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Best Free WebTrackFlow Alternatives — 8 Tools Compared in 2026

Explore 8 alternatives to WebTrackFlow — vetted by our editors with real user reviews, pricing, and feature comparisons.

The best free WebTrackFlow alternatives at a glance

Quick answer

In short, the best free alternatives to WebTrackFlow are Smartlook, FullStory and Plerdy. Smartlook is first with a SpotScore of 9.8 and 4.5★ from users. All 8 are compared on score, rating, and pricing below.

If the value just isn't there with WebTrackFlow anymore, these 8 heat map software free alternatives are worth weighing. We rank by SpotScore (real-user satisfaction and market presence), star ratings, and pricing model, and our editors vet each pick. Scan the table for a quick view, then read the sections below for the why.

ProductSpotScoreRatingPricingBest for
SmartlookUncover customer insights to maximize your potential.9.8★★★★★ 4.5(280)Freefrom $39/moteams of all sizes
FullStoryTrack every move, understand your users.9.6★★★★☆ 4.4(276)FreeFree Trial · Freemium · Quotation Basedteams of all sizes
PlerdyTrack, Analyze, Optimize your mobile app's performance.9.3★★★★★ 4.6(164)Freefrom $23/mosmall & mid-size businesses
Lucky OrangeTrack user behavior for better insights.8.8★★★★☆ 4.3(107)Freefrom $9/moteams of all sizes
VWO InsightsUncover user behavior, optimize your strategy with VWO Insights.8.6Not yet ratedFreefrom $169/moteams of all sizes
LiveSessionImprove your game with real-time data.8.3★★★★★ 4.6(27)Freefrom $55.63/mosmall & mid-size businesses
Cux.ioUncover user behaviors to optimize your site.8.2★★★★★ 4.8(48)Freefrom $112.02/mosmall & mid-size businesses
TruConversionOptimize conversions with TruConversion.7.7Not yet ratedFreefrom $41/moteams of all sizes

9.8

SpotScore

Smartlook - Heat Map Software

Smartlook

Uncover customer insights to maximize your potential.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.5

280 verified reviews

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What is Smartlook?

Smartlook is a session recording and behavioral analytics platform used by product and UX teams at web and mobile app companies who need to understand user behavior beyond pageview counts. It records user sessions, tracks custom events, and segments recordings by user attributes so teams can ...

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Free TrialTry Free →·

Smartlook offers custom pricing plan

9.6

SpotScore

FullStory - Heat Map Software

FullStory

Track every move, understand your users.

Best for: SMB teams · Mid-market · Enterprise

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4.4

276 verified reviews

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What is FullStory?

The FullStory Chrome Extension lets you see every click, scroll, and keystroke your visitors make on your site, allowing you to review every step of their journey. You'll find insights about what they do on each page where FullStory is installed, so you can review exactly why a customer may ...

Read more about FullStory
Free TrialTry Free →·

FullStory offers custom pricing plan

9.3

SpotScore

Plerdy - Heat Map Software

Plerdy

Track, Analyze, Optimize your mobile app's performance.

Best for: SMB teams · Mid-market

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4.6

164 verified reviews

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What is Plerdy?

Plerdy has a universal mobile SDK that syncs with its Heat Map—a social media navigation and tracking platform for mobile apps. The Heat Map records where people click, which parts of the app they use, and how long they stay at each page. Users can see all of this data in the interface, along ...

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Free TrialTry Free →·

Plerdy offers custom pricing plan

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8.8

SpotScore

Lucky Orange - Heat Map Software

Lucky Orange

Track user behavior for better insights.

Best for: SMB teams · Mid-market · Enterprise

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4.3

107 verified reviews

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What is Lucky Orange?

Lucky Orange is a website heatmap and session recording tool used by UX researchers, conversion rate optimizers, and marketing teams who need to understand how visitors navigate and interact with their site. It captures click heatmaps, scroll depth maps, and individual session recordings so ...

Read more about Lucky Orange
Free TrialTry Free →·

Lucky Orange offers custom pricing plan

8.6

SpotScore

VWO Insights - Heat Map Software

VWO Insights

RECOMMENDED

Uncover user behavior, optimize your strategy with VWO Insights.

Best for: SMB teams · Mid-market · Enterprise

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What is VWO Insights?

The VWO Heat Map for mobile app enhances user experience by providing visual capture of the interest on any piece of content at a given time.   With easy access to insights, marketers can now get to know more about their audience and know how to better communicate on how they can meet their ...

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Free TrialTry Free →

8.3

SpotScore

LiveSession - Heat Map Software

LiveSession

Improve your game with real-time data.

