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8.6

SpotScore

AdRoll

Top 10 AdRoll Alternatives 2026

Empower your marketing with AdRoll's advanced automation.

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User Ratings

Trusted by 2M+ software buyers annually.

Main Features

  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns

Pricing

  • Free Trial available

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AdRoll is a Marketing Automation Software platform with a user rating of 4.5★ based on 211 reviews. Teams looking for alternatives typically need better pricing flexibility, easier deployment, or a closer feature fit for their specific use case. Below you'll find 10 vetted Marketing Automation Software alternatives ranked by user rating, with filters to narrow by pricing, platform, and features — so you can find the right fit for 2026.

AdRoll vs Top Alternatives at a Glance

Side-by-side comparison of pricing, user rating, and free trial availability to help you decide faster.

ToolBest ForPricingRatingFree Option
AdRoll CurrentMarketing Automation SoftwareFree plan available4.5 ★✓ Yes
OutgrowMarketing Automation SoftwareFree trial4.9 ★✓ Yes
ActiveCampaignMarketing Automation Software$154.7 ★✓ Yes
CleverTapMobile Analytics SoftwareFree trial4.7 ★✓ Yes
MoosendEmail Marketing SoftwareFree plan available4.3 ★✓ Yes
KlaviyoMarketing Automation SoftwareCustom pricing4.8 ★✗ No

Alternatives of AdRoll with

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AdRoll rating: 4.5 ★10 alternatives found

Showing 1-10 out of 10

Top rated

List of the Top AdRoll alternatives as of October 2026

Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, market segment, user ratings, and more.

9.0

SpotScore

Outgrow

Outgrow — 4.86★

RECOMMENDED

Boost sales and engage customers effortlessly.

Add to compare

⭐ Higher rated than AdRoll

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

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Common Features

  • Multivariate Testing

  • Analytics (ROI Tracking)

  • Campaign Segmentation

+ 5 more

Unique Features

  • Lead Scoring

  • Version Control

  • Approval Process Control

+ 8 more

Pricing

Free Trial available, Try Now

Outgrow offers custom pricing plan

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign — from $15 · 4.66★

RECOMMENDED

Streamline your marketing efforts and see results.

Add to compare

⭐ Higher rated than AdRoll

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

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Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 6 more

Unique Features

  • Landing Pages

  • Lead Scoring

  • Facebook Ads

+ 18 more

Pricing

Free Trial available

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.8

SpotScore

CleverTap - Mobile Analytics Software

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⭐ Higher rated than AdRoll

What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more

Common Features

  • Email Drip Campaigns

  • Multivariate Testing

Unique Features

  • Event Tracking

  • Push Notifications

  • Revenue Tracking

+ 5 more

Pricing

Free Trial available, Try Now

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend — Email Marketing Software · 4.3★

RECOMMENDED

Boost your business with Moosend's email marketing solution.

4.3

Add to compare

Free plan available

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

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Common Features

No common features

Unique Features

  • Contact Management

  • Auto-Responders

  • Click-through Tracking

+ 19 more

Pricing

Moosend offers custom pricing plan

9.5

SpotScore

Klaviyo - Marketing Automation Software

Klaviyo — 4.78★

Effortless automation for successful marketing.

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✦ Editor’s Pick⭐ Higher rated than AdRoll

What is Klaviyo?

Klaviyo is a powerful marketing automation platform that allows you to attract new customers, drive sales, and build your list. The simple, intuitive interface makes it easy to create targeted campaigns visitors will love, and once they join, automate your marketing so that you can focus on ...

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What reviewers like about Klaviyo

  • Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.
  • Onboarding is straightforward, including for businesses with limited tech resources.
  • Interface is accessible to non-technical users.

Where Klaviyo falls short

  • Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.
  • Occasionally high-pressure tactics from the sales team during sign-up phases, causing some discomfort.
  • Limited direct support post-onboarding by business development reps, leaving users reliant on other help channels.

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 5 more

Unique Features

  • Landing Pages

  • Lead Scoring

Pricing

Klaviyo offers custom pricing plan

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND — 4.52★

Empower Your Marketing, Boost Your Profits

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4.5

(75)

Add to compare

Free plan available

What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

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What reviewers like about ActiveDEMAND

  • All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.
  • Highly flexible, supporting advanced customization and complex workflows for varied marketing needs.
  • CRM integrations improve lead management and connect marketing to sales activities.

Where ActiveDEMAND falls short

  • Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.
  • User Interface (UI) feels outdated and could benefit from a modern redesign for improved usability.
  • Limited availability of pre-built templates for campaigns and webinars, requiring additional effort to set up workflows.

Common Features

  • Multivariate Testing

  • Analytics (ROI Tracking)

  • Campaign Segmentation

+ 5 more

Unique Features

  • Lead Scoring

  • Landing Pages

Pricing

Free Trial available, Try Now

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8.5

SpotScore

Fortifi - Marketing Automation Software

Fortifi — from $50 · 4.6★

Streamline your leads with Fortifi.

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4.6

(10)

Add to compare

⭐ Higher rated than AdRoll

What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

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What reviewers like about Fortifi

  • Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.
  • All-in-one platform that integrates billing, CRM, ticketing, live chat, email, and phone communication, reducing the need for multiple applications.
  • Simplifies customer data management by keeping everything organized in a single space, improving productivity and efficiency.

