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12 AdRoll Alternatives Ranked by Real Users, Free Picks Included (2026)

Explore 12 alternatives to AdRoll, vetted by our editors with real user reviews, pricing, and feature comparisons.

The best free AdRoll alternatives at a glance

Quick answer

In short, the best free alternatives to AdRoll are ActiveDEMAND, Freshmarketer and zigihub. ActiveDEMAND is first with a SpotScore of 8.9 and 4.52★ from users. All 12 are compared on score, rating, and pricing below.

Maybe AdRoll costs too much, misses a feature you need, or just feels clunky. Whatever the reason, these 12 marketing automation software free alternatives are the picks worth a closer look. We order them by SpotScore, a mix of verified user satisfaction and market presence, plus ratings and pricing. Use the table to compare at a glance, then dig into each below.

ProductSpotScoreRatingPricingBest for
ActiveDEMANDEmpower Your Marketing, Boost Your Profits8.9★★★★★ 4.52(75)FreeFree Trial · Freemium · Subscriptionteams of all sizes
FreshmarketerUnleash your marketing potential with Freshmarketer.8.8★★★★☆ 4.47(20)Freefrom $19 /User/Monthteams of all sizes
zigihubMaximize your marketing potential with zigihub.8.6★★★★★ 4.67(3)Freefrom $225/moteams of all sizes
FortifiStreamline your leads with Fortifi.8.5★★★★★ 4.6(10)Freefrom $50/moteams of all sizes
RD StationPower up your marketing efforts effortlessly.8.5★★★★☆ 4.44(25)FreeFree Trial · Subscriptionteams of all sizes
OutgrowBoost sales and engage customers effortlessly.9★★★★★ 4.86(378)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
ActiveCampaignStreamline your marketing efforts and see results.9.8★★★★★ 4.66(1887)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
CleverTapTurn data into dollars with CleverTap.9.8★★★★★ 4.74(296)FreeFree Trial · Subscription · Quotation Basedteams of all sizes
MoosendBoost your business with Moosend's email marketing solution.8.8★★★★☆ 4.3FreeFreemium · Subscription · Quotation Basedteams of all sizes
Google Tag ManagerStreamline your web tagging process with ease.9.8★★★★☆ 4.37(66)FreeFreemium · Quotation Basedteams of all sizes
KajabiStreamline your online business and maximize profits.9.6★★★★★ 4.72(1321)FreeFree Trial · Subscriptionsmall & mid-size businesses
MarketoStreamline your marketing, boost your results.9.5★★★★☆ 4.16(2430)FreeFree Trial · Quotation Basedteams of all sizes

8.9

SpotScore

ActiveDEMAND

ActiveDEMAND

Empower Your Marketing, Boost Your Profits

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is ActiveDEMAND?

ActiveDEMAND is a marketing automation platform for digital agencies and SMB marketing teams that need email campaigns, call tracking, landing pages, and lead attribution managed from a single system. It automates multi-channel workflows and connects to CRMs, allowing agencies to track which ...

Read more about ActiveDEMAND
Free TrialTry Free →

8.8

SpotScore

Freshmarketer - Marketing Automation Software

Freshmarketer

Unleash your marketing potential with Freshmarketer.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Freshmarketer?

Freshmarketer, with the tagline "Drive Appropriate Business Leads", is a powerful and compact marketing software created to meet the constantly evolving needs of businesses. It helps brands deliver the right message at the right time, leading to increased lead conversion and better ROI. With ...

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Free Trial

8.6

SpotScore

zigihub - Marketing Automation Software

zigihub

Maximize your marketing potential with zigihub.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is zigihub?

zigihub is a cloud-based marketing automation platform, designed to help businesses generate more leads, close more deals faster, and increase revenue at their company. It is an easy-to-use marketing automation software that lets you create and send highly personalized news, announcements, ...

Read more about zigihub
Free Trial·

zigihub offers custom pricing plan

8.5

SpotScore

Fortifi - Marketing Automation Software

Fortifi

Streamline your leads with Fortifi.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Fortifi?

Fortifi's cloud-based lead management software automatically captures leads from a variety of sources like websites, email, social sites and events. It also provides insights into your entire marketing campaign by managing your marketing automation program, website, customer relationship ...