Best for: SMB teams · Mid-market

Start Free Trial

4.6

27 verified reviews

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What is LiveSession?

The LiveSession™ software allows players to track, analyze and improve their game from a smartphone or tablet. With this technology, players can provide real-time data that is displayed on the screen of the Analytics Stick while they're playing on the field. We offer different levels of ...

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Free TrialTry Free →

8.2

SpotScore

Cux.io - Heat Map Software

Cux.io

Uncover user behaviors to optimize your site.

Best for: SMB teams · Mid-market

Start Free Trial

4.8

48 verified reviews

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What is Cux.io?

Cux.io is an intuitive software that provides heat map analytics, easy to use reports and user interface. Cux.io's built in reporting tool allows for good-to-great analysis of your website's performance and provides insights into how a visitor uses a website, where they click on a page, where ...

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Free TrialTry Free →

7.7

SpotScore

TruConversion - Heat Map Software

TruConversion

Optimize conversions with TruConversion.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

Add to compare

What is TruConversion?

TruConversion is an all-in-one analytics tool designed to give you the insight you need to optimize conversions on your website and mobile apps. With its insightful Funnel tracking feature you can quickly detect what's working and what's not, plus you can easily fix bottlenecks with our unique ...

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Free TrialTry Free →

What each WebTrackFlow alternative brings

Smartlook9.8Best for teams of all sizes

Easy to install and configure, providing quick setup and usability for users.

Watch for: Lack of advanced features usage by all users may lead to underutilization of certain functionalities.

FullStory9.6Best for teams of all sizes

Provides detailed analytics and metrics for understanding user behavior effectively.

Watch for: May require some time to explore the full range of features, which can be overwhelming for new users without adequate support.

Plerdy9.3Best for small & mid-size businesses

Features for website optimization and conversion growth, including heatmaps and SEO tools.

Watch for: Initially complicated due to extensive features, might require time to learn and understand fully.

Lucky Orange8.8Best for teams of all sizes

Provides valuable insights through heatmaps, user engagement visualizations, and real-time tracking.

Watch for: Limited Marketplace options for additional apps and integrations.

VWO Insights8.6Best for teams of all sizes

Efficient data gathering through surveys, session recordings, heatmaps, and funnels, aiding in building better products.

Watch for: Interface complexity can be overwhelming, especially for new users without proper guidance.

LiveSession8.3Best for small & mid-size businesses

Effective and easy to use, with smooth functioning and user-friendly interface.

Watch for: Lack of heatmaps and limited customizations may hinder advanced analysis and features.

Cux.io8.2Best for small & mid-size businesses

Provides intuitive interface and well-presented data, enabling customization of goals for focused insights.

Watch for: Lack of mobile app support might limit the tool's usability on mobile platforms.

TruConversion7.7Best for teams of all sizes

Interface has clear navigation and funnel tracking tools.

Watch for: Newcomers may find the feature set complex without adequate onboarding support.

What matters most in a WebTrackFlow alternative

Comparing pricing, ratings, and strengths across the 8 free alternatives: 8 offer a free tier; paid plans run $9–$169, with Lucky Orange the cheapest entry point; and Cux.io is the highest rated at 4.8★ across 48 reviews.

The ranking explained.

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

The top-rated alternatives to WebTrackFlow are Cux.io (4.8★), Plerdy (4.6★), LiveSession (4.6★). Compare all 8 alternatives side-by-side above.

When evaluating alternatives to WebTrackFlow, prioritize: Optimization Tool, Chat Integration, Team Sharing, Session Recording, transparent pricing, free trial availability, and integrations with your existing tools. Use the filters above to compare by feature, budget, and team size.

Migration difficulty depends on how deeply WebTrackFlow is integrated into your workflows. Most alternatives offer data export/import tools and dedicated onboarding support. We recommend shortlisting 2–3 options, running a free trial, and checking each vendor's migration guides before committing.

Choosing the WebTrackFlow alternative that fits

  • On a budget / just exploring: start with a free tier — Smartlook, FullStory and Plerdy let you evaluate without paying upfront.
  • If real-user ratings matter most: Cux.io has the strongest star rating (4.8★) among the options with verified reviews.
  • Want the safest pick: Smartlook has the highest Spotsaas Score (9.8) in this list — a strong default if you're unsure.

Transitioning away from WebTrackFlow

Before replacing WebTrackFlow, do a quick dry run. Export your data, make sure it imports into the new tool, and confirm the features you rely on are there. Pilot the switch with a free tier or trial, and keep WebTrackFlow alive until the migration finishes cleanly.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].