9.6
Spot Score
Hotjar Pricing Plans & Top Alternatives in 2026
Unlocking user behavior for website success.
User Ratings
Trusted by 254,745+ software buyers annually.
Main Features
- Customer Feedback
- Filtered Results
- Form Testing
- Funneling
Pricing
Starts from $39/Month, also offers free forever plan
Hotjar Pricing
Free Trial
Not available
Starting Price
$39 / /Month
Free Plan
✓ Free forever
Pricing Model
Hotjar Pricing Plans Explained
Need a plan for 50+ users?
Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? Hotjar supports data import to get you set up quickly.
Pricing sourced from Hotjar's official website as of May 2026. For the latest pricing, visit their website.
Best Hotjar Alternatives (Free & Paid)
Why buyers keep looking beyond Hotjar
Users may seek alternatives to Hotjar if they require more advanced analytics features, such as deeper segmentation or custom reporting, which some competing tools offer for enhanced data insights.
Cost considerations can drive users to explore alternatives, especially for startups or small businesses that find Hotjar's pricing structure less accommodating compared to budget-friendly options.
Some users may look for alternatives if they need better integration capabilities with their existing tech stack, as certain competitors provide seamless connections with a wider range of third-party applications.
Users might also consider alternatives if they prioritize specific usability testing features, such as remote user testing or advanced session recording options that better fit their research methodologies.
Lastly, organizations seeking enhanced customer support and training resources may find alternatives appealing, especially if they require more hands-on assistance than what Hotjar offers.
Frequently Asked Questions (FAQs)
Stuck on something? We're here to help with all the questions and answers in one place.
Hotjar offers a free plan (Freemium) with core features at no cost. You can upgrade to a paid plan anytime to unlock advanced features and higher limits.
Hotjar offers Freemium, Subscription pricing. Plans start from $39//Month. View all Hotjar pricing plans →
The starting price of Hotjar is $39/Month
Yes, Hotjar offers a free plan (Freemium) so you can start using core features at no cost. Paid plans unlock advanced functionality.
Most subscription-based tools including Hotjar offer a discount when you choose annual billing over monthly. Annual plans typically save 15–40% compared to paying month-to-month. Check Hotjar's pricing page for exact savings.
Most SaaS products including Hotjar allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check Hotjar's terms or contact their support team for details.
Hotjar offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features. See all plans to find the best fit.
Hotjar Support Options
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
