What is Gamification?
What does 'Gamification' mean?
Gamification is the technique of introducing game aspects into non-game environments to boost engagement, such as a website, online community, learning management system, or a company's intranet. Gamification encourages customers, employees, and collaborators to cooperate, share, and communicate by involving them in the process. Gamification as a marketing technique can be used as an extension to current marketing strategies like loyalty programs, contests and coupon promotions by adding elements of game mechanics. Gamification uses concepts from game design, where people’s behaviors change when they engage with digital content in a game-like environment.
List of software with Gamification functionality
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].