Read more about Fortifi
Free TrialTry Free →·

Fortifi offers custom pricing plan

8.5

SpotScore

RD Station - Marketing Automation Software

RD Station

Power up your marketing efforts effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is RD Station?

RD Station is a marketing automation platform for marketing teams in Brazil and LATAM running lead generation, landing page, and email nurture programs. Its automation flows (fluxos) handle customer journey management across the full funnel and integrate with its built-in CRM for end-to-end ...

Read more about RD Station
Free TrialTry Free →

9.0

SpotScore

Outgrow

Outgrow

RECOMMENDED

Boost sales and engage customers effortlessly.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is Outgrow?

Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful marketing automation solution designed specifically for high-growth ...

Read more about Outgrow
Free TrialTry Free →·

Outgrow offers custom pricing plan

Spotsaas Ads

Want your product up here? Put it in front of buyers the moment they're comparing your category.

Reach in-market buyersRank above rivals2M+ buyers a year

9.8

SpotScore

ActiveCampaign - Marketing Automation Software

ActiveCampaign

RECOMMENDED

Streamline your marketing efforts and see results.

Best for: SMB teams · Mid-market · Enterprise

Add to compare

What is ActiveCampaign?

ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that turns warm prospects into paying customers. It is the complete marketing ...

Read more about ActiveCampaign
Free TrialTry Free →·

Starts from $15/Month when billed annually, ~1,000 contacts ($19/mo billed monthly)

9.8

SpotScore

CleverTap - Mobile Analytics Software

CleverTap

RECOMMENDED

Turn data into dollars with CleverTap.

Best for: SMB teams · Mid-market · Enterprise

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What is CleverTap?

CleverTap is an easy to use, affordable suite of mobile analytics tools that measure user activity on Android or iOS device based on app usage (mobile app), website visits (web app) and in-app events. CleverTap allows user to view over 15 different reports including session details, retention ...

Read more about CleverTap
Free TrialTry Free →·

CleverTap offers custom pricing plan

8.8

SpotScore

Moosend

Moosend

RECOMMENDED

Boost your business with Moosend's email marketing solution.

Best for: SMB teams · Mid-market · Enterprise

4.3

Add to compare

What is Moosend?

Moosend is a powerful Email Marketing Software for small businesses that's easy to use and affordable, with a robust feature set. With its user-friendly interface and newbie-friendly training, Moosend makes it easy to create and send professional email campaigns so you can reach out to new ...

Read more about Moosend

Moosend offers custom pricing plan

9.8

SpotScore

Google Tag Manager - Tag Management Software

Google Tag Manager

Streamline your web tagging process with ease.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

Add to compare

What is Google Tag Manager?

Google Tag Manager is a freemium web application offered by Google to manage website tags and scripts. Google Tag Manager is not just for developers, but for anyone with a website or digital marketing strategy. It allows website owners to easily manage the tags that are used on their website, ...

Read more about Google Tag Manager

Google Tag Manager offers custom pricing plan

9.6

SpotScore

Kajabi - Content Management Software

Kajabi

Streamline your online business and maximize profits.

Best for: SMB teams · Mid-market

Start Free Trial

Add to compare

What is Kajabi?

Kajabi is a powerful content management system that supports businesses in their goals to profit from the Internet. It offers everything needed to manage business, customers and their sales funnel, and online content including guidebooks, ebooks, memberships and more. Content and services that ...

Read more about Kajabi
Free TrialTry Free →·

Starts from $119/Month when Billed Yearly

9.5

SpotScore

Marketo

Marketo

Streamline your marketing, boost your results.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is Marketo?

Adobe Marketo Engage is a marketing automation platform used by B2B enterprise marketing and demand generation teams at mid-market and large companies. It automates email campaigns, lead nurturing, and lead scoring across channels, and integrates with Salesforce and other CRMs to route ...

Read more about Marketo
Free TrialTry Free →·

Marketo offers custom pricing plan

How AdRoll competitors stack up

There are 12 direct AdRoll competitors in Marketing Automation Software. The ones that come up most often are ActiveDEMAND, Freshmarketer and zigihub. Each is compared against AdRoll on rating, pricing and feature coverage below.

What else works like AdRoll?

