website elements

          • Complex setup process

          • May require technical expertise

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          Airbus

          Airbus

          University of Oxford

          University of Oxford

          LG

          LG

          No Customers information available.

          Unbounce_customers_0

          Unbounce_customers_0

          Unbounce_customers_1

          Unbounce_customers_1

          Unbounce_customers_2

          Unbounce_customers_2

          No Customers information available.

          Media and Screenshots

          Screenshots

          Text edit

          3 Screenshots

          AbcSubmit screenshot

          8 Screenshots

          Videos

          video-0

          4 Videos

          video-0

          4 Videos

          Expand your shortlist

          Add another option to compare side by side

          Search by product name to compare pricing, fit, and buyer feedback in one view.

          Compare similar software options

          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, 123FormBuilder or AbcSubmit?
          AbcSubmit edges out the other on user ratings (4.4 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do 123FormBuilder and AbcSubmit offer a free trial?
          AbcSubmit offers a free trial. 123FormBuilder does not.
          What is the starting price of 123FormBuilder vs AbcSubmit?
          123FormBuilder starts at $19.99 /Month. AbcSubmit starts at $5.99 /Month.
          What are the top alternatives to 123FormBuilder?
          Top alternatives to 123FormBuilder include Formsite, Typeform, Jotform, MightyForms, stepFORM.
          What are the top alternatives to AbcSubmit?
          Top alternatives to AbcSubmit include Unbounce, VWO Deploy, WordPress, Wix, Format.

          Grow your pipeline with buyers who are already looking for you

          254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.