Top Alternatives to Pathmatics - Better Options for 2026
Maximize your marketing with Pathmatics analytics.
Main Features
- Analytics
- Brand Tracking
- Competitor Analysis
- Dashboard
Pricing
Pathmatics offers custom pricing plan
Pathmatics is a Marketing Analytics Software platform with a user rating of 4.3★ based on 175 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 9 vetted Marketing Analytics Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Pathmatics vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you shortlist faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Pathmatics Current | Marketing Analytics Software | Custom pricing | 4.3 ★ | ✗ No |
 TrackMaven | Marketing Analytics Software | Custom pricing | 3.9 ★ | ✗ No |
 Vidooly | Marketing Analytics Software | $9 | No reviews | ✗ No |
 Adjust | Mobile Analytics Software | Custom pricing | 4.7 ★ | ✗ No |
 ibi Analytics Platform | Business Intelligence Software | Custom pricing | No reviews | ✗ No |
 MarketingTracker | Predictive Analytics Software | Custom pricing | 4.7 ★ | ✗ No |
Showing 1-9 out of 9
List of the Top Pathmatics alternatives as of August 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
TrackMaven
Maximize ROI with TrackMaven's data-driven insights.
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What is TrackMaven?
TrackMaven is online marketing analytics software that allows user to easily collect data, monitor website's performance, and measure campaigns. It's quick to set up with zero coding required, tracks everything needed, has dozens of integrations, and costs less than a dinner for two. This ...
Read moreCommon Features
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Analytics
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Dashboard
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Competitor Analysis
Unique Features
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Analytics (ROI Tracking)
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Data Integration
Pricing
TrackMaven offers custom pricing plan
Vidooly
Maximize sales with predictive analytics.
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What is Vidooly?
Vidooly is a marketing analytics software which helps the small businesses and startups to analyze their customer behavior and can predict their buying patterns. As a result, they can identify their target audience from a pool of customers based on the analysis. Vidooly helps to take decisions ...
Read moreCommon Features
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Analytics
Unique Features
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Behavior Management
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Analytics (ROI Tracking)
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Conversion Tracking
Pricing
Starts from $9/Month
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
8.9
SpotScore
Adjust
Unlock data and growth for your mobile app.
Add to compare
What is Adjust?
Adjust is a mobile analytics platform for iOS and Android that helps user understand how iOS and Android apps are used, find critical bugs, and grow user base. Its cloud-based solution tracks millions of devices for thousands of companies through proprietary implementation of Apple's & Google's ...
Read moreCommon Features
No common features
Unique Features
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Event Tracking
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Revenue Tracking
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Retention Tracking
+ 3 more
Pricing
Adjust offers custom pricing plan
8.5
SpotScore
ibi Analytics Platform
Empower your business decisions with ibi Analytics.
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What is ibi Analytics Platform?
ibi Analytics is an intuitive, highly customizable Business Intelligence software for small to midsize organizations. Use ibi to enhance business productivity and streamline decision making process. It combines statistical tools with sophisticated visualizations to deliver real-time decision ...
Read moreCommon Features
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Dashboard
Unique Features
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Trend Indicators
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Strategic Planning
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Profitability Analysis
+ 5 more
Pricing
ibi Analytics Platform offers custom pricing plan
MarketingTracker
Empowering strategic decisions with data-driven insights.
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What is MarketingTracker?
MarketingTracker is an essential tool for effective decision-making. It offers valuable insights into market trends and brand performance, making it easier and quicker to understand the driving forces behind them. With the ability to share insights via storyboards, presentations and ...
Read moreCommon Features
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Dashboard
Unique Features
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Data visualization
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Data Analysis
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Report Generation
+ 1 more
Pricing
MarketingTracker offers custom pricing plan
8.3
SpotScore
Sweet Analytics
Unify, optimize, and grow with Sweet Analytics.
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What is Sweet Analytics?
Sweet Analytics is an innovative customer marketing platform that allows you to monitor your progress and business success with ease. This comprehensive solution provides you with all the tools necessary to optimize your campaigns and promote your business. It seamlessly unifies various ...
Read moreCommon Features
No common features
Unique Features
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Multi-step Marketing
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Audience Builder
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Behavior Tracking
+ 6 more
Pricing
Sweet Analytics offers custom pricing plan
Nudge
Maximize Content Impact with Nudge Analytics
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What is Nudge?
Nudge is an all-in-one analytics, attribution, and intelligence tool for content creators. It provides marketers with an integrated view of their clicks, content, and sentiment. This comprehensive feedback loop enables teams to make the most out of their content experiences, helping them reach ...
Read moreCommon Features
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Analytics
Unique Features
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Analytics (ROI Tracking)
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Data Integration
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Performance Analytics
Pricing
Starts from $75/User/Month, also offers free forever plan
Adobe Analytics
Unlock insights and drive success with Adobe Analytics.
Add to compare
What is Adobe Analytics?
Adobe Analytics offers rich insights into customer engagement with its comprehensive suite of award-winning tools. With AI-powered predictive analytics and real-time integration with Adobe Sensei, you gain access to deeper and accurate insights on the go. Get a comprehensive 360-degree view of ...
Read moreCommon Features
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Dashboard
Unique Features
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Analytics (ROI Tracking)
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Social Media Metrics
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Performance Metrics
+ 2 more
Pricing
Adobe Analytics offers custom pricing plan
Trackier
Unleash profitable insights for maximum success.
Add to compare
What is Trackier?
Trackier is marketing analytics software that uncovers most profitable customers and shows how to sell more. Just input the transaction details for each sale and Trackier will do the rest, combining sales data with mailing list, web traffic, advertising costs, and much more to build a complete ...
Read moreCommon Features
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Analytics
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Dashboard
Unique Features
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Conversion Tracking
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Campaign Management
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Performance Analytics
Pricing
Free Trial available, Try Now
Starts from $299/Month
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
