NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

Supermetrics vs GreyMetrics Comparison

Last updated:

Supermetrics

4.4(642 reviews)

Starting at $69 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google Ads, and social media channels…

GreyMetrics

4.6(22 reviews)

Starting at $49

  • Free Trial
  • Large Enterprises
  • Medium Business

GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop tool, users can easily create custo…

GreyMetrics leads on user satisfaction with a 4.6-star rating across 22 reviews.

Supermetrics vs GreyMetrics — at a glance

FeatureSupermetricsGreyMetrics
Rating4.4 / 54.6 / 5
Reviews64222
Starting price$69 /User/Month$49
Free trial Yes Yes
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryMarketing Analytics SoftwareMarketing Analytics Software
PlatformsSaaS/Web/Cloud, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailable—
Support modesBusiness Hours, OnlineOnline
CertificationsSOC 2GDPR
Data residencyGlobalGlobal

Key differences between Supermetrics and GreyMetrics

  • Pricing: Supermetrics starts at $69 /User/Month, while GreyMetrics starts at $49.
  • User satisfaction: GreyMetrics scores higher with a 4.6-star average.
  • Deployment: Supermetrics supports SaaS/Web/Cloud, Installed - Windows, Installed - Mac; GreyMetrics supports SaaS/Web/Cloud.

Supermetrics vs GreyMetrics — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Marketing Analytics Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Supermetrics - New SaaS Software
Talk to an expert
Talk to an expert
GreyMetrics - Marketing Analytics Software
Talk to an expert
Talk to an expert

Free PDF comparison

Download this Supermetrics vs GreyMetrics comparison

Get the full side-by-side as a PDF — these picks plus the top Marketing Analytics Software tools, with verified ratings, pricing and features.

  • Side-by-side on pricing, features & ratings
  • Plus the category top 10, scored & ranked
  • Emailed to you — no on-screen download

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Supermetrics vs GreyMetrics: Biggest differences

Start here before you go deeper into features.

Supermetrics

Best for

Large Enterprises, Medium Business, Small Business

GreyMetrics

Best for marketing teams needing easy, template-driven analytics and reporting.

Choose if
  • You want an intuitive drag-and-drop report builder for quick custom reports.
  • You need access to 25+ expert-designed, pre-defined marketing report templates.
  • Your team requires integration with over 20 marketing platforms for unified data.
Consider alternatives if
  • You are a very small business without dedicated marketing analytics resources.
  • You require highly specialized or advanced analytics beyond standard marketing metrics.

Supermetrics typically suits Large Enterprises and Medium Business. GreyMetrics tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Supermetrics is a powerful performance management tool that streamlines all marketing metrics into one convenient location. Its integrations with top platforms like Google Analytics, Google ... Read More about Supermetrics

GreyMetrics is a comprehensive marketing analytics software that offers a range of features to help businesses build and manage reports and dashboards. With its intuitive drag-and-drop ... Read More about GreyMetrics

Entry Level Pricing

  • Starts from $69 , Billed Yearly
  • Starts from $49

Free Trial Availability

  • Free Trial available

User Ratings

Based on verified Spotsaas reviews

4.41

(642)

4.57

(22)

Best Company Size

—
51-500 employees500+ employees
Get pricing help
Get pricing help

Software Demo

Demo

Need a second opinion?

Get decision help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

Spotsaas advisor
Get decision help from a software advisor
  • Independent advice — matched to your business
  • Understand the tradeoffs before you talk to vendors
  • Free 15-min call with a software advisor.

Step 1 of 4

How big is your team?

We tailor recommendations to companies your size.

Trusted by teams at

How do Supermetrics and GreyMetrics Compare on Features?

