Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Email Marketing Software
GetResponse impresses with a SpotScore of 9.8/10, indicating exceptional user satisfaction and reliability. Constant Contact, with its extensive 7,452 ratings, provides a well-vetted option for those seeking a widely used platform. MailChimp offers a strong freemium model, appealing to users who prefer to start without upfront costs.
Email marketing software automates and optimizes email campaigns, primarily purchased by marketing teams at small to medium-sized enterprises seeking to enhance customer engagement and drive sales.
Quick picks for Email Marketing Software
- Best overall — GetResponse
- Best for high-volume users — Constant Contact
- Best for budget-conscious marketers — MailChimp
- Best free option — SendinBlue
Who gets the most from Email Marketing Software
- 1Marketing managers at SaaS companies running automated lead nurturing campaigns
- 2Small business owners in e-commerce seeking easy-to-use email marketing with customizable templates
- 3Email marketing specialists at nonprofits managing segmented donor outreach and engagement
How to choose Email Marketing Software
If you need quick onboarding with customizable templates, filter by Free Trial and user-friendly interfaces. For advanced automation and segmentation, sort by rating and filter by Enterprise deployment to find tools supporting complex workflows.
Showing 1-20 out of 83
8.8
Spot Score

Campaigner
RECOMMENDED
Power your email marketing with ease.
Best for: SMB teams · Mid-market · Enterprise
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What is Campaigner?
The Campaigner email marketing software from Constant Contact allows you to easily create, send and track professional emails and newsletters. With the help of a dedicated marketing team, it is simple to use, and will have you sending emails in minutes.
Read more about Campaigner9.8
Spot Score

GetResponse
Streamline your email marketing and see results.
Best for: SMB teams · Mid-market · Enterprise
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What is GetResponse?
GetResponse is an online email response software that allows small businesses to create, track and send professional emails within a few clicks. With features like automatic drag-and-drop picture insertion, draft saving, ultra-fast click activation, HTML support, responsive design and more, ...
Read more about GetResponse9.6
Spot Score

Constant Contact
Unleash the power of targeted email marketing.
Best for: SMB teams · Mid-market · Enterprise
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What is Constant Contact?
Constant Contact is a comprehensive email marketing platform that helps small businesses manage email marketing and social media promotions. With time-saving tools to help you find your customers and easily communicate with them, Constant Contact streamlines the way you communicate with your ...
Read more about Constant Contact
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9.4
Spot Score

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What is AWeber?
AWeber is a fully hosted suite of email marketing software. With AWeber's easy to use email marketing features, businesses can send and manage professional HTML newsletters, automatically deliver personalized email messages (newsletters, postcards, and e-cards), build database lists for ...
Read more about AWeber9.4
Spot Score

Campaign Monitor
Effortless and effective email marketing made simple.
Best for: SMB teams · Mid-market · Enterprise
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What is Campaign Monitor?
Campaign Monitor is a web and email marketing application that allows users to design and send marketing campaigns through the internet. Users use it to communicate with website visitors, create e-newsletters, build databases, and manage all other email marketing needs including multiple ...
Read more about Campaign Monitor9.4
Spot Score

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What is Zoho Campaigns?
Zoho Campaigns empowers businesses to streamline their email marketing efforts with ease. From creating visually stunning campaigns to analyzing performance metrics, Zoho Campaigns offers a robust feature set to engage customers and drive conversions.
Read more about Zoho Campaigns9.3
Spot Score

MailerLite
Effortlessly create and track email campaigns.
Best for: SMB teams · Mid-market · Enterprise
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What is MailerLite?
MailerLite software provides you with all the tools and services that you need to create, send, track and report your email campaigns. You have total control of sending email campaigns directly using the built-in SMTP server or send emails via popular delivery services.
Read more about MailerLite9.1
Spot Score

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What is Pinpointe?
The Pinpointe email marketing system offers an easy way to organize, send and track your emails. Pinpointe lets you build websites that allow you to easily see when someone has visited your site, produced by a different company so it is easier to market to them. With Pinpointe, you can connect ...
Read more about Pinpointe9.1
Spot Score
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What is iContact?
iContact is a full-featured, easy-to-use email marketing solution that builds and sends beautiful emails to your prospects and customers, and automates follow-up campaigns so that you never miss a lead. With iContact, you'll build your email lists quickly with our contact importer tools; you ...
Read more about iContact9.0
Spot Score

