SurveyLab vs SmileBack vs Zonka Feedback Comparison
SurveyLab
Starting at Contact for pricing
- Free Trial
- Freelancers / Consultants
- Large Enterprises
SurveyLab is designed to help to measure customer loyalty, satisfaction and net promoter score, NPS. userr NPS is a great way to monitor how customers feel about their experience. Measuring NPS for a few years is even mo…
SmileBack
Starting at $83 /Month
- Free Trial
- Large Enterprises
- Medium Business
SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with advanced analytics and interactive…
Zonka Feedback
Starting at $24 /Month
- Free Trial
- Large Enterprises
- Medium Business
NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where customers can freely talk about bran…
SurveyLab leads on user satisfaction with a 4.8-star rating across 99 reviews.
SurveyLab vs SmileBack vs Zonka Feedback — at a glance
| Feature | SurveyLab | SmileBack | Zonka Feedback |
|---|---|---|---|
| Rating | 4.8 / 5 | 4.6 / 5 | 4.7 / 5 |
| Reviews | 99 | 86 | 130 |
| Starting price | Contact for pricing | $83 /Month | $24 /Month |
| Free trial | Yes | Yes | Yes |
| Free version | No | No | No |
| Best for | Freelancers / Consultants, Large Enterprises, Medium Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | NPS Software | NPS Software | NPS Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | — | Available |
| Support modes | Business Hours, Online | Online | Business Hours, Online |
| Certifications | — | GDPR | GDPR |
| Data residency | US | US | Global |
Key differences between SurveyLab and SmileBack
- Pricing: SmileBack starts at $83 /Month. SurveyLab pricing is not publicly listed.
- Target audience: SurveyLab is built for Freelancers / Consultants and Large Enterprises, while SmileBack targets Large Enterprises and Medium Business.
- User satisfaction: SurveyLab scores higher with a 4.8-star average.
- Deployment: SurveyLab supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; SmileBack supports SaaS/Web/Cloud.
Compare SurveyLab vs SmileBack vs Zonka Feedback — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most NPS Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Biggest differences
Start here before you go deeper into features.
Best for small to medium businesses measuring NPS with simple, intuitive surveys.
- You need quick, easy survey creation with drag-and-drop question types.
- Your team values multi-channel customer response collection for broader feedback.
- You want clear, tailored dashboards focused on NPS and customer satisfaction metrics.
- Your enterprise requires extensive integrations and advanced analytics capabilities.
- You need highly customizable survey workflows or faster, more responsive UI performance.
Best for simple, real-time customer satisfaction feedback in small to medium businesses.
- You need an easy-to-use platform that boosts customer response rates with clickable face feedback.
- You want quick setup and intuitive dashboards for immediate insights without complex configuration.
- Your focus is on customer support or service teams collecting ticket feedback and monitoring satisfaction.
- Your organization requires advanced survey customization beyond basic feedback options.
- You need extensive integrations with other enterprise software tools for complex workflows.
Best for customizable, easy-to-use NPS surveys with strong offline capabilities.
- You need flexible survey building with templates and advanced logic.
- Your team requires robust offline survey tools for data collection.
- You want strong API integration to customize data workflows.
- You require advanced AI-driven analytics for deep survey insights.
- You need comprehensive export options, especially full feedback PDFs.
SurveyLab: Best for small to medium businesses measuring NPS with simple, intuitive surveys. SmileBack: Best for simple, real-time customer satisfaction feedback in small to medium businesses.
Description | SurveyLab is designed to help to measure customer loyalty, satisfaction and net promoter score, NPS. userr NPS is a great way to monitor how customers feel about their experience. Measuring ... Read More about SurveyLab | SmileBack is the perfect customer satisfaction platform that is designed to be user-friendly yet still provides a myriad of insights. Monitor and track your clients' sentiment data with ... Read More about SmileBack | NPS Software gathers customer feedback to create a better experience for users. The easiest way to listen in on every conversation that matters, Zonka helps to create a platform where ... Read More about Zonka Feedback |
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Entry Level Pricing |
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Spotsaas ScoreWhat's this? ↗ | Not Available | 8.9/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | Small BusinessMedium Business | Small BusinessMedium Business | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do SurveyLab, SmileBack and Zonka Feedback Compare on Features?
Total Features | 0 Features | 16 Features | 28 Features |
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Unique Features | No features | No unique features | No unique features |
Get Quote | Get Quote |
Compare SurveyLab, SmileBack and Zonka Feedback on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | — | ✗ No |
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GDPR | — | ✓ Yes |
Single Sign-On (SSO) | — | — |
Data Encryption | — | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
SurveyLab vs SmileBack User Reviews & Rating Comparison
User Ratings | |||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally praise SurveyLab for its ease of use, flexible survey distribution, and strong customer support, though some note performance and navigation issues. What buyers like
Common complaints
| Buyer sentiment Users highly appreciate SmileBack’s ease of use and effective real-time feedback collection, though some desire more advanced customization and integrations. What buyers like
Common complaints
| Buyer sentiment Users generally praise Zonka Feedback for its ease of use, customization, and strong offline survey capabilities, though some desire more advanced analytics and export features. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers | No Customers information available. | No Customers information available. |  Leroy Merlin  SAP  BCG |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  1 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, SurveyLab or SmileBack?
- SurveyLab edges out the other on user ratings (4.8 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do SurveyLab and SmileBack offer a free trial?
- Yes, both SurveyLab and SmileBack offer a free trial.
- What is the starting price of SurveyLab vs SmileBack?
- SurveyLab starts at Contact for pricing. SmileBack starts at $83 /Month.
- What are the top alternatives to SurveyLab?
- Top alternatives to SurveyLab include Zonka Feedback, Startquestion, Customer.guru, SatisMeter, YesInsights.
- What are the top alternatives to SmileBack?
- Top alternatives to SmileBack include Zonka Feedback, Customer.guru, FeedbackLink, Promoter Ninja, GrowthScore.