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Refract vs Augment CXM Comparison

Last updated:

Refract

4.5(397 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Introducing Refract, the ultimate solution for capturing and analyzing every conversation within your sales team. Our product helps you review, coach, and share the most valuable moments from your sales calls. With Refra…

Augment CXM

4.9(22 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Augment CXM allows you to go beyond traditional customer experience metrics, with powerful insights that are generated from conversations being split up and analyzed. Through accessing your data and identifying your pain…

Augment CXM leads on user satisfaction with a 4.9-star rating across 22 reviews.

Refract vs Augment CXM — at a glance

FeatureRefractAugment CXM
Rating4.5 / 54.9 / 5
Reviews39722
Starting priceContact for pricingContact for pricing
Free trial No No
Free version No No
Best forLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium Business, Small Business
CategoryConversation Intelligence SoftwareConversation Intelligence Software
PlatformsSaaS/Web/CloudSaaS/Web/Cloud
API
Support modesOnlineOnline
Certifications
Data residencyUSUS

Key differences between Refract and Augment CXM

  • User satisfaction: Augment CXM scores higher with a 4.9-star average.
  • Deployment: Refract supports SaaS/Web/Cloud; Augment CXM supports SaaS/Web/Cloud.

Refract vs Augment CXM — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Conversation Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Refract - Conversation Intelligence Software
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Talk to an expert
Augment CXM - New SaaS Software
Talk to an expert
Talk to an expert

Biggest differences

Start here before you go deeper into features.

Refract

AI-powered conversation intelligence for sales coaching and performance improvement.

Choose if
  • You need AI-driven transcription and sentiment analysis to understand sales calls deeply.
  • Your sales managers and coaches require real-time feedback to enhance team performance.
  • You want seamless CRM integration for automatic call data logging and analysis.
Consider alternatives if
  • Your team requires built-in scheduling or calendar management features within the platform.
  • You need internal chat, messaging, or document and training management capabilities.

Augment CXM

Best for

Large Enterprises, Medium Business, Small Business

Refract typically suits Large Enterprises and Medium Business. Augment CXM tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Introducing Refract, the ultimate solution for capturing and analyzing every conversation within your sales team. Our product helps you review, coach, and share the most valuable moments ... Read More about Refract

Augment CXM allows you to go beyond traditional customer experience metrics, with powerful insights that are generated from conversations being split up and analyzed. Through accessing your ... Read More about Augment CXM

Free Trial Availability

  • No free trial
  • No free trial

User Ratings

Based on verified Spotsaas reviews

4.9

(22)

Best Company Size

Medium BusinessLarge Enterprises
Get pricing help
Get pricing help

Software Demo

Demo

No software demo available

Augment CXM has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Refract and Augment CXM Compare on Features?

Total Features

8 Features

4 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare Refract and Augment CXM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Pricing Plans

      • Not Available
      • Not Available

      Other Details

      Organization Types supported

      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals
      • Medium Business
      • Large Enterprises
      • Small Business
      • Freelancers
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - Android
      • Mobile - iOS
      • Installed - Mac
      • Installed - Windows
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Not Available
      • Not Available
      Get help choosing
      Get help choosing

      Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      HIPAA

      ✗ No
      ✗ No

      Data Residency

      🇺🇸 US
      🇺🇸 US

      Refract User Reviews & Rating Comparison

      User Ratings

      4.5

      (based on 397 reviews)

      Rating Distribution

      0

      0

      0

      0

      0

      11

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Users appreciate Refract's AI-driven insights and CRM integrations but note limitations in scheduling and internal communication features.

      What buyers like

      • AI transcription and sentiment analysis
      • Real-time coaching feedback
      • CRM integration

      Common complaints

      • Lack of scheduling/calendar management
      • Absence of internal messaging and document management

      Buyer sentiment

      Buyer sentiment is very strong across 11 reviews, with consistently positive feedback.

      What buyers like

      • Deep learning insights
      • Identifies pain points
      • Tailored to organization

      Common complaints

      • Requires data input
      • May need training for best use
      • Complex setup for some users

      Pros and Cons

      • AI-driven transcription, sentiment analysis, and keyword spotting for deep customer interaction insights

      • Real-time feedback and coaching suggestions to improve sales performance

      • Seamless integration with popular CRMs like Salesforce, HubSpot, and Pipedrive

      • Lacks built-in scheduling, reservation, or calendar management features

      • No internal chat or messaging capabilities within the platform

      • Utilizes deep learning for insightful analysis.

      • Identifies specific pain points for targeted improvements.

      • Enhances overall customer satisfaction through tailored insights.

      • May require significant data input.

      • Complexity in setup can deter some users.

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      List of Customers

      Customers

      Zoopla

      Zoopla

      Siemens

      Siemens

      VMware

      VMware

      No Customers information available.

      Media and Screenshots

      Screenshots

      Refract

      2 Screenshots

      No screenshots available.

      Videos

      video-0

      1 Videos

      No videos available.

      Top Alternatives to Refract and Augment CXM in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, Refract or Augment CXM?
      Augment CXM edges out the other on user ratings (4.9 vs 4.5). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do Refract and Augment CXM offer a free trial?
      Neither Refract nor Augment CXM currently lists a free trial.
      What is the starting price of Refract vs Augment CXM?
      Refract starts at Contact for pricing. Augment CXM starts at Contact for pricing.
      What are the top alternatives to Refract?
      Top alternatives to Refract include q&ai Technologies, RepsMate, VoiceLab, Convlo, Chorus.
      What are the top alternatives to Augment CXM?
      Top alternatives to Augment CXM include Cx Moments, Konverse AI, Refract, q&ai Technologies, Cognigy Insights.

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