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Keyplay vs Oliv AI vs ZoomInfo SalesOS vs ZoomInfo Comparison

Last updated:

Keyplay

4.8(175 reviews)

Starting at $1,500 paid

  • Mid-Market
  • Enterprise

Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom signals. Unlike generic scoring to…

Oliv AI

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

Oliv is an AI-powered sales assistant that transforms how you engage with your prospects and customers. Before your meeting, Oliv helps you research your contacts to come up with interesting icebreakers and ensure you'r…

ZoomInfo SalesOS

Starting at Contact for pricing

  • Free Trial
  • Medium Business
  • Enterprise

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…

ZoomInfo

4.4(11,295 reviews)

Starting at Contact for pricing

  • Free Trial
  • Large Enterprises
  • Medium Business

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…

Keyplay leads on user satisfaction with a 4.8-star rating across 175 reviews.

Keyplay vs Oliv AI vs ZoomInfo SalesOS vs ZoomInfo — at a glance

FeatureKeyplayOliv AIZoomInfo SalesOSZoomInfo
Rating4.8 / 54.4 / 5
Reviews17511,295
Starting price$1,500 paidContact for pricingContact for pricingContact for pricing
Free trial No No Yes Yes
Free version No No No No
Best forMid-Market, EnterpriseLarge Enterprises, Medium Business, Small BusinessMedium Business, EnterpriseLarge Enterprises, Medium Business, Small Business
CategorySales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence SoftwareSales Intelligence Software
PlatformsCloudSaaS/Web/CloudSaaS/Web/CloudSaaS/Web/Cloud, Mobile - Android
APIAvailableAvailable
Support modesEmail Support, Dedicated CSM, Help Center, Onboarding SupportOnline, Business HoursBusiness Hours, Online
CertificationsSOC 2SOC 2
Data residencyUSUSUS

Key differences between Keyplay and Oliv AI

  • Pricing: Keyplay starts at $1,500 paid. Oliv AI pricing is not publicly listed.
  • Target audience: Keyplay is built for Mid-Market and Enterprise, while Oliv AI targets Large Enterprises and Medium Business.
  • Deployment: Keyplay supports Cloud; Oliv AI supports SaaS/Web/Cloud.

Compare Keyplay vs Oliv AI vs ZoomInfo SalesOS vs ZoomInfo — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Sales Intelligence Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

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Biggest differences

Start here before you go deeper into features.

Keyplay

Best for

Mid-Market, Enterprise

Oliv AI

Best for

Large Enterprises, Medium Business, Small Business

ZoomInfo SalesOS

Best for

Medium Business, Enterprise

ZoomInfo

Best for

Large Enterprises, Medium Business, Small Business

Keyplay typically suits Mid-Market and Enterprise. Oliv AI tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Keyplay is an AI-powered account scoring and ICP (Ideal Customer Profile) intelligence platform that helps B2B revenue teams identify and prioritize their best-fit accounts using custom ... Read More about Keyplay

Oliv is an AI-powered sales assistant that transforms how you engage with your prospects and customers. Before your meeting, Oliv helps you research your contacts to come up with ... Read More about Oliv AI

ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS

ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo

Entry Level Pricing

  • Starts from $1,500 , /month
  • Not Available
  • Not Available
  • Not Available

Free Trial Availability

  • No free trial
  • No free trial

SpotScore

What's this? ↗

9.6/10

Not Available

Not Available

Not Available

User Ratings

Based on verified Spotsaas reviews

Best Company Size

50 to 500 employees
50 to 5,000 employees
1-5,000 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Keyplay

  • Focus Reps on Best-Fit Accounts: Custom ICP scoring ranks every account by fit, so reps prioritize the 20% of accounts most likely to convert rather than working alphabetically.
  • Signal-Driven Outbound: Tech stack, growth, and job posting signals identify accounts showing buying intent or ideal-fit criteria before competitors identify them.
  • Automated Territory Hygiene: Score sync to Salesforce keeps territory assignments and lead routing based on current ICP fit — not static segmentation set at fiscal year start.

Oliv AI

  • Boost Efficiency: Using advanced AI algorithms, Oliv AI automates routine tasks, letting your team focus on higher-value activities. This means less time spent on mundane operations and more time driving strategic initiatives.
  • Data-Driven Insights: With real-time analytics and reporting capabilities, Oliv AI gives managers and executives the information they need to make informed decisions. This improves your ability to respond quickly to market changes.
  • Seamless Integration: Designed with interoperability in mind, Oliv AI easily integrates into your existing systems. Administrators will appreciate the smooth onboarding process, reducing downtime and disruption during implementation.

