Top 10 GreyMetrics Alternatives 2026
Streamline marketing data with ease and precision.
Main Features
- Built-in Templates
- Dashboard
- Data Integration
- Report Exporting
Pricing
Starts from $49
Free Trial available
GreyMetrics is a Marketing Analytics Software platform with a user rating of 4.6★ based on 22 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Analytics Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
GreyMetrics vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| GreyMetrics Current | Marketing Analytics Software | $49 | 4.6 ★ | ✓ Yes |
 Funnel | Marketing Analytics Software | $399 | 4.6 ★ | ✓ Yes |
 TapAnalytics | Marketing Analytics Software | Free trial | 4.5 ★ | ✓ Yes |
 People.ai | Marketing Analytics Software | Custom pricing | 4.4 ★ | ✗ No |
 Oviond | Marketing Analytics Software | $14 | 4.3 ★ | ✓ Yes |
 MSIGHTS | Marketing Analytics Software | Custom pricing | 3.3 ★ | ✗ No |
Showing 1-10 out of 10
List of the Top GreyMetrics alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
Funnel — from $399 · 4.62★
Transform scattered marketing data into actionable insights.
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What is Funnel?
"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in ...
Read moreWhat reviewers like about Funnel
- Automated data collection
- Real-time insights
- Over 500 integrations
Where Funnel falls short
- Can be overwhelming for beginners
- Integration setup may take time
- Limited customization options
Common Features
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Data Integration
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Dashboard
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Reports
Unique Features
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Data Mapping
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Data Import-Export
Pricing
Free Trial available, Try Now
Starts from $399/Month
TapAnalytics — 4.52★
Unleash the power of data. Boost your ROI.
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What is TapAnalytics?
Tap Analytics is a powerful, easy-to-use marketing analytics software. It allows user to connect to existing data sources, including Google Analytics, Facebook Ads, Facebook Page insights, DoubleClick Advertiser reports, UPS, Magento and much more. The flexibility in reporting has allowed ...
Read moreWhat reviewers like about TapAnalytics
- Easy data source integration
- Flexible reporting options
- User-friendly interface
Where TapAnalytics falls short
- Limited advanced analytics features
- May not suit all business sizes
- Requires internet connection
Common Features
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Data Integration
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Dashboard
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Reports
Unique Features
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Analytics
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Analytics (ROI Tracking)
Pricing
Free Trial available
TapAnalytics offers custom pricing plan
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People.ai — 4.37★
Unlock your growth potential with intelligent ROI solutions.
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What is People.ai?
People.ai's cutting-edge revenue operations and intelligence (ROI) platform helps leading organizations such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom optimize their growth potential. Leveraging proprietary AI technology, People.ai allows users to transform data from emails, meetings, ...
Read moreWhat reviewers like about People.ai
- Provides integration with various tools, offering hassle-free use and insights for users.
- Automates the process of capturing and organizing data related to sales activities, enhancing productivity.
- Efficient activity tracking capability, allowing visibility into team analytics and engagement.
Where People.ai falls short
- Challenges with data mapping to correct accounts, leading to complexities as the user base grows.
- Lack of visibility into specific team members' metrics, limiting benchmarking and learning opportunities.
- Managing interface and configuring settings can be daunting for some users.
Common Features
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Data Integration
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Dashboard
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Reports
Unique Features
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Analytics
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Sales Tracking
Pricing
People.ai offers custom pricing plan
Oviond — from $14 · 4.3★
Revolutionizing eCommerce with powerful marketing analytics.
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What is Oviond?
Oviond, the marketing analytics software that gives user the power to increase revenue and propel eCommerce business forward. Design and create engaging and effective landing pages and web forms in minutes. Track and manage customer behaviour in order to increase conversion rates. Provide ...
Read moreWhat reviewers like about Oviond
- User-friendly interface
- Effective landing page creation
- Real-time customer tracking
Where Oviond falls short
- Limited advanced analytics
- May require setup time
- Not suitable for large enterprises
Common Features
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Dashboard
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Reports
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Data Integration
Unique Features
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Reporting
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Analytics
Pricing
Free Trial available, Try Now
Starts from $14/Month when Billed Yearly
MSIGHTS — 3.3★
Empower your marketing with data-driven insights.
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What is MSIGHTS?
MSIGHTS Marketing Analytics Software is an easy to use platform that can be accessed anytime, anywhere. MSIGHTS features a full set of analytical tools that allow user to view data, create reports, run calculations, and create visual representations of the information. Whatever challenges ...
Read moreWhat reviewers like about MSIGHTS
- User-friendly interface
- Comprehensive analytical tools
- Accessible anytime, anywhere
Where MSIGHTS falls short
- Limited advanced features
- May require training
- Not suitable for large teams
Common Features
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Reports
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Dashboard
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Data Integration
Unique Features
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Analytics
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Report Generation
Pricing
MSIGHTS offers custom pricing plan
Supermetrics — from $69 · 4.41★
Streamline your marketing metrics with Supermetrics.
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What is Supermetrics?
Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels such as Facebook and LinkedIn allow users to easily gather relevant data ...
