Gamification
Gamification is the technique of introducing game aspects into non-game environments to boost engagement, such as a website, online community, learning management system, or a company's intranet. Gamification encourages customers, employees, and collaborators to cooperate, share, and communicate by involving them in the process. Gamification as a marketing technique can be used as an extension to current marketing strategies like loyalty programs, contests and coupon promotions by adding elements of game mechanics. Gamification uses concepts from game design, where people’s behaviors change when they engage with digital content in a game-like environment.
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Rajat Gupta is the founder of Spotsaas, where he reviews and compares software tools that help businesses work smarter. Over the past two years, he has analyzed thousands of products across CRM, HR, AI, and finance — combining real-world research with a strong foundation in commerce and the CFA program. He's especially curious about AI, automation, and the future of work tech. Outside of SpotSaaS, you'll find him on a badminton court or tracking the stock market.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
