Top 10 Supermetrics Alternatives 2026
Streamline your marketing metrics with Supermetrics.
Main Features
- Dashboard
- Data Analysis
- Report Exporting
- Sales Tracking
Pricing
Starts from $69/User/Month when Billed Yearly, also offers free forever plan
Free Trial available
Supermetrics is a Marketing Analytics Software platform with a user rating of 4.4★ based on 642 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Analytics Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.
Supermetrics vs Top Alternatives at a Glance
Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.
| Tool | Best For | Pricing | Rating | Free Option |
|---|---|---|---|---|
| Supermetrics Current | Marketing Analytics Software | $69 | 4.4 ★ | ✓ Yes |
 GAannotations | Marketing Analytics Software | Free plan available | 4.5 ★ | ✓ Yes |
 Trackier | Marketing Analytics Software | $299 | 5.0 ★ | ✓ Yes |
 Hawke AI | Marketing Analytics Software | Custom pricing | 4.8 ★ | ✗ No |
 Funnel | Marketing Analytics Software | $399 | 4.6 ★ | ✓ Yes |
 TapAnalytics | Marketing Analytics Software | Free trial | 4.5 ★ | ✓ Yes |
Showing 1-10 out of 10
List of the Top Supermetrics alternatives as of October 2026
Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.
GAannotations — 4.55★
Effortlessly manage and annotate your Ads data.
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What is GAannotations?
GAannotations is a comprehensive software platform designed specifically for marketers, small and medium-sized businesses. It provides a range of automation tools to simplify the process of adding annotations for Ads Campaigns and managing them via an exceptionally intuitive user interface. ...
Read moreWhat reviewers like about GAannotations
- Automation tools
- Intuitive user interface
- Seamless integrations
Where GAannotations falls short
- Limited to marketing analytics
- May require technical setup
- Not suitable for non-marketers
Common Features
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Data Analysis
Unique Features
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Campaign Management
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Annotation and Markup Tools
Trackier — from $299 · 5★
Unleash profitable insights for maximum success.
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What is Trackier?
Trackier is marketing analytics software that uncovers most profitable customers and shows how to sell more. Just input the transaction details for each sale and Trackier will do the rest, combining sales data with mailing list, web traffic, advertising costs, and much more to build a complete ...
Read moreWhat reviewers like about Trackier
- User-friendly interface
- Comprehensive customer profiling
- Cloud-based solution
Where Trackier falls short
- Limited customization options
- May require data input
- Not suitable for small businesses
Common Features
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Dashboard
Unique Features
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Conversion Tracking
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Campaign Management
-
Analytics
+ 1 more
Pricing
Free Trial available, Try Now
Starts from $299/Month
Spotsaas Buyer Intelligence
Own the software buyers are comparing here? See who's weighing you against rivals — and who's comparing your competitors while you're not in the running.
Hawke AI — 4.85★
Transform your marketing game with revolutionary digital efficiency.
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What is Hawke AI?
Hawke AI is a digital marketing analytics platform that aggregates data from multiple marketing channels into a single dashboard. It provides real-time campaign monitoring, performance analysis, and strategy optimization tools for marketing teams managing spend across paid, owned, and earned ...
Read moreWhat reviewers like about Hawke AI
- Streamlines reporting processes, saving time and providing a comprehensive view for better decision-making.
- Integrates multiple accounts, offering insights across different platforms.
- Facilitates setting KPIs and tracking them, aiding in goal achievement.
Where Hawke AI falls short
- Desire for more diverse data integrations and additional functionalities to cater to larger companies.
- Occasionally requires fine-tuning for optimal performance in anomaly detection and notifications.
Common Features
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Dashboard
Unique Features
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Analytics
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Monitoring
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Campaign Management
+ 1 more
Pricing
Hawke AI offers custom pricing plan
Funnel — from $399 · 4.62★
Transform scattered marketing data into actionable insights.
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What is Funnel?
"Experience the power of Funnel - an automated data collection and marketing reporting software that transforms your scattered marketing data into actionable insights. Our integrated platform offers over 500 active integrations, making it a go-to choice for IT engineers, analysts, and anyone in ...
Read moreWhat reviewers like about Funnel
- Automated data collection
- Real-time insights
- Over 500 integrations
Where Funnel falls short
- Can be overwhelming for beginners
- Integration setup may take time
- Limited customization options
Common Features
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Dashboard
Unique Features
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Data Integration
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Data Mapping
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Reports
+ 1 more
Pricing
Free Trial available, Try Now
Starts from $399/Month
TapAnalytics — 4.52★
Unleash the power of data. Boost your ROI.
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What is TapAnalytics?
Tap Analytics is a powerful, easy-to-use marketing analytics software. It allows user to connect to existing data sources, including Google Analytics, Facebook Ads, Facebook Page insights, DoubleClick Advertiser reports, UPS, Magento and much more. The flexibility in reporting has allowed ...
Read moreWhat reviewers like about TapAnalytics
- Easy data source integration
- Flexible reporting options
- User-friendly interface
Where TapAnalytics falls short
- Limited advanced analytics features
- May not suit all business sizes
- Requires internet connection
Common Features
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Dashboard
Unique Features
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Analytics
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Data Integration
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Reports
+ 1 more
Pricing
Free Trial available
TapAnalytics offers custom pricing plan
Funnel.io — 4.53★
Unleash the Power of Your Marketing Data.
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What is Funnel.io?
