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Kanban Tool vs Insightly vs Bigin by Zoho CRM Comparison

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Kanban Tool

4.8(34 reviews)

Starting at $5 /User/Month

  • Free Trial
  • Large Enterprises
  • Medium Business

Kanban Tool is a lean project management solution that maximizes performance through visual task organization. Utilize real-time collaborative features to share tasks, information and comments anytime, anywhere. With Kan…

Insightly

4.3(717 reviews)

Starting at $29 /User/Month

  • Free Trial
  • Freelancers / Consultants
  • Large Enterprises

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates with Gmail and Outlook so reps c…

Bigin by Zoho CRM

4.6(243 reviews)

Starting at $7 /User/Month

  • Free Trial
  • Small Business

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…

Kanban Tool leads on user satisfaction with a 4.8-star rating across 34 reviews.

Kanban Tool vs Insightly vs Bigin by Zoho CRM — at a glance

FeatureKanban ToolInsightlyBigin by Zoho CRM
Rating4.8 / 54.3 / 54.6 / 5
Reviews34717243
Starting price$5 /User/Month$29 /User/Month$7 /User/Month
Free trial Yes Yes Yes
Free version No No No
Best forLarge Enterprises, Medium Business, Small BusinessFreelancers / Consultants, Large Enterprises, Medium BusinessSmall Business
CategoryProject Management SoftwareCRM SoftwareCRM Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud, Mobile - Android, Mobile - iOSSaaS/Web/Cloud, Mobile - Android, Mobile - iOS
APIAvailableAvailableAvailable
Support modesBusiness Hours, OnlineBusiness Hours, OnlineBusiness Hours, Online
CertificationsSOC 2SOC 2, HIPAA, GDPR
Data residencyUSUSGlobal

Key differences between Kanban Tool and Insightly

  • Pricing: Kanban Tool starts at $5 /User/Month, while Insightly starts at $29 /User/Month.
  • Target audience: Kanban Tool is built for Large Enterprises and Medium Business, while Insightly targets Freelancers / Consultants and Large Enterprises.
  • User satisfaction: Kanban Tool scores higher with a 4.8-star average.
  • Deployment: Kanban Tool supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Insightly supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS.

Compare Kanban Tool vs Insightly vs Bigin by Zoho CRM — and walk away knowing which one fits.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most Project Management Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

Kanban Tool - Project Management Software
Talk to an expert
Talk to an expert
Insightly - CRM Software
Talk to an expert
Talk to an expert

Free PDF comparison

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Biggest differences

Start here before you go deeper into features.

Kanban Tool

Best for

Large Enterprises, Medium Business, Small Business

Insightly

Best for mid-sized teams needing flexible CRM with strong email integration.

Choose if
  • You want a unified platform managing contacts, leads, deals, and opportunities.
  • Your team values built-in real-time messaging for seamless collaboration.
  • You require syncing capabilities with Outlook and Gmail for streamlined workflows.
Consider alternatives if
  • You need advanced reporting and analytics beyond basic CRM capabilities.
  • You rely heavily on mobile app features with full desktop parity.

Bigin by Zoho CRM

Best for

Small Business

Kanban Tool typically suits Large Enterprises and Medium Business. Insightly tends to fit Freelancers / Consultants and Large Enterprises better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

Kanban Tool is a lean project management solution that maximizes performance through visual task organization. Utilize real-time collaborative features to share tasks, information and ... Read More about Kanban Tool

Insightly is CRM software for growing B2B sales and marketing teams that need pipeline tracking, contact management, and task automation without enterprise-level complexity. It integrates ... Read More about Insightly

Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM

Entry Level Pricing

  • Starts from $5
  • Starts from $29
  • Starts from $7 , Billed Yearly

Free Trial Availability

  • Free Trial available

SpotScore

What's this? ↗

8.8/10

9.3/10

9.0/10

User Ratings

Based on verified Spotsaas reviews

4.78

(34)

4.26

(717)

Best Company Size

1–50 Employees
1-50 employees51-500 employees
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

Kanban Tool

  • Visual Task Management: Kanban Tool provides a visual interface that allows teams to manage and track tasks effectively, improving workflow transparency.
  • Real-Time Collaboration: The platform supports real-time collaboration, letting team members share tasks, information, and comments anytime, anywhere.
  • Simple Task Organization: With its straightforward task and lead structures, Kanban Tool helps teams organize projects efficiently without unnecessary complexity.

