Which is better, SurveySparrow or SmileBack?

SmileBack edges out SurveySparrow based on user ratings across 86 reviews. That said, the best pick depends on your workflow — SurveySparrow may be a stronger fit for specific team sizes or use cases. Review the full comparison to decide.

What are the main differences between SurveySparrow and SmileBack?

Key differences between SurveySparrow and SmileBack include pricing (SurveySparrow starts at $19 vs SmileBack at $83); target audience (SurveySparrow targets Freelancers / Consultants while SmileBack serves Large Enterprises). Use the Spotsaas comparison table to evaluate each dimension before deciding.

Do both SurveySparrow and SmileBack offer a Free trial?

Yes, both SurveySparrow and SmileBack offer a Free Trial.

Who are the typical users of SurveySparrow?

SurveySparrow is designed for Freelancers / Consultants, Large Enterprises, Medium Business, Small Business.

Who are the typical users of SmileBack?

SmileBack is designed for Large Enterprises, Medium Business, Small Business.

What is the starting price of SurveySparrow and SmileBack?

Pricing for SurveySparrow starts at $19/Month, whereas SmileBack starts at $83/Month.

What are the best alternatives to SurveySparrow?

Some top alternatives to SurveySparrow include SurveyMonkey, QuestionPro, SurveyNuts, QuestionScout, Qualtrics Core XM.

What are the best alternatives to SmileBack?

Some top alternatives to SmileBack include Zonka Feedback, Customer.guru, FeedbackLink, Promoter Ninja, GrowthScore.

SurveySparrow vs SmileBack vs Zonka Feedback Comparison

Last updated: May 22, 2026

SurveySparrow

4.5(2,274 reviews)

Starting at $19 /Month

Free Trial
Freelancers / Consultants
Large Enterprises

SurveySparrow is a simple-to-use Survey/User Feedback Software created to assist companies in gathering real time feedback. This software works on all popular Windows platforms. This is a great application for developers…

View Pricing Read Reviews

SmileBack

4.6(86 reviews)

Starting at $83 /Month

Free Trial
Large Enterprises
Medium Business

SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with advanced analytics and interactive…

View Pricing Read Reviews

Zonka Feedback

4.7(130 reviews)

Starting at $24 /Month

Free Trial
Large Enterprises
Medium Business

NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where customers can freely talk about bran…

View Pricing Read Reviews

SmileBack leads on user satisfaction with a 4.6-star rating across 86 reviews.

SurveySparrow vs SmileBack vs Zonka Feedback — at a glance

Feature	SurveySparrow	SmileBack	Zonka Feedback
Rating	4.5 / 5	4.6 / 5	4.7 / 5
Reviews	2,274	86	130
Starting price	$19 /Month	$83 /Month	$24 /Month
Free trial	Yes	Yes	Yes
Free version	No	No	No
Best for	Freelancers / Consultants, Large Enterprises, Medium Business	Large Enterprises, Medium Business, Small Business	Large Enterprises, Medium Business, Small Business
Category	Survey/ User Feedback Software	NPS Software	NPS Software
Platforms	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS	SaaS/Web/Cloud	SaaS/Web/Cloud, Mobile - Android, Mobile - iOS
API	Available	—	Available
Support modes	24/7 (Live rep), Online	Online	Business Hours, Online
Certifications	SOC 2, GDPR	GDPR	GDPR
Data residency	Global	US	Global

Key differences between SurveySparrow and SmileBack

Pricing: SurveySparrow starts at $19 /Month, while SmileBack starts at $83 /Month.
Target audience: SurveySparrow is built for Freelancers / Consultants and Large Enterprises, while SmileBack targets Large Enterprises and Medium Business.
User satisfaction: SmileBack scores higher with a 4.6-star average.
Deployment: SurveySparrow supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SmileBack supports SaaS/Web/Cloud.

Compare SurveySparrow vs SmileBack vs Zonka Feedback — and walk away knowing which one fits.

Which tool fits your team best

Which is actually cheaper for your team size

Where each product wins, per real buyers

Most Survey/ User Feedback Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Biggest differences

Features

Pricing

Buying details

Security

Buyer feedback

Integrations

Product tour

Other options

	SurveySparrow Talk to an expert Talk to an expert	SmileBack (40) Talk to an expert Talk to an expert

Biggest differences

Affiliate Disclosure

Start here before you go deeper into features.