Funnel.io is a marketing analytics platform that helps marketers do their job better. It's the simplest way to track and analyze marketing campaigns and comes with built-in features such as 'autoresponders', 'lead scoring', and much more. Unlike other marketing analytics platforms, Funnel.io ...
Read moreWhat reviewers like about Funnel.io
- Simplifies campaign tracking
- User-friendly reporting dashboard
- Real-time data aggregation
Where Funnel.io falls short
- Limited integrations with some platforms
- Can be overwhelming for beginners
- Pricing may be high for startups
Common Features
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Dashboard
Unique Features
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Data Integration
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Analytics
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Reports
+ 1 more
Pricing
Free Trial available, Try Now
Funnel.io offers custom pricing plan
Datorama — 4.34★
Boost your marketing ROI and dominate the competition.
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What is Datorama?
Datorama is a marketing analytics software used by web and mobile marketers for optimizing their marketing efforts, from generating more traffic to increasing sales. It gives users all the tools they need to drive more traffic from organic search, social media, email marketing and many other ...
Read moreWhat reviewers like about Datorama
- Optimizes marketing efforts
- Comprehensive traffic analysis
- User-friendly interface
Where Datorama falls short
- Limited features for non-marketers
- May require training for full utilization
- Pricing can be high for small teams
Common Features
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Dashboard
Unique Features
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Data Integration
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Analytics
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Report Generation
+ 1 more
Pricing
Free Trial available
Datorama offers custom pricing plan
6sense — 4.34★
Uncover hidden opportunities with AI-powered insights.
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What is 6sense?
6sense utilizes advanced AI technology to supply companies with detailed insights and intent data. This allows them to prioritize actions and build more meaningful and lasting relations with their customers. The platform provides users with complete visibility into their sales and marketing ...
Read moreWhat reviewers like about 6sense
- Provides valuable insights into account-based marketing plays with layers of intent, targeting, and orchestration, contributing to better marketing efforts.
- Integrated with CRM and marketing platform, easing daily use and setting up of ABM plays and display advertising campaigns.
- Helps prioritize industries and accounts for targeted marketing, ensuring confident targeting and effective messaging.
Where 6sense falls short
- Complexity in system implementation and technical aspects may require support for new users.
- System can be slow and unintuitive initially, and reporting features could be improved to enhance user experience.
Common Features
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Dashboard
Unique Features
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Campaign Management
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Analytics
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Lead Scoring
+ 1 more
Pricing
6sense offers custom pricing plan
Adswerve — 2.38★
Elevate your digital marketing game.
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What is Adswerve?
Adswerve is a cloud-based marketing platform designed to empower digital marketers, data analysts, agencies and publishers alike with detailed insights and data-driven strategies. Its comprehensive set of tools aids users to plan, manage, execute, and optimise their marketing campaigns in ...
Read moreWhat reviewers like about Adswerve
- Comprehensive marketing insights
- Real-time campaign optimization
- User-friendly interface
Where Adswerve falls short
- May require training for new users
- Limited offline capabilities
- Not suitable for small businesses
Common Features
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Dashboard
Unique Features
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Analytics
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Data Integration
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Campaign Management
Pricing
Adswerve offers custom pricing plan
TrackMaven — 3.89★
Maximize ROI with TrackMaven's data-driven insights.
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What is TrackMaven?
TrackMaven is online marketing analytics software that allows user to easily collect data, monitor website's performance, and measure campaigns. It's quick to set up with zero coding required, tracks everything needed, has dozens of integrations, and costs less than a dinner for two. This ...
Read moreWhat reviewers like about TrackMaven
- Quick setup
- No coding required
- Comprehensive campaign tracking
Where TrackMaven falls short
- Limited advanced features
- May not scale well
- Basic analytics only
Common Features
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Dashboard
Unique Features
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Analytics
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Analytics (ROI Tracking)
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Competitor Analysis
+ 1 more
Pricing
TrackMaven offers custom pricing plan
The main Supermetrics competitors
There are 10 direct Supermetrics competitors in Marketing Analytics Software. The ones that come up most often are GAannotations, Trackier and Hawke AI. Each is compared against Supermetrics on rating, pricing and feature coverage below.
Sites and apps like Supermetrics
Searches for "sites like Supermetrics" and "apps like Supermetrics" land on the same set of options as "Supermetrics alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.
What makes each Supermetrics alternative worth considering
Automation tools
Watch for: Limited to marketing analytics
User-friendly interface
Watch for: Limited customization options
Streamlines reporting processes, saving time and providing a comprehensive view for better decision-making.
Watch for: Desire for more diverse data integrations and additional functionalities to cater to larger companies.
Automated data collection
Watch for: Can be overwhelming for beginners
Easy data source integration
Watch for: Limited advanced analytics features
Simplifies campaign tracking
Watch for: Limited integrations with some platforms
Optimizes marketing efforts
Watch for: Limited features for non-marketers
Provides valuable insights into account-based marketing plays with layers of intent, targeting, and orchestration, contributing to better marketing efforts.
Watch for: Complexity in system implementation and technical aspects may require support for new users.
Comprehensive marketing insights
Watch for: May require training for new users
Why teams look for a Supermetrics alternative
Here's what tends to push teams toward a Supermetrics alternative:
- Many reviewers find the pricing high, especially for sole traders or small users.
- Some report occasional bugs, instability or needing to reconnect data sources.
- A few note limits on the number of connections or datasources.
The buyer's checklist for a Supermetrics alternative
By the numbers, these 10 marketing analytics software alternatives shake out as follows: 6 offer a free tier; and Trackier is the highest rated at 5★ across 14 reviews.
How we sort these tools.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