ZoomInfo SalesOS

  • Lead Generation: ZoomInfo SalesOS lets you uncover high-quality leads through its database of millions of contacts and companies, making your outreach more targeted and efficient.
  • Data Enrichment: You can enrich your existing CRM data easily. SalesOS integrates with your current systems to provide real-time updates and insights, keeping your team informed with accurate information.
  • Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

ZoomInfo

  • Data Access: ZoomInfo gives your teams access to an extensive database of business contacts and company information, letting them make informed decisions and improve their outreach efforts.
  • Lead Generation: Your sales team can identify high-quality leads using ZoomInfo's search capabilities. Filter prospects by specific criteria to focus on the most promising opportunities.
  • Easy Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can simplify your workflows and keep your data synchronized without any hassle.
Best fit

Best fit

Keyplay

  • RevOps teams building custom ICP scoring models in Salesforce to prioritize outbound and assign territories
  • Sales leaders using account fit scores to identify which accounts deserve enterprise AE time versus SMB sequences
  • Marketing teams using account scores to determine which accounts receive ABM investment versus general nurture

Oliv AI

  • 50 to 500 employees
  • Martech, Sales Automation, Consulting, and SaaS
  • Sales Managers, Account Executives, Business Development Representatives, and Marketing Analysts

ZoomInfo SalesOS

  • 50 to 5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
  • Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators

ZoomInfo

  • 1-5,000 employees
  • Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
Watchouts

Reasons buyers look elsewhere

Keyplay

No alternatives guidance available yet.

Oliv AI

  • Lacks advanced analytics and integrations with specialized industry tools — teams needing these capabilities typically evaluate Salesforce or HubSpot instead
  • Pricing exceeds budget for smaller teams — competitors like Pipedrive or Zoho CRM offer similar core features at lower cost
  • Customer support and training resources are limited compared to platforms like Salesforce or Microsoft Dynamics, which include structured onboarding

ZoomInfo SalesOS

  • Pricing exceeds budgets for startups and small businesses under 50 employees — competitors like HubSpot and Pipedrive offer lower entry points
  • Interface requires training for new users — teams switching from Salesforce or simpler CRMs often cite learning curve as a barrier
  • Data residency requirements in EU or APAC regions may conflict with ZoomInfo's data centers — compliance-focused enterprises choose Salesforce or Microsoft Dynamics instead

ZoomInfo

  • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
  • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
  • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

Software Demo

Demo

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Step 1 of 4

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How do Keyplay, Oliv AI, ZoomInfo SalesOS and ZoomInfo Compare on Features?

Total Features

7 Features

3 Features

5 Features

5 Features

Unique Features

No unique features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Keyplay, Oliv AI, ZoomInfo SalesOS and ZoomInfo on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

          Starting From

          • $1,500 , /month
          • Not Available
          • Not Available
          • Not Available

          Pricing Plans

          • Growth

            $1,500

            paid

            • Up to 10k accounts

            • Custom scoring model

            • CRM sync

            Show more +

          • Scale

            $3,000

            paid

            • Up to 50k accounts

            • Advanced signals

            • API access

            Show more +

          • Enterprise

            Custom

            paid

            • Unlimited accounts

            • Custom signals

            • SSO

            Show more +

          • Not Available
          • Not Available
          • Not Available

          Pricing Page

          Pricing information not available

          Oliv AI pricing
          ZoomInfo SalesOS pricingZoomInfo pricing

          Other Details

          Organization Types supported

          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers
          • Medium Business
          • Small Business
          • Large Enterprises
          • Individuals
          • Freelancers

          Platforms Supported

          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)
          • Browser Based (Cloud)
          • Mobile - iOS
          • Mobile - Android
          • Installed - Windows
          • Installed - Mac
          • Browser Based (Cloud)

          Modes of support

          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online
          • 24/7 (Live rep)
          • Business Hours
          • Online

          API Support

          • Available
          • Not Available
          • Not Available
          • Available
          Get help choosing
          Get help choosing

          Security & Compliance

          Certifications, data handling, and security controls for IT and compliance evaluators.

          SOC 2

          HIPAA

          Data Residency

          🇺🇸 US

          Keyplay vs Oliv AI vs ZoomInfo SalesOS User Reviews & Rating Comparison

          User Ratings

          4.8

          (based on 175 reviews)

          No reviews available for the product

          No reviews available for the product

          Rating Distribution

          0

          0

          0

          0

          0

          No reviews available for this product

          23

          1

          0

          1

          0

          1870

          480

          47

          22

          71

          Spotsaas Editor’s POV generated by AI

          Buyer sentiment

          Buyer sentiment is very strong across 175 reviews, with consistently positive feedback.

          What buyers like

          • 4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS.
          • Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business.
          • Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research.

          Common complaints

          • Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level.
          • Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.

