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Magic vs VanillaSoft vs Upscale vs AroundDeal Comparison

Last updated:

Magic

Starting at Contact for pricing

  • Large Enterprises
  • Small Business

Magic provides Identity and Access Management (IAM) software that dramatically reduces expenses, increases revenue and makes the user experience more intuitive. This system builds trust within the organization with a sin…

VanillaSoft

4.4(965 reviews)

Starting at $80 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

VanillaSoft is the Sales Engagement Platform for global sales organizations. Essential functions like Account, Product and Contact management are realigned with how salespeople engage with their customers and collaborate…

Upscale

4.8(227 reviews)

Starting at $50 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

UpSell is a web based sales engagement bundle that runs on all popular browsers. It incorporates features such as live chat, push notifications, e-mail tracking & follow up along with valuable customer information tools.…

AroundDeal

3.5(73 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of high-quality, high-value prospec…

VanillaSoft leads on user satisfaction with a 4.4-star rating across 965 reviews.

Magic vs VanillaSoft vs Upscale vs AroundDeal — at a glance

FeatureMagicVanillaSoftUpscaleAroundDeal
Rating4.4 / 54.8 / 53.5 / 5
Reviews96522773
Starting priceContact for pricing$80 /User/Month$50 /User/MonthContact for pricing
Free trial No Yes Yes No
Free version No No No No
Best forLarge Enterprises, Small Business, Medium BusinessLarge Enterprises, Medium Business, Small BusinessLarge Enterprises, Medium BusinessLarge Enterprises, Medium Business, Small Business
CategorySales Engagement SoftwareSales Engagement SoftwareSales Engagement SoftwareSales Intelligence Software
PlatformsBrowser Based (Cloud)SaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud
APIAvailable
Support modesOnlineBusiness Hours, OnlineOnlineOnline
CertificationsSOC 2
Data residencyUSGlobalUSUS

Key differences between Magic and VanillaSoft

  • Pricing: VanillaSoft starts at $80 /User/Month. Magic pricing is not publicly listed.
  • Free trial: VanillaSoft offers a free trial; Magic does not.
  • Deployment: Magic supports Browser Based (Cloud); VanillaSoft supports SaaS/Web/Cloud.

Compare Magic vs VanillaSoft vs Upscale vs AroundDeal — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Engagement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Magic
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VanillaSoft - Sales Engagement Software
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Upscale - Sales Engagement Software
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Talk to an expert

Free PDF comparison

Download this Magic vs VanillaSoft vs Upscale vs AroundDeal comparison

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Biggest differences

Start here before you go deeper into features.

Magic

Best for

Large Enterprises, Small Business, Medium Business

VanillaSoft

Best for outbound sales teams needing efficient high-volume call management.

Choose if
  • You run a small to medium outbound sales or call center team.
  • You need a simple, user-friendly platform with quick setup.
  • You want integrated calendar scheduling across multiple time zones.
Consider alternatives if
  • Your organization requires extensive customization and complex integrations.
  • You need a wide variety of marketplace apps and advanced connectors.

Upscale

Best for

Large Enterprises, Medium Business

AroundDeal

Best for

Large Enterprises, Medium Business, Small Business

Magic typically suits Large Enterprises and Small Business. VanillaSoft tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Magic provides Identity and Access Management (IAM) software that dramatically reduces expenses, increases revenue and makes the user experience more intuitive. This system builds trust ... Read More about Magic

VanillaSoft is the Sales Engagement Platform for global sales organizations. Essential functions like Account, Product and Contact management are realigned with how salespeople engage with ... Read More about VanillaSoft

UpSell is a web based sales engagement bundle that runs on all popular browsers. It incorporates features such as live chat, push notifications, e-mail tracking & follow up along with ... Read More about Upscale

AroundDeal is the ultimate tool for B2B marketing initiatives. Our extension helps you quickly and accurately identify leads necessary to close deals faster. We provide you with a list of ... Read More about AroundDeal

Entry Level Pricing

  • Not Available
  • Starts from $80
  • Starts from $50
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

Spotsaas Score

What's this? ↗

8.2/10

9.3/10

8.3/10

Not Available

User Ratings

Based on verified Spotsaas reviews

3.5

(73)

Best Company Size

Small BusinessMedium Business
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Software Demo

Demo

No software demo available

Upscale has not given any software demo yet

If you're the owner of this profile, add your demo.Contact us

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Step 1 of 4

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How do Magic, VanillaSoft, Upscale and AroundDeal Compare on Features?

