Hotjar vs VisitorLAB vs Figma Comparison
Hotjar
Starting at $39 /Month
- Freelancers / Consultants
- Large Enterprises
The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and scroll in real-time, you can e…
VisitorLAB
Starting at $9 /Month
- Free Trial
- Large Enterprises
- Medium Business
VisitorLAB is a new UX development Lab from the makers of the award-winning UserZoom -- a full feature, 100% web-based usability testing service that lets user instantly create their own app-like usability testing experi…
Figma
Starting at $12 /User/Month
- Freelancers / Consultants
- Large Enterprises
This lightweight design has been chosen by UX designers new to software or those who need to carry their system around for work. The sleek and stylish design features a dual port USB charger and a lightweight metal body…
Hotjar leads on user satisfaction with a 4.1-star rating across 1,267 reviews.
Hotjar vs VisitorLAB vs Figma — at a glance
| Feature | Hotjar | VisitorLAB | Figma |
|---|---|---|---|
| Rating | 4.1 / 5 | — | 4.5 / 5 |
| Reviews | 1,267 | — | 2,143 |
| Starting price | $39 /Month | $9 /Month | $12 /User/Month |
| Free trial | No | Yes | No |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | Heat Map Software | UX Software | UX Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac |
| API | — | — | Available |
| Support modes | Online | Business Hours, Online | Online |
| Certifications | SOC 2, GDPR | — | SOC 2, GDPR |
| Data residency | Global | Global | — |
Key differences between Hotjar and VisitorLAB
- Pricing: Hotjar starts at $39 /Month, while VisitorLAB starts at $9 /Month.
- Free trial: VisitorLAB offers a free trial; Hotjar does not.
- Target audience: Hotjar is built for Freelancers / Consultants and Large Enterprises, while VisitorLAB targets Large Enterprises and Medium Business.
- Deployment: Hotjar supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; VisitorLAB supports SaaS/Web/Cloud.
Compare Hotjar vs VisitorLAB vs Figma — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Heat Map Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for visualizing user behavior with heatmaps and session recordings.
- You need an easy-to-use tool for analyzing website user interactions.
- Your team includes product managers, UX/UI designers, or marketing managers.
- You want combined qualitative and quantitative user behavior data in one platform.
- Your organization requires extensive integrations with other enterprise tools.
- You need advanced features available on a free or very low-cost plan.
Large Enterprises, Medium Business, Small Business
Best for UX/UI teams needing real-time remote collaboration and versatile design tools.
- You require seamless real-time collaboration for remote UX/UI design teams.
- You want an intuitive, beginner-friendly interface with advanced prototyping features.
- You need a cross-platform tool with strong community support and scalable subscriptions.
- Your organization demands highly customizable billing and detailed account management.
- You need extensive enterprise-level support with responsive customer service.
Hotjar typically suits Freelancers / Consultants and Large Enterprises. VisitorLAB tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | The Hotjar Heatmap Tool helps you to significantly understand and improve the experience of your users on your website. By allowing you to see exactly where they spend their time, click and ... Read More about Hotjar | VisitorLAB is a new UX development Lab from the makers of the award-winning UserZoom -- a full feature, 100% web-based usability testing service that lets user instantly create their own ... Read More about VisitorLAB | This lightweight design has been chosen by UX designers new to software or those who need to carry their system around for work. The sleek and stylish design features a dual port USB ... Read More about Figma |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | 8.3/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 11-50 employees51-500 employees | — | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- User Insights at Your Fingertips: Hotjar allows teams to gather qualitative and quantitative data about user behavior on their websites. By utilizing heatmaps and session recordings, you can see exactly how visitors interact with your site, revealing valuable insights into their preferences.
- Enhanced Decision-Making: With the ability to analyze user feedback through surveys and polls, Hotjar empowers managers and executives to make informed decisions. You'll have the tools to prioritize changes based on real user input, ensuring that enhancements align with customer needs.
- Improved User Experience: By identifying pain points in the user journey, Hotjar helps teams optimize their websites for better usability. This means happier visitors, reduced bounce rates, and ultimately, increased conversions as you refine the online experience.
No key benefits available yet.
No key benefits available yet.
Best fit
- 11 to 500 employees
- Martech, SaaS, eCommerce, Consulting, and Digital Marketing
- Product Managers, UX/UI Designers, Marketing Managers, and Customer Experience Analysts
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Users may seek alternatives to Hotjar if they require more advanced analytics features, such as deeper segmentation or custom reporting, which some competing tools offer for enhanced data insights.
- Cost considerations can drive users to explore alternatives, especially for startups or small businesses that find Hotjar's pricing structure less accommodating compared to budget-friendly options.
- Some users may look for alternatives if they need better integration capabilities with their existing tech stack, as certain competitors provide seamless connections with a wider range of third-party applications.
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
Demo |
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How do Hotjar, VisitorLAB and Figma Compare on Features?
Total Features | 6 Features | 8 Features | 8 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare Hotjar, VisitorLAB and Figma on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
ISO 27001 | ✗ No | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
Hotjar vs VisitorLAB User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | No reviews available for this product | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights Hotjar's effectiveness in delivering actionable user insights with an easy-to-use interface, tempered by concerns over pricing and some usability challenges. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights Figma's ease of use, collaboration strengths, and versatile design features, tempered by concerns over billing and customer support. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. | No Customers information available. |  Uber  Zoom  Buffer |
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Media and Screenshots
Screenshots |  6 Screenshots | No screenshots available. |
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Videos |  1 Videos |  1 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Hotjar or VisitorLAB?
- Hotjar edges out the other on user ratings (4.1 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Hotjar and VisitorLAB offer a free trial?
- VisitorLAB offers a free trial. Hotjar does not.
- What is the starting price of Hotjar vs VisitorLAB?
- Hotjar starts at $39 /Month. VisitorLAB starts at $9 /Month.
- What are the top alternatives to Hotjar?
- Top alternatives to Hotjar include VWO Insights, VWO FullStack, Crazy Egg, Lucky Orange, Smartlook.
- What are the top alternatives to VisitorLAB?
- Top alternatives to VisitorLAB include Figma, Lucky Orange, Hotjar, Mouseflow, PinPut.