Where Fortifi falls short

  • Frequent updates can result in system breakdowns, impacting both clients and customers.
  • The application can occasionally experience slowness and crashes, particularly during data-intensive tasks.
  • Limited ease-of-use in specific areas such as the billing interface, which could use a more interactive redesign for non-technical users.

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 5 more

Unique Features

  • Landing Pages

  • Lead Scoring

Pricing

Free Trial available, Try Now

Starts from $50/Month

8.6

SpotScore

zigihub - Marketing Automation Software

zigihub — from $225 · 4.67★

Maximize your marketing potential with zigihub.

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4.7

(3)

Add to compare

⭐ Higher rated than AdRollFree plan available

What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

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What reviewers like about zigihub

  • Lead generation tools
  • Easy-to-use interface
  • Personalized marketing

Where zigihub falls short

  • Limited reporting features
  • Basic automation capabilities
  • Higher cost for advanced features

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 5 more

Unique Features

  • Landing Pages

  • Lead Scoring

Pricing

Free Trial available

Starts from $225/Month when Billed Yearly, also offers free forever plan

8.8

SpotScore

Freshmarketer - Marketing Automation Software

Freshmarketer — from $19 · 4.47★

Unleash your marketing potential with Freshmarketer.

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4.5

(20)

Add to compare

Free plan available

What is Freshmarketer?

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

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What reviewers like about Freshmarketer

  • Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.
  • User-friendly interface suitable for both beginners and seasoned marketers, for easy setup and quick campaign execution.
  • Strong analytics and reporting tools, providing actionable insights on site traffic, user behavior, and overall performance.

Where Freshmarketer falls short

  • Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.
  • Occasional bugs, particularly in A/B testing, hinder smooth functionality and require further refinement.
  • Price is steep for smaller businesses or startups, despite the value offered.

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 5 more

Unique Features

  • Landing Pages

  • Lead Scoring

Pricing

Free Trial available

Starts from $19/User/Month when Billed Yearly, also offers free forever plan

8.5

SpotScore

RD Station - Marketing Automation Software

RD Station — 4.44★

Power up your marketing efforts effortlessly.

Start Free Trial

4.4

(25)

Add to compare

What is RD Station?

RD Station is a marketing automation platform for marketing teams in Brazil and LATAM running lead generation, landing page, and email nurture programs. Its automation flows (fluxos) handle customer journey management across the full funnel and integrate with its built-in CRM for end-to-end ...

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What reviewers like about RD Station

  • Automates marketing tasks effectively, improving productivity and lead generation through features like email automation and lead scoring.
  • Interface is accessible for users with varying technical skills.
  • Provides actionable insights and analytics, enabling better marketing strategies and decision-making.

Where RD Station falls short

  • Some users find initial setup and learning curve challenging without prior experience or guidance.
  • Limited advanced features or flexibility compared to other high-tier competitors in the marketing software space.
  • Occasional complaints about insufficient marketplace options for more extensive customizations or addons.

Common Features

  • Website Visitor Tracking

  • Lead Nurturing

  • Lead Management

+ 5 more

Unique Features

  • Landing Pages

  • Lead Scoring

Pricing

Free Trial available, Try Now

How AdRoll competitors stack up

There are 10 direct AdRoll competitors in Marketing Automation Software. The ones that come up most often are Outgrow, ActiveCampaign and CleverTap. Each is compared against AdRoll on rating, pricing and feature coverage below.

What else works like AdRoll?

Searches for "sites like AdRoll" and "apps like AdRoll" land on the same set of options as "AdRoll alternatives" — the 10 options below cover both, whether you want a like-for-like replacement or something lighter.

What each AdRoll alternative brings

Klaviyo9.5Best for teams of all sizes

Exceptional customer support, consistently praised for responsiveness, patience, and thorough guidance, even for complex issues.

Watch for: Initial learning curve for users transitioning from previous email marketing platforms due to feature richness and platform differences.

ActiveDEMAND8.9Best for teams of all sizes

All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.

Watch for: Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.

Fortifi8.5Best for teams of all sizes

Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.

Watch for: Frequent updates can result in system breakdowns, impacting both clients and customers.

zigihub8.6Best for teams of all sizes

Lead generation tools

Watch for: Limited reporting features

Freshmarketer8.8Best for teams of all sizes

Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.

Watch for: Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.

RD Station8.5Best for teams of all sizes

Automates marketing tasks effectively, improving productivity and lead generation through features like email automation and lead scoring.

Watch for: Some users find initial setup and learning curve challenging without prior experience or guidance.

Why teams look for a AdRoll alternative

The reasons to look beyond AdRoll are usually practical ones like these:

  • Occasional technical issues reported, though often resolved with support, can disrupt workflow.
  • Some users express concerns about the lack of advanced or customizable options compared to other marketing platforms.
  • Initial onboarding for complex features may pose challenges for less experienced users without adequate guidance.
  • Limited automation for certain manual campaign processes, which could be improved for efficiency.

What matters most in a AdRoll alternative

How the 10 marketing automation software alternatives compare, plainly: 9 offer a free tier; and Outgrow is the highest rated at 4.86★ across 378 reviews.

The ranking explained.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].