Total Features

10 Features

13 Features

12 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

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Compare Magic, VanillaSoft, Upscale and AroundDeal on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • Not Available
          • $80
          • $50
          • Not Available

          Pricing Plans

          • Not Available
          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Magic pricing
          VanillaSoft pricing
          Upscale pricing

          Pricing information not available

          Other Details

          Organization Types supported

          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals
          • Large Enterprises
          • Medium Business
          • Small Business
          • Freelancers
          • Individuals

          Platforms Supported

          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Installed - Windows
          • Installed - Mac
          • Mobile - Android
          • Mobile - iOS
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Not Available
          • Not Available
          • Available
          • Not Available
          Get help choosing
          Get help choosing
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          ✓ Yes

          HIPAA

          ✗ No
          ✗ No

          Single Sign-On (SSO)

          ✓ Yes

          Multi-Factor Auth (MFA)

          ✓ Yes

          Audit Logs

          ✓ Yes

          Data Residency

          🇺🇸 US
          🌐 Global
          🇺🇸 US

          Magic vs VanillaSoft vs Upscale User Reviews & Rating Comparison

          User Ratings

          No reviews available for the product

          4.8

          (based on 227 reviews)

          Rating Distribution

          No reviews available for this product

          425

          99

          19

          6

          2

          0

          0

          0

          0

          0

          124

          16

          11

          0

          3

          Spotsaas Editor’s POV generated by AI

          What buyers like

          • Reduces expenses significantly
          • Increases revenue
          • Intuitive user experience

          Common complaints

          • Limited integrations
          • Complex setup process
          • Requires training for users

          Buyer sentiment

          Overall positive sentiment highlights ease of use and outbound call efficiency, tempered by concerns over limited customization and occasional bugs.

          What buyers like

          • Ease of use
          • Outbound call efficiency
          • Calendar integration

          Common complaints

          • Limited customization
          • Minor bugs

          Buyer sentiment

          Buyer sentiment is very strong across 227 reviews, with consistently positive feedback.

          What buyers like

          • Web-based platform
          • Live chat features
          • Email tracking

          Common complaints

          • Limited advanced features
          • May lack integrations
          • Not suitable for large enterprises

          Buyer sentiment

          Buyer sentiment is mixed to positive across 154 reviews, with clear strengths and a few common watchouts.

          What buyers like

          • Identifies high-quality leads
          • Access to LinkedIn data
          • Deep insights

          Common complaints

          • Limited to B2B
          • Pricing can be high
          • Data accuracy issues

          Pros and Cons

          • Patented workflows enhance user provisioning speed significantly.

          • The self-service portal reduces IT workload and password issues.

          • Comprehensive visibility into user and resource management.

          • May require significant initial setup time.

          • Integration with existing systems can be challenging.

          • Efficient handling of volume outbound calls

          • User-friendly interface with easy implementation

          • Calendar integration for scheduling leads across time zones

          • Limited customization options

          • Marketplace lacks variety of apps and connectors

          • User-friendly interface for easy navigation.

          • Essential features for effective sales engagement.

          • Cost-effective solution for small teams.

          • Limited features for larger teams.

          • Basic analytics may not meet advanced needs.

          • Access to extensive LinkedIn data for lead generation.

          • User-friendly interface for quick navigation.

          • Deep insights help in decision-making.

          • Limited to B2B applications.

          • Pricing may be high for smaller businesses.

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Negative Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          List of Customers

          Customers

          No Customers information available.

          The SALT Group

          The SALT Group

          SalesRoads

          SalesRoads

          Education Affiliates

          Education Affiliates

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          No screenshots available.

          Lead routing integration

          7 Screenshots

          No screenshots available.

          Videos

          video-0

          1 Videos

          video-0

          5 Videos

          No videos available.

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          Add another option to compare side by side

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Magic or VanillaSoft?
          VanillaSoft edges out the other on user ratings (4.4 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Magic and VanillaSoft offer a free trial?
          VanillaSoft offers a free trial. Magic does not.
          What is the starting price of Magic vs VanillaSoft?
          Magic starts at Contact for pricing. VanillaSoft starts at $80 /User/Month.
          What are the top alternatives to Magic?
          Top alternatives to Magic include AroundDeal, CrankWheel, ZoomInfo Engage, Helix, AWS IAM.
          What are the top alternatives to VanillaSoft?
          Top alternatives to VanillaSoft include AroundDeal, CrankWheel, ZoomInfo Engage, EngageBay, Sales Desk.

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