SmartSurvey vs 123FormBuilder Comparison
SmartSurvey
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
SmartSurvey is Customer Feedback Software that enables companies to collect, store, organize and analyze the feedback from their customers. SmartSurvey offers unlimited survey pages and questionnaires and advanced statis…
123FormBuilder
Starting at $19.99 /Month
- Large Enterprises
- Medium Business
123FormBuilder is a drag-and-drop online form builder used by small business teams and marketers who need to collect registrations, survey responses, and contact submissions without writing code. It handles email notific…
SmartSurvey leads on user satisfaction with a 5.0-star rating across 10 reviews.
SmartSurvey vs 123FormBuilder — at a glance
| Feature | SmartSurvey | 123FormBuilder |
|---|---|---|
| Rating | 5.0 / 5 | 4.3 / 5 |
| Reviews | 10 | 593 |
| Starting price | Contact for pricing | $19.99 /Month |
| Free trial | Yes | No |
| Free version | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | Survey/ User Feedback Software | Online Form Builder Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online |
| Certifications | GDPR | HIPAA, GDPR |
| Data residency | US | Global |
Key differences between SmartSurvey and 123FormBuilder
- Pricing: 123FormBuilder starts at $19.99 /Month. SmartSurvey pricing is not publicly listed.
- Free trial: SmartSurvey offers a free trial; 123FormBuilder does not.
- User satisfaction: SmartSurvey scores higher with a 5.0-star average.
- Deployment: SmartSurvey supports SaaS/Web/Cloud; 123FormBuilder supports SaaS/Web/Cloud.
SmartSurvey vs 123FormBuilder — find the better fit before you commit.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Survey/ User Feedback Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert | Talk to an expert Talk to an expert |
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Biggest differences
Start here before you go deeper into features.
Best for small to medium businesses needing easy, advanced customer feedback surveys.
- You require unlimited survey pages and questionnaires without restrictions.
- You want built-in advanced statistical analysis and real-time result visualization.
- You need automated, immediate surveys triggered by website visitor actions.
- Your organization needs highly customized or complex survey workflows.
- You require deep CRM or ERP integrations for seamless data flow.
Best for small to mid-sized teams needing easy, unlimited online form creation.
- You want a user-friendly drag-and-drop interface with quick form setup.
- You need unlimited free forms without any download or setup fees.
- You require seamless integration with popular tools like Zendesk and Salesforce.
- Your enterprise demands extensive third-party app integrations beyond available options.
- You seek highly advanced customization without relying on vendor support.
SmartSurvey: Best for small to medium businesses needing easy, advanced customer feedback surveys. 123FormBuilder: Best for small to mid-sized teams needing easy, unlimited online form creation.
Description | SmartSurvey is Customer Feedback Software that enables companies to collect, store, organize and analyze the feedback from their customers. SmartSurvey offers unlimited survey pages and ... Read More about SmartSurvey | 123FormBuilder is a drag-and-drop online form builder used by small business teams and marketers who need to collect registrations, survey responses, and contact submissions without writing ... Read More about 123FormBuilder |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.1/10 | 9.4/10 |
User RatingsBased on verified Spotsaas reviews | ||
Best Company Size | Small BusinessMedium Business | 1-50 employees51-500 employees |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do SmartSurvey and 123FormBuilder Compare on Features?
Total Features | 16 Features | 26 Features |
|---|---|---|
Unique Features | No unique features | No unique features |
Get Quote | Get Quote |
Compare SmartSurvey and 123FormBuilder on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
Organization Types supported |
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Platforms Supported |
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Modes of support |
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API Support |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
HIPAA | ✗ No | ✓ Yes |
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GDPR | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | — | ✓ Yes |
Multi-Factor Auth (MFA) | — | ✓ Yes |
Data Encryption | ✓ Yes | ✓ Yes |
Data Residency | 🇺🇸 US | 🌐 Global |
SmartSurvey User Reviews & Rating Comparison
User Ratings | ||
|---|---|---|
Rating Distribution | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Users generally appreciate SmartSurvey for its ease of use, robust analytics, and real-time reporting, though some express concerns about pricing transparency and integration options. What buyers like
Common complaints
| Buyer sentiment Users generally praise 123FormBuilder for its ease of use, helpful customer support, and effective form-building features, though some find the platform complex and limited in integrations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  NHS  IBM  Vodafone |  Airbus  University of Oxford  LG |
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Media and Screenshots
Screenshots |  7 Screenshots |  3 Screenshots |
|---|---|---|
Videos |  1 Videos |  4 Videos |
Top Alternatives to SmartSurvey and 123FormBuilder in 2026
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, SmartSurvey or 123FormBuilder?
- SmartSurvey edges out the other on user ratings (5.0 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do SmartSurvey and 123FormBuilder offer a free trial?
- SmartSurvey offers a free trial. 123FormBuilder does not.
- What is the starting price of SmartSurvey vs 123FormBuilder?
- SmartSurvey starts at Contact for pricing. 123FormBuilder starts at $19.99 /Month.
- What are the top alternatives to SmartSurvey?
- Top alternatives to SmartSurvey include SurveyMonkey, Zoho Survey, QuestionPro, SurveySparrow, Qualtrics Core XM.
- What are the top alternatives to 123FormBuilder?
- Top alternatives to 123FormBuilder include Formsite, Typeform, Jotform, MightyForms, stepFORM.