Read moreWhat reviewers like about Supermetrics
- Reviewers find it easy to use, pulling data fast and reliably with minimal training.
- A wide variety of connectors lets users combine many data sources in one place.
- Integration with Looker Studio and Google Sheets automates reporting effectively.
Where Supermetrics falls short
- Many reviewers find the pricing high, especially for sole traders or small users.
- Some report occasional bugs, instability or needing to reconnect data sources.
- A few note limits on the number of connections or datasources.
Common Features
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Dashboard
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Report Exporting
Unique Features
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Sales Tracking
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Data Analysis
Pricing
Free Trial available, Try Now
Starts from $69/User/Month when Billed Yearly, also offers free forever plan
Tracxn — 4.33★
Analytics that drive impactful connections.
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What is Tracxn?
Tracxn's marketing analytics software helps to find and connect with target audience through meaningful relationships. Its real-time dashboards and comprehensive data insights allow to make quick, informed business decisions. Integrate Google Analytics into every stage of the funnel, from ...
Read moreWhat reviewers like about Tracxn
- Real-time audience insights
- Integrates with Google Analytics
- Supports informed decision-making
Where Tracxn falls short
- May require technical knowledge
- Limited customization options
- Can be overwhelming for beginners
Common Features
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Dashboard
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Reports
Unique Features
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Search
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Competitor Analysis
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Alert Notifications
Pathmatics — 4.35★
Maximize your marketing with Pathmatics analytics.
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What is Pathmatics?
Pathmatics is marketing analytics software that allows users to break down data from email marketing, display performance marketing and social media marketing campaigns. The user can link ad accounts from multiple platforms to get a single view of the overall marketing picture, showing social ...
Read moreWhat reviewers like about Pathmatics
- Comprehensive data breakdown
- Multi-platform integration
- User-friendly interface
Where Pathmatics falls short
- Can be overwhelming for beginners
- Requires data linking
- Limited customization options
Common Features
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Dashboard
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Reports
Unique Features
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Competitor Analysis
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Brand Tracking
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Analytics
Pricing
Pathmatics offers custom pricing plan
AdStage — from $119 · 4.32★
Maximize your ad spend potential with AdStage.
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What is AdStage?
AdStage empowers to understand entire marketing funnel - from acquisition to retargeting - in one platform. With AdStage, everything is visible, trackable and actionable. The goal is to provide users with critical insights needed to drive revenue. AdStage is a SaaS platform that allows ...
Read moreWhat reviewers like about AdStage
- Marketing funnel insights across the full funnel
- Strong reporting capabilities
- User-friendly interface
Where AdStage falls short
- Limited to marketing analytics
- May require training for advanced features
- Not suitable for non-marketers
Common Features
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Dashboard
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Reports
Unique Features
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Campaign Management
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Analytics
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Budget Management
Pricing
Free Trial available
Starts from $119/Month when Billed Yearly
TrackMaven — 3.89★
Maximize ROI with TrackMaven's data-driven insights.
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What is TrackMaven?
TrackMaven is online marketing analytics software that allows user to easily collect data, monitor website's performance, and measure campaigns. It's quick to set up with zero coding required, tracks everything needed, has dozens of integrations, and costs less than a dinner for two. This ...
Read moreWhat reviewers like about TrackMaven
- Quick setup
- No coding required
- Comprehensive campaign tracking
Where TrackMaven falls short
- Limited advanced features
- May not scale well
- Basic analytics only
Common Features
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Dashboard
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Data Integration
Unique Features
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Analytics
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Analytics (ROI Tracking)
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Competitor Analysis
Pricing
TrackMaven offers custom pricing plan
Who competes with GreyMetrics?
There are 10 direct GreyMetrics competitors in Marketing Analytics Software. The ones that come up most often are Funnel, TapAnalytics and People.ai. Each is compared against GreyMetrics on rating, pricing and feature coverage below.
Sites and apps like GreyMetrics
Searches for "sites like GreyMetrics" and "apps like GreyMetrics" land on the same set of options as "GreyMetrics alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.
Why each of these made the list
Automated data collection
Watch for: Can be overwhelming for beginners
Easy data source integration
Watch for: Limited advanced analytics features
Provides integration with various tools, offering hassle-free use and insights for users.
Watch for: Challenges with data mapping to correct accounts, leading to complexities as the user base grows.
Reviewers find it easy to use, pulling data fast and reliably with minimal training.
Watch for: Many reviewers find the pricing high, especially for sole traders or small users.
Real-time audience insights
Watch for: May require technical knowledge
Comprehensive data breakdown
Watch for: Can be overwhelming for beginners
Marketing funnel insights across the full funnel
Watch for: Limited to marketing analytics
Why teams look for a GreyMetrics alternative
Here's what tends to push teams toward a GreyMetrics alternative:
- Learning curve for new users
- Limited advanced analytics
- Integration may require setup
What counts when comparing GreyMetrics alternatives
By the numbers, these 10 marketing analytics software alternatives shake out as follows: 5 offer a free tier; and Funnel is the highest rated at 4.62★ across 100 reviews.
How we ranked these.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