SurveySparrow

Best for easy, real-time feedback surveys embedded in websites and Windows apps.

Choose if

You need simple, quick survey creation with low setup complexity.
Your team includes product managers, customer experience, or marketing professionals.
You want surveys that run seamlessly inside public websites or Windows applications.

Consider alternatives if

You require highly customized, enterprise-grade survey workflows and advanced analytics.
Your team needs offline survey capabilities or transparent, detailed pricing information.

SmileBack

Best for simple, real-time customer satisfaction feedback in small to medium businesses.

Choose if

You need an easy-to-use platform that boosts customer response rates with clickable face feedback.
You want quick setup and intuitive dashboards for immediate insights without complex configuration.
Your focus is on customer support or service teams collecting ticket feedback and monitoring satisfaction.

Consider alternatives if

Your organization requires advanced survey customization beyond basic feedback options.
You need extensive integrations with other enterprise software tools for complex workflows.

Zonka Feedback

Best for customizable, easy-to-use NPS surveys with strong offline capabilities.

Choose if

You need flexible survey building with templates and advanced logic.
Your team requires robust offline survey tools for data collection.
You want strong API integration to customize data workflows.

Consider alternatives if

You require advanced AI-driven analytics for deep survey insights.
You need comprehensive export options, especially full feedback PDFs.

SurveySparrow: Best for easy, real-time feedback surveys embedded in websites and Windows apps. SmileBack: Best for simple, real-time customer satisfaction feedback in small to medium businesses.

Description	SurveySparrow is a simple-to-use Survey/User Feedback Software created to assist companies in gathering real time feedback. This software works on all popular Windows platforms. This is a ... Read More about SurveySparrow	SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with ... Read More about SmileBack	NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where ... Read More about Zonka Feedback
Entry Level Pricing	Starts from $19	Starts from $83 , Billed Yearly	Starts from $24 , Billed Yearly
Free Trial Availability	Get Free Trial	Get Free Trial	Get Free Trial
Spotsaas Score What's this? ↗	9.4/10	8.9/10	9.8/10
User Ratings Based on verified Spotsaas reviews	4.5 (2274)	4.6 (86)	4.7 (130)
Best Company Size	Small BusinessMedium Business	Small BusinessMedium Business	Small BusinessMedium Business
	Get pricing help	Get pricing help	Visit website

Software Demo

Demo

Need a second opinion?

Get shortlist help from a software advisor

Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do SurveySparrow, SmileBack and Zonka Feedback Compare on Features?

Total Features	28 Features	16 Features	28 Features
Unique Features	No unique features	No unique features	No unique features
	Get Quote	Get Quote	Visit website

Compare SurveySparrow, SmileBack and Zonka Feedback on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option
Starting From	$19	$83 , Billed Yearly	$24 , Billed Yearly
Pricing Plans	Not Available	Starter Get Started 1-5 agents One-Click Surveys Customer Satisfaction (CSAT) Show more + Growth Get Started 6-10 agents One-Click Surveys Customer Satisfaction (CSAT) Show more + Pro Get Started 11-15 agents One-Click Surveys Customer Satisfaction (CSAT) Show more + Browse all pricing plans	Essential Get Started Offline and Kiosk Survey : 1 Device Licenses Add Devices : 0 (based upon the devices, the pricing varies) Add Devices : 0 (based upon the devices, the pricing varies) 1,000 Online Responses Show more + Professional Get Started Offline and Kiosk Survey : 4 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies) Add Devices : 0 (based upon the devices, the pricing varies) Unlimited Online Responses Show more + Growth Get Started Offline and Kiosk Survey : 10 Devices Licenses Add Devices : 0 (based upon the devices, the pricing varies) Add Devices : 0 (based upon the devices, the pricing varies) Unlimited Online Responses Show more + Browse all pricing plans
Pricing Page
	View detailed pricing	View detailed pricing	View detailed pricing

Other Details

Organization Types supported	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals	Large Enterprises Medium Business Small Business Freelancers Individuals
Platforms Supported	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	Browser Based (Cloud) Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Not Available	Available
	Get help choosing	Get help choosing	Visit Website

Security & Compliance

Certifications, data handling, and security controls for IT and compliance evaluators.

