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Paperform vs Google Forms vs FormAssembly Comparison

Last updated:

Paperform

4.7(197 reviews)

Starting at $20 /Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Paperform is a powerful, easy-to-use HTML form builder. Create online forms in minutes and accept payment directly into the PayPal account.

Google Forms

4.6(21,838 reviews)

Starting at Contact for pricing

  • Freelancers / Consultants
  • Large Enterprises

Create, embed, and share online forms that can be filled out on the user's computer, tablet or smartphone. Add questions with responses that can be exported as spreadsheets in Google Sheets, copied into Google Slides or…

FormAssembly

4.4(272 reviews)

Starting at Contact Sales

  • Free Trial
  • Large Enterprises
  • Medium Business

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-ass…

Paperform leads on user satisfaction with a 4.7-star rating across 197 reviews.

Paperform vs Google Forms vs FormAssembly — at a glance

FeaturePaperformGoogle FormsFormAssembly
Rating4.7 / 54.6 / 54.4 / 5
Reviews19721,838272
Starting price$20 /MonthContact for pricingContact Sales
Free trial Yes No Yes
Free version No No No
Best forFreelancers / Consultants, Large Enterprises, Medium BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategoryOnline Form Builder SoftwareOnline Form Builder SoftwareOnline Form Builder Software
Integrations12+ apps
PlatformsSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - iOS, Browser Based (Cloud)
APIAvailableAvailableAvailable
Support modesOnline24/7 (Live rep), OnlineBusiness Hours, Online
CertificationsGDPRSOC 2, HIPAA, GDPR, ISO 27001SOC 2, HIPAA, GDPR
Data residencyUSGlobalUS

Key differences between Paperform and Google Forms

  • Pricing: Paperform starts at $20 /Month. Google Forms pricing is not publicly listed.
  • Free trial: Paperform offers a free trial; Google Forms does not.
  • User satisfaction: Paperform scores higher with a 4.7-star average.
  • Deployment: Paperform supports SaaS/Web/Cloud; Google Forms supports SaaS/Web/Cloud.

Compare Paperform vs Google Forms vs FormAssembly — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Online Form Builder Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Paperform - Online Form Builder Software
Talk to an expert
Talk to an expert
Google Forms - Online Form Builder Software
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Talk to an expert
FormAssembly - Online Form Builder Software
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Talk to an expert

Biggest differences

Start here before you go deeper into features.

Paperform

Best for small to medium teams needing flexible, easy-to-build online forms with payments.

Choose if
  • You want a user-friendly form builder with a short learning curve.
  • You need dynamic forms that can accept payments directly via PayPal.
  • You value proactive, personalized customer support to guide setup and use.
Consider alternatives if
  • Your team requires highly advanced form functionalities or complex logic.
  • You depend on extensive third-party app integrations and automation workflows.

Google Forms

Best for simple, quick surveys with seamless Google ecosystem integration.

Choose if
  • You need an easy-to-use form builder for educational or SMB surveys.
  • You want native integration with Google Sheets and Google Drive.
  • You require multi-device accessibility with minimal setup complexity.
Consider alternatives if
  • You need advanced form customization, branding, or complex workflows.
  • Your team requires sophisticated conditional logic or workflow automation.

FormAssembly

Best for enterprises needing advanced Salesforce-integrated form solutions.

Choose if
  • You require deep, customizable Salesforce data collection and CRM workflows.
  • Your team needs enterprise-grade form customization and data management.
  • You operate in regulated industries needing secure, paperless application processes.
Consider alternatives if
  • You are a small business with a limited budget seeking low-cost form builders.
  • Your workflows depend heavily on third-party integrations beyond Salesforce.

Paperform: Best for small to medium teams needing flexible, easy-to-build online forms with payments. Google Forms: Best for simple, quick surveys with seamless Google ecosystem integration.

Description

Paperform is a powerful, easy-to-use HTML form builder. Create online forms in minutes and accept payment directly into the PayPal account.

Create, embed, and share online forms that can be filled out on the user's computer, tablet or smartphone. Add questions with responses that can be exported as spreadsheets in Google ... Read More about Google Forms

FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of ... Read More about FormAssembly

Entry Level Pricing

  • Starts from $20 , Billed Yearly
  • Not Available
  • Starts from Contact Sales , Billed Monthly

Free Trial Availability

  • No free trial

Spotsaas Score

What's this? ↗

9.2/10

9.1/10

8.9/10

User Ratings

Based on verified Spotsaas reviews

Best Company Size

1-50 employees51-500 employees
FreelancersSmall to medium businesses
Medium BusinessLarge Enterprises
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Software Demo

Demo

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Share your priorities, budget, and team needs, and we’ll help you narrow the options and understand the tradeoffs before you talk to vendors.

How do Paperform, Google Forms and FormAssembly Compare on Features?