Searches for "sites like AdRoll" and "apps like AdRoll" land on the same set of options as "AdRoll alternatives" — the 12 options below cover both, whether you want a like-for-like replacement or something lighter.

What each AdRoll alternative brings

ActiveDEMAND8.9Best for teams of all sizes

All-in-one marketing platform covering email marketing, call tracking, landing pages, and social media management.

Watch for: Steep learning curve due to the software's advanced features, making it initially overwhelming for new users.

Freshmarketer8.8Best for teams of all sizes

Combines multiple marketing tools (A/B testing, email marketing, analytics, journey mapping) into one platform, offering convenience and efficiency.

Watch for: Some features are complex, which may overwhelm or confuse less technical users or first-time marketers.

zigihub8.6Best for teams of all sizes

Lead generation tools

Watch for: Limited reporting features

Fortifi8.5Best for teams of all sizes

Configurable and user-friendly interface that allows easy setup of SLAs, making it suitable for both technical and non-technical users.

Watch for: Frequent updates can result in system breakdowns, impacting both clients and customers.

RD Station8.5Best for teams of all sizes

Automates marketing tasks effectively, improving productivity and lead generation through features like email automation and lead scoring.

Watch for: Some users find initial setup and learning curve challenging without prior experience or guidance.

Outgrow9Best for teams of all sizes

Quiz and calculator creation is straightforward, even for non-technical users.

Watch for: Some users found the trial's feature access misleading, requiring higher-tier plans for desired functionality post-trial.

ActiveCampaign9.8Best for teams of all sizes

Customer support is responsive, knowledgeable, and often goes beyond standard troubleshooting.

Watch for: New users face a learning curve that requires time to understand the platform's full feature set.

CleverTap9.8Best for teams of all sizes

Campaign setup is straightforward, with clear analytics and reports.

Watch for: Limited marketplace for additional apps and connectors, restricting advanced functionality.

Moosend8.8Best for teams of all sizes

Affordable pricing

Watch for: Limited advanced features

Google Tag Manager9.8Best for teams of all sizes

Easy to manage website tags and script data in one central location.

Watch for: Newcomers may find initial complexity in understanding tags, triggers, variables, and data layers without sufficient support.

Kajabi9.6Best for small & mid-size businesses

All-in-one platform for online training, websites, mailing lists, funnels, challenges, and coaching tools.

Watch for: Limited selection in the Marketplace for additional apps and connectors, restricting advanced functionalities.

Marketo9.5Best for teams of all sizes

Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

Watch for: Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

Why teams look for a AdRoll alternative

The reasons to look beyond AdRoll are usually practical ones like these:

  • Occasional technical issues reported, though often resolved with support, can disrupt workflow.
  • Some users express concerns about the lack of advanced or customizable options compared to other marketing platforms.
  • Initial onboarding for complex features may pose challenges for less experienced users without adequate guidance.
  • Limited automation for certain manual campaign processes, which could be improved for efficiency.

What matters most in a AdRoll alternative

How the 12 marketing automation software free alternatives compare, plainly: 12 offer a free tier; paid plans run $19–$225, with Freshmarketer the cheapest entry point; and Outgrow is the highest rated at 4.86★ across 378 reviews.

The ranking explained.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to AdRoll are Outgrow (4.9★), CleverTap (4.7★), Kajabi (4.7★). Compare all 12 alternatives side-by-side above.

When evaluating alternatives to AdRoll, prioritize: Multivariate Testing, Analytics (ROI Tracking), Campaign Segmentation, Channel Management, Email Drip Campaigns, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply AdRoll is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend narrowing to 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the AdRoll alternative that fits

  • On a budget / just exploring: start with a free tier — ActiveDEMAND, Freshmarketer and zigihub let you evaluate without paying upfront.
  • If real-user ratings matter most: Outgrow has the strongest star rating (4.86★) among the options with verified reviews.
  • Want the safest pick: ActiveDEMAND has the highest Spotsaas Score (8.9) in this list — a strong default if you're unsure.

Transitioning away from AdRoll

Before replacing AdRoll, do a quick dry run. Export your data, make sure it imports into the new tool, and confirm the features you rely on are there. Pilot the switch with a free tier or trial, and keep AdRoll alive until the migration finishes cleanly.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].