SOC 2	✓ Yes	—
HIPAA	✗ No	✗ No
GDPR	✓ Yes	✓ Yes
ISO 27001	✗ No	—
Single Sign-On (SSO)	✓ Yes	—
Multi-Factor Auth (MFA)	✓ Yes	—
Data Encryption	✓ Yes	—
Data Residency	🌐 Global	🇺🇸 US

SurveySparrow vs SmileBack User Reviews & Rating Comparison

User Ratings	4.5 (based on 2274 reviews)	4.6 (based on 86 reviews)	4.7 (based on 130 reviews)
Rating Distribution	0 0 0 0 0	40 0 0 0 0	47 1 0 0 0
Spotsaas Editor’s POV generated by AI	Buyer sentiment Overall positive sentiment highlighting ease of use and real-time feedback capabilities with some concerns about advanced features and pricing transparency. What buyers like Ease of use Real-time feedback Integration with Windows applications Common complaints Limited advanced customization Pricing transparency	Buyer sentiment Users highly appreciate SmileBack’s ease of use and effective real-time feedback collection, though some desire more advanced customization and integrations. What buyers like Ease of use Real-time feedback Customer support Common complaints Limited customization Integration limitations	Buyer sentiment Users generally praise Zonka Feedback for its ease of use, customization, and strong offline survey capabilities, though some desire more advanced analytics and export features. What buyers like Ease of use Customizable surveys Offline survey tools Common complaints Lack of advanced analytics Limited feedback export options
Pros and Cons	Easy to create and embed surveys in websites and Windows applications Real-time feedback collection Cross-platform compatibility with popular Windows platforms Limited information on advanced customization options Potential lack of enterprise-grade features	Easy to use for both customers and internal users, boosting response rates Real-time feedback is accessible and shareable, aiding service improvement Simple setup and intuitive dashboard design for quick integration Limited advanced customization options Limited integration options with other software tools	Easy to use and clean interface suitable for enterprise products Powerful survey-building features including templates and survey logic Robust API and excellent offline survey tools Lack of application intelligence behind surveys Limitations in downloading all feedback comments in PDF format
Positive Reviews	No reviews available for the product	No reviews available for the product	No reviews available for the product
	Read reviews	Read reviews	Read reviews

List of Customers

Customers	Mphasis Deloitte Digital Godrej	No Customers information available.	Leroy Merlin SAP BCG

Media and Screenshots

Screenshots	8 Screenshots	No screenshots available.
Videos	6 Videos	3 Videos

Alternatives

Alternatives	SurveyMonkey 4.1 QuestionPro 4.3 SurveyNuts 4.1	Zonka Feedback 4.7 Customer.guru 4.4 FeedbackLink 4.1	Startquestion 4.8 FeedbackLink 4.1 Promoter Ninja 5

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Frequently asked questions

Which is better, SurveySparrow or SmileBack?: SmileBack edges out the other on user ratings (4.6 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
Do SurveySparrow and SmileBack offer a free trial?: Yes, both SurveySparrow and SmileBack offer a free trial.
What is the starting price of SurveySparrow vs SmileBack?: SurveySparrow starts at $19 /Month. SmileBack starts at $83 /Month.
What are the top alternatives to SurveySparrow?: Top alternatives to SurveySparrow include SurveyMonkey, QuestionPro, SurveyNuts, QuestionScout, Qualtrics Core XM.
What are the top alternatives to SmileBack?: Top alternatives to SmileBack include Zonka Feedback, Customer.guru, FeedbackLink, Promoter Ninja, GrowthScore.

SurveySparrow vs SmileBack vs Zonka Feedback Comparison

SurveySparrow

SmileBack

Zonka Feedback

SurveySparrow vs SmileBack vs Zonka Feedback — at a glance

Key differences between SurveySparrow and SmileBack

Compare SurveySparrow vs SmileBack vs Zonka Feedback — and walk away knowing which one fits.

SurveySparrow

SmileBack

Biggest differences

Description

Entry Level Pricing

Free Trial Availability

Spotsaas Score

User Ratings

Best Company Size

Software Demo

Demo

Get shortlist help from a software advisor

How do SurveySparrow, SmileBack and Zonka Feedback Compare on Features?

Compare SurveySparrow, SmileBack and Zonka Feedback on pricing

Other Details

Organization Types supported

Platforms Supported

Modes of support

API Support

Security & Compliance

SurveySparrow vs SmileBack User Reviews & Rating Comparison

List of Customers

Customers

Media and Screenshots

Screenshots

Videos

Alternatives

Frequently asked questions