Total Features

4 Features

5 Features

Unique Features

No unique features

No unique features

Get Quote
Get Quote

Compare Supermetrics and GreyMetrics on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $69 , Billed Yearly
      • $49

      Pricing Plans

      • Hobby (Google Sheets)

        • Number of Reports : Unlimited

        • Number of License Users : 1

        • Data Sources : Google Analytics

        Show more +

      • Pro (Google Sheets)

        • Includes features of Hobby plan, plus

        • Data sources : All (excluding Adobe Analytics, Adform, Google Ad Manager, Google Campaign Manager, Google Display and Video 360, Google Search Ads 360, HubSpot Professional and Enterprise)

        • Scheduled refresh : Daily, Weekly, Monthly

        Show more +

      • Super Pro (Google Sheets)

        • Includes features of Pro plan, plus

        • Data sources : All (excluding HubSpot Professional and Enterprise)

        • Scheduled Refresh : Hourly

        Show more +

      • Browse all pricing plans

      Pricing Page

      Supermetrics pricing
      GreyMetrics pricing

      Supermetrics vs GreyMetrics: Other Details

      Organization Types supported

      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals
      • Small Business
      • Large Enterprises
      • Medium Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Browser Based (Cloud)
      • Installed - Windows
      • Installed - Mac

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Not Available
      Get help choosing
      Get help choosing

      Supermetrics vs GreyMetrics Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes
      —

      HIPAA

      ✗ No
      ✗ No

      GDPR

      —
      ✓ Yes

      Data Residency

      🌐 Global
      🌐 Global

      Supermetrics User Reviews & Rating Comparison

      User Ratings

      Rating Distribution

      460

      211

      21

      6

      13

      18

      3

      0

      1

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 711 reviews, with strong overall satisfaction.

      What buyers like

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.
      • A wide variety of connectors lets users combine many data sources in one place.
      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      Common complaints

      • Many reviewers find the pricing high, especially for sole traders or small users.
      • Some report occasional bugs, instability or needing to reconnect data sources.
      • A few note limits on the number of connections or datasources.

      Buyer sentiment

      Users generally praise GreyMetrics for its ease of use and comprehensive integrations, though some note concerns about pricing clarity and advanced customization.

      What buyers like

      • Ease of use
      • Integration capabilities
      • Pre-defined report templates

      Common complaints

      • Pricing transparency
      • Limited advanced features

      Pros and Cons

      • Reviewers find it easy to use, pulling data fast and reliably with minimal training.

      • A wide variety of connectors lets users combine many data sources in one place.

      • Integration with Looker Studio and Google Sheets automates reporting effectively.

      • Many reviewers find the pricing high, especially for sole traders or small users.

      • Some report occasional bugs, instability or needing to reconnect data sources.

      • Intuitive drag-and-drop report builder

      • Wide range of pre-defined report templates

      • Integration with 20+ marketing platforms

      • Limited pricing transparency

      • Potentially less suitable for very small businesses

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used Supermetrics or GreyMetrics? Tell buyers what actually differs.

      Media and Screenshots

      Screenshots

      Supermetrics API screenshot

      8 Screenshots

      No screenshots available.

      Videos

      video-0

      5 Videos

      video-0

      2 Videos

      Top Alternatives to Supermetrics and GreyMetrics in 2026

      Expand your comparison

      Add another option to compare side by side

      Search by product name to compare pricing, fit, and buyer feedback in one view.

      Compare similar software options

      Related Blogs and Articles for Marketing Analytics Software

      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Supermetrics or GreyMetrics?
      GreyMetrics edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
      Do Supermetrics and GreyMetrics offer a free trial?
      Yes, both Supermetrics and GreyMetrics offer a free trial.
      What is the starting price of Supermetrics vs GreyMetrics?
      Supermetrics starts at $69 /User/Month. GreyMetrics starts at $49.
      What are the top alternatives to Supermetrics?
      Top alternatives to Supermetrics include GAannotations, Trackier, Hawke AI, Funnel, TapAnalytics.
      What are the top alternatives to GreyMetrics?
      Top alternatives to GreyMetrics include Funnel, TapAnalytics, People.ai, Oviond, MSIGHTS.