ConvertKit
Streamline your marketing with powerful email and landing pages.
Best for: SMB teams · Mid-market · Enterprise
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What is ConvertKit?
ConvertKit combines the best of email marketing software with the power, ease-of-use and reliability of professionally designed landing page software to build a beautifully simple system for marketers and businesses to communicate with, grow, and service their customers.
Read more about ConvertKit9.0
Spot Score

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What is Robly?
Robly is a complete platform for both Email marketing and Marketing automation software. Create emails with Pre-Defined Templates, Track, and Monitor emails to avoid the bounce. The software offers functions such as OpenGen, Exit-Intent Pop-Up Widgets, Robly's A/B and multi-variant testing to ...
Read more about Robly8.9
Spot Score

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What is Vero?
Vero is email marketing software that allows users to import and create lists, design and send emails, track reader interactions and schedule emails for future delivery. It has a drag-and-drop editor that makes it easy to create beautiful templates, including calls-to-action, layout options, ...
Read more about Vero8.9
Spot Score

Salesforce Email Studio
Boost engagement with personalized emails.
Best for: SMB teams · Mid-market · Enterprise
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What is Salesforce Email Studio?
Salesforce Email Studio makes it easy for you to create, send and measure engagement with personalized, targeted emails. With drag-and-drop design, simple editing commands, and links to your CRM to access lists of contacts, Salesforce Email Studio is an email marketing tool that lets you focus ...
Read more about Salesforce Email StudioSalesforce Email Studio offers custom pricing plan
8.9
Spot Score

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What is Mailjet?
Mailjet's email marketing platform helps you send emails, create smart mailings and test your campaigns. You can send your emails from any SMTP server or use our built-in servers. It is designed for users of all levels, allowing sending emails and creating smart mailings in just a couple of clicks!
Read more about Mailjet8.9
Spot Score

Elastic Email
Efficient email marketing for small businesses.
Best for: SMB teams · Mid-market · Enterprise
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What is Elastic Email?
Elastic Email, a Canadian-Polish venture established in 2010, has evolved over the years to become an exceptional email marketing platform built on a highly cost-effective email API. They offer an SMTP Relay, a powerful HTTP API, a user-friendly interface, and 24/7 global support. Their pricing ...
Read more about Elastic Email8.8
Spot Score

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What is Mailigen?
Mailigen is a professional email marketing software developed to enable marketers to create and send campaigns, newsletters and personalized emails easily without technical requirements. Mailigen will allow you to send plain-text or HTML emails and will keep your contacts in an organized ...
Read more about Mailigen8.8
Spot Score

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What is SendX?
SendX is email marketing software designed for small and medium businesses to achieve success in email marketing. It includes all the tools you need to create and manage appealing, engaging and effective email marketing campaigns. SendX offers great flexibility to control the look and feel of ...
Read more about SendX8.7
Spot Score

FreshMail
Maximize your email marketing potential with FreshMail.
Best for: SMB teams · Mid-market · Enterprise
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What is FreshMail?
FreshMail is a cloud-based email marketing software that allows users to create, send and auto respond to personalized emails from the web. This online email marketing software also provides users with features such as custom fields, new segment builder, merge tags, click tracking, ...
Read more about FreshMail8.7
Spot Score

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What is MailUp?
MailUp is a simple solution to Design, Send and Automate Marketing Campaigns via Email, SMS and Messaging Apps. Boost your performance and Send millions of emails in just a few clicks. The Marketing automation tools you can engage your customers with triggered messages. The software offers ...
Read more about MailUp8.7
Spot Score

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What is VerticalResponse?
VerticalResponse offers easy-to-use email marketing software that helps you create, send and track email marketing campaigns that turn your customers into loyal repeat customers. VerticalResponse® lets you create professionally designed emails with our easy to use drag-and-drop editor in just ...
Read more about VerticalResponseRelated Blogs and Articles for Email Marketing Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].