          What buyers like

          • **Boost Efficiency**: Using advanced AI algorithms, Oliv AI automates routine tasks, letting your team focus on higher-value activities. This means less time spent on mundane operations and more time driving strategic initiatives.
          • **Data-Driven Insights**: With real-time analytics and reporting capabilities, Oliv AI gives managers and executives the information they need to make informed decisions. This improves your ability to respond quickly to market changes.
          • **Seamless Integration**: Designed with interoperability in mind, Oliv AI easily integrates into your existing systems. Administrators will appreciate the smooth onboarding process, reducing downtime and disruption during implementation.

          Common complaints

          • Lacks advanced analytics and integrations with specialized industry tools — teams needing these capabilities typically evaluate Salesforce or HubSpot instead
          • Pricing exceeds budget for smaller teams — competitors like Pipedrive or Zoho CRM offer similar core features at lower cost
          • Customer support and training resources are limited compared to platforms like Salesforce or Microsoft Dynamics, which include structured onboarding

          What buyers like

          • Largest B2B database
          • Real-time insights
          • Critical purchasing intent data

          Common complaints

          • Can be expensive
          • Data overload for new users
          • Requires training for effective use

          Buyer sentiment

          Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction.

          What buyers like

          • Reviewers value the large, accurate database of company and contact information.
          • Direct contact details including phone numbers and cell numbers save considerable prospecting time.
          • Intent data signals help users prioritize and target the right buyers.

          Common complaints

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people
          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers
          • Interface requires more clicks to find contacts than competitors; users switching to Hunter.io or Seamless.ai report faster prospecting workflows

          Pros and Cons

          • 4.8★ G2 rating — one of the highest in the sales intelligence category — reflecting consistently strong user outcomes and NPS.

          • Custom signal builder lets teams define ICP fit in their own terms rather than accepting a vendor-defined scoring model that may not match their business.

          • Look-alike discovery surfaces new accounts that resemble existing best customers — a systematic way to expand TAM beyond the CRM without manual research.

          • Pricing starts at $1,500/month, which positions it as a RevOps investment rather than an individual rep tool — requires budget justification at the management level.

          • Maximum value requires clean CRM data as the foundation — teams with poor account data quality get less accurate scoring outputs.

          • **Boost Efficiency**: By leveraging advanced AI algorithms, Oliv AI automates routine tasks, allowing your team to focus on higher-value activities. This means less time spent on mundane operations and more time driving strategic initiatives.

          • **Data-Driven Insights**: With real-time analytics and reporting capabilities, Oliv AI empowers managers and executives to make informed decisions based on accurate, up-to-date information. This enhances your ability to respond swiftly to market changes.

          • **Seamless Integration**: Designed with interoperability in mind, Oliv AI easily integrates into your existing systems. Administrators will appreciate the smooth onboarding process, reducing downtime and disruption during implementation.

          • Lacks advanced analytics and integrations with specialized industry tools — teams needing these capabilities typically evaluate Salesforce or HubSpot instead

          • Pricing exceeds budget for smaller teams — competitors like Pipedrive or Zoho CRM offer similar core features at lower cost

          • **Enhanced Lead Generation**: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.

          • **Data Enrichment**: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.

          • **Advanced Search Filters**: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.

          • Potentially high costs

          • Complexity of data management

          • **Comprehensive Data Access**: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.

          • **Enhanced Lead Generation**: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.

          • **Seamless Integration**: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.

          • Pricing is higher than competitors like Hunter.io or RocketReach, which offer similar B2B contact data at 40-60% lower cost for teams under 50 people

          • Missing vertical-specific data fields that industry-focused tools like Apollo.io or Clearbit provide for healthcare, fintech, or manufacturing buyers

          Positive Reviews

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          No reviews available for the product

          Used Keyplay, Oliv AI, ZoomInfo SalesOS, or ZoomInfo? Tell buyers what actually differs.

          List of Customers

          Customers

          No Customers information available.

          Shopify

          Shopify

          Turing

          Turing

          affirm

          affirm

          No Customers information available.

          No Customers information available.

          Media and Screenshots

          Screenshots

          No screenshots available.

          Oliv AI real time meeting guidance

          2 Screenshots

          Videos

          No videos available.

          video-0

          1 Videos

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          Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

          Frequently asked questions

          Which is better, Keyplay or Oliv AI?
          Keyplay edges out the other on user ratings (4.8 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
          Do Keyplay and Oliv AI offer a free trial?
          Neither Keyplay nor Oliv AI currently lists a free trial.
          What is the starting price of Keyplay vs Oliv AI?
          Keyplay starts at $1,500 paid. Oliv AI starts at Contact for pricing.
          What are the top alternatives to Keyplay?
          Top alternatives to Keyplay include ZoomInfo SalesOS, ZoomInfo.
          What are the top alternatives to Oliv AI?
          Top alternatives to Oliv AI include ZoomInfo SalesOS, ZoomInfo, SifData, twimbit, Crunchbase.