Total Features

24 Features

23 Features

28 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote
Get Quote

Compare Paperform, Google Forms and FormAssembly on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $20 , Billed Yearly
        • Not Available
        • Contact Sales , Billed Monthly

        Pricing Plans

        • Essentials

          • Number of Forms: Unlimited

          • Form Views / Month: 10,000

          • Submissions / Month: 1,000

          Show more +

        • Pro

          • Includes features of Essentials plan, plus

          • Form Views / Month: Unlimited

          • Submissions / Month: 10,000

          Show more +

        • Agency

          • Includes features of Pro plan, plus

          • Submissions / Month: Unlimited

          • 5 Users included (+$5/user/month)

          Show more +

        • Not Available
        • FormAssembly Atlas Explorer

          • The entry-level plan for individuals starting their data collection journey.

          • Unlimited Forms & Responses

          Show more +

        • FormAssembly Atlas Team

          • The mid-tier plan for a workgroup or small business.

          • All Core Functionality of the Explorer Plan

          Show more +

        • FormAssembly Atlas Enterprise

          • Best Business Value

          • The robust plan for larger organizations or multiple teams.

          Show more +

        • Browse all pricing plans

        Pricing Page

        Paperform pricing

        Pricing information not available

        FormAssembly pricing

        Other Details

        Organization Types supported

        • Individuals
        • Freelancers
        • Medium Business
        • Small Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Medium Business
        • Small Business
        • Large Enterprises
        • Individuals
        • Freelancers
        • Medium Business
        • Small Business
        • Large Enterprises

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Mac
        • Installed - Windows
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✓ Yes
        ✓ Yes

        GDPR

        ✓ Yes
        ✓ Yes
        ✓ Yes

        ISO 27001

        ✓ Yes
        ✗ No

        Single Sign-On (SSO)

        ✓ Yes
        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes
        ✓ Yes

        Data Encryption

        ✓ Yes
        ✓ Yes
        ✓ Yes

        Audit Logs

        ✓ Yes
        ✓ Yes

        Data Residency

        🇺🇸 US
        🌐 Global
        🇺🇸 US

        Paperform vs Google Forms User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        135

        3

        6

        0

        0

        550

        138

        16

        4

        0

        196

        50

        8

        2

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Users generally praise Paperform for its ease of use, powerful features, and exceptional customer support, though some find advanced functionality challenging.

        What buyers like

        • Customer support
        • Ease of use
        • Feature flexibility

        Common complaints

        • Complex functionality difficulty
        • Limited integrations

        Buyer sentiment

        Users generally praise Google Forms for its ease of use, seamless Google integration, and accessibility, while noting limitations in customization and advanced features.

        What buyers like

        • Ease of use
        • Google ecosystem integration
        • Multi-device accessibility

        Common complaints

        • Limited customization options
        • Lack of advanced form features

        Buyer sentiment

        Overall positive sentiment highlights FormAssembly's powerful Salesforce integration and customization flexibility, tempered by some concerns over learning curve and pricing.

        What buyers like

        • Salesforce integration
        • Form customization flexibility
        • Customer support quality

        Common complaints

        • Learning curve
        • Limited integrations

        Pros and Cons

        • Excellent and proactive customer support

        • User-friendly interface with ease of learning

        • Powerful and flexible form-building features

        • Challenging to build highly advanced functionalities

        • Limited marketplace apps and connectors

        • Easy creation of forms with diverse question types

        • Intuitive interface for both creators and respondents

        • Seamless integration with Google Sheets and other Google services

        • Limited customization and design options

        • Challenges handling complex form logic or advanced design needs

        • Highly advanced and customizable Salesforce integration

        • Robust connectors like prefill and powerful object connections

        • Responsive customer support with thorough documentation

        • Initial learning curve requiring time to master advanced features

        • Limited integrations with tools such as NetSuite and Zapier

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Integrations

        Integration with other apps

        No Integration information available.

        No Integration information available.

        List of Customers

        Customers

        No Customers information available.

        No Customers information available.

        Amazon

        Amazon

        Lenovo

        Lenovo

        Target

        Target

        Media and Screenshots

        Screenshots

        Rename form

        1 Screenshots

        Question branching

        4 Screenshots

        AI-Assisted Form Building

        6 Screenshots

        Videos

        video-0

        3 Videos

        video-0

        3 Videos

        video-0

        3 Videos

        Expand your shortlist

        Add another option to compare side by side

        Search by product name to compare pricing, fit, and buyer feedback in one view.

        Related Blogs and Articles for Online Form Builder Software

        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Paperform or Google Forms?
        Paperform edges out the other on user ratings (4.7 vs 4.6). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Paperform and Google Forms offer a free trial?
        Paperform offers a free trial. Google Forms does not.
        What is the starting price of Paperform vs Google Forms?
        Paperform starts at $20 /Month. Google Forms starts at Contact for pricing.
        What are the top alternatives to Paperform?
        Top alternatives to Paperform include Cognito Forms, Formsite, Typeform, Google Forms, Jotform.
        What are the top alternatives to Google Forms?
        Top alternatives to Google Forms include Zoho Survey, Cognito Forms, Zoho Forms, Formsite, Formstack.

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