Keyplay vs ZoomInfo vs ZoomInfo SalesOS Comparison
Keyplay
Starting at $1,500 paid
- Mid-Market
- Enterprise
Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom signals. Unlike generic scoring to…
ZoomInfo
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…
ZoomInfo SalesOS
Starting at Contact for pricing
- Free Trial
- Medium Business
- Enterprise
ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…
Keyplay leads on user satisfaction with a 4.8-star rating across 175 reviews.
Keyplay vs ZoomInfo vs ZoomInfo SalesOS — at a glance
| Feature | Keyplay | ZoomInfo | ZoomInfo SalesOS |
|---|---|---|---|
| Rating | 4.8 / 5 | 4.4 / 5 | — |
| Reviews | 175 | 11,295 | — |
| Starting price | $1,500 paid | Contact for pricing | Contact for pricing |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Mid-Market, Enterprise | Large Enterprises, Medium Business, Small Business | Medium Business, Enterprise |
| Category | Sales Intelligence Software | Sales Intelligence Software | Sales Intelligence Software |
| Platforms | Cloud | SaaS/Web/Cloud, Mobile - Android | SaaS/Web/Cloud |
| API | Available | Available | — |
| Support modes | Email Support, Dedicated CSM, Help Center, Onboarding Support | Business Hours, Online | — |
| Certifications | — | SOC 2 | SOC 2 |
| Data residency | — | US | US |
Key differences between Keyplay and ZoomInfo
- Pricing: Keyplay starts at $1,500 paid. ZoomInfo pricing is not publicly listed.
- Free trial: ZoomInfo offers a free trial; Keyplay does not.
- Target audience: Keyplay is built for Mid-Market and Enterprise, while ZoomInfo targets Large Enterprises and Medium Business.
- User satisfaction: Keyplay scores higher with a 4.8-star average.
- Deployment: Keyplay supports Cloud; ZoomInfo supports SaaS/Web/Cloud, Mobile - Android.
Compare Keyplay vs ZoomInfo vs ZoomInfo SalesOS — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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Biggest differences
Start here before you go deeper into features.
Mid-Market, Enterprise
Large Enterprises, Medium Business, Small Business
Medium Business, Enterprise
Keyplay typically suits Mid-Market and Enterprise. ZoomInfo tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom ... Read More about Keyplay | ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo | ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS |
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Entry Level Pricing |
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Free Trial Availability |
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SpotScoreWhat's this? ↗ | 9.6/10 | Not Available | Not Available |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | — | 1-5,000 employees | 50 to 5,000 employees |
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Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Focus Reps on Best-Fit Accounts: Custom ICP scoring ranks every account by fit, so reps prioritize the 20% of accounts most likely to convert rather than working alphabetically.
- Signal-Driven Outbound: Tech stack, growth, and job posting signals identify accounts showing buying intent or ideal-fit criteria before competitors identify them.
- Automated Territory Hygiene: Score sync to Salesforce keeps territory assignments and lead routing based on current ICP fit — not static segmentation set at fiscal year start.
- Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
- Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
- Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
- Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
- Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
- Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.
Best fit
- RevOps teams building custom ICP scoring models in Salesforce to prioritize outbound and assign territories
- Sales leaders using account fit scores to identify which accounts deserve enterprise AE time versus SMB sequences
- Marketing teams using account scores to determine which accounts receive ABM investment versus general nurture
- 1-5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 50 to 5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Reasons buyers look elsewhere
No alternatives guidance available yet.
- Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
- Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
- Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows
- Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
- Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
- Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead
Software Demo
Demo |  ZoomInfo has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Keyplay, ZoomInfo and ZoomInfo SalesOS Compare on Features?
Total Features | 10 Features | 0 Features | 0 Features |
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Unique Features | No unique features | No features | No features |
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Compare Keyplay, ZoomInfo and ZoomInfo SalesOS on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | — | ✗ No |
Data Residency | — | 🇺🇸 US |
Keyplay vs ZoomInfo User Reviews & Rating Comparison
User Ratings | 4.8 (based on 175 reviews) | No reviews available for the product | |
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is very strong across 175 reviews, with consistently positive feedback. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction. What buyers like
Common complaints
| What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos | No videos available. | No videos available. |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Keyplay or ZoomInfo?
- Keyplay edges out the other on user ratings (4.8 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Keyplay and ZoomInfo offer a free trial?
- ZoomInfo offers a free trial. Keyplay does not.
- What is the starting price of Keyplay vs ZoomInfo?
- Keyplay starts at $1,500 paid. ZoomInfo starts at Contact for pricing.
- What are the top alternatives to Keyplay?
- Top alternatives to Keyplay include ZoomInfo SalesOS, ZoomInfo.
- What are the top alternatives to ZoomInfo?
- Top alternatives to ZoomInfo include ZoomInfo SalesOS, SalesIntel, RevBoss, LinkedIn Sales Navigator, Zint.