Insightly

  • Project Management: With Insightly, teams can easily manage projects from initiation to completion. Tasks, deadlines, and milestones are organized in one intuitive platform, keeping everyone aligned and focused.
  • Reliable CRM Capabilities: Insightly offers a powerful customer relationship management system that helps you maintain meaningful connections with clients. You'll find it easy to track interactions, manage leads, and build stronger relationships that drive sales.
  • Customizable Workflows: Design workflows that fit your unique business needs. Administrators can automate repetitive tasks and maintain consistent processes across teams.
Best fit

Best fit

Kanban Tool

  • 1–50 Employees
  • Software Development, Marketing, Design, Consulting, IT Services
  • Project Managers, Team Leads, Developers, Designers, Consultants

Insightly

  • 1 to 500 employees
  • SaaS, Consulting, Marketing Technology (Martech), and Sales Automation
  • roles such as Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Watchouts

Reasons buyers look elsewhere

Kanban Tool

  • No native mobile app — teams needing on-the-go access typically switch to Asana or Monday.com
  • Interface design lags behind competitors like Jira and Linear, affecting adoption for teams prioritizing modern UX
  • Reporting limited to basic views — organizations needing custom dashboards or performance metrics often add Tableau or Looker

Insightly

  • Users may seek alternatives if they require more advanced customization options for workflows and dashboards, as Insightly's flexibility might not meet specific business needs or unique processes.
  • Businesses looking for enhanced reporting capabilities may explore other CRM solutions that offer more robust analytics tools, which can provide deeper insights into customer interactions and sales performance.
  • Companies with larger teams might consider alternatives that support more extensive user management features, as Insightly's user limits and pricing tiers could be restrictive for growing organizations.

Software Demo

Demo

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Step 1 of 4

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How do Kanban Tool, Insightly and Bigin by Zoho CRM Compare on Features?

Total Features

12 Features

30 Features

10 Features

Unique Features

No unique features

No unique features

No unique features

Get Quote
Get Quote

Compare Kanban Tool, Insightly and Bigin by Zoho CRM on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

        Starting From

        • $5
        • $29
        • $7 , Billed Yearly

        Pricing Plans

        • Not Available
        • Not Available
        • Free

          • Single Pipeline

          • 500 Records

          • Instant Workflows (3)

          Show more +

        • Express

          • Includes features of Free plan, plus

          • Team Pipelines (3)

          • 50,000 Records

          Show more +

        • Premier

          • Includes features of Express Edition plan. plus

          • Team Pipelines (5)

          • 100,000 Records

          Show more +

        Pricing Page

        Kanban Tool pricing
        Insightly pricing
        Bigin by Zoho CRM pricing

        Other Details

        Organization Types supported

        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals
        • Large Enterprises
        • Medium Business
        • Small Business
        • Freelancers
        • Individuals

        Platforms Supported

        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)
        • Browser Based (Cloud)
        • Mobile - Android
        • Mobile - iOS
        • Installed - Windows
        • Installed - Mac
        • Browser Based (Cloud)

        Modes of support

        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online
        • 24/7 (Live rep)
        • Business Hours
        • Online

        API Support

        • Available
        • Available
        • Available
        Get help choosing
        Get help choosing

        Security & Compliance

        Certifications, data handling, and security controls for IT and compliance evaluators.

        SOC 2

        ✓ Yes
        ✓ Yes

        HIPAA

        ✗ No
        ✓ Yes

        GDPR

        ✓ Yes

        Single Sign-On (SSO)

        ✓ Yes

        Multi-Factor Auth (MFA)

        ✓ Yes

        Data Encryption

        ✓ Yes

        Audit Logs

        ✓ Yes

        Data Residency

        🇺🇸 US
        🇺🇸 US

        Kanban Tool vs Insightly User Reviews & Rating Comparison

        User Ratings

        Rating Distribution

        39

        5

        0

        0

        0

        502

        253

        72

        40

        10

        204

        66

        7

        1

        1

        Spotsaas Editor’s POV generated by AI

        Buyer sentiment

        Buyer sentiment is very strong across 44 reviews, with consistently positive feedback.

        What buyers like

        • User-friendly interface with easy setup and minimal learning curve.
        • Highly customizable boards, columns, and workflows tailored to individual or team needs.
        • Visual task management offering a clear overview of workflows and bottlenecks.

        Common complaints

        • Monthly subscription model with no one-time payment option, which some users find inconvenient.
        • The interface design is considered dated compared to competing tools in the market.
        • Limited advanced features, such as dependency visualization and progress tracking for larger projects.

        Buyer sentiment

        Overall positive sentiment highlights ease of use, collaboration features, and integration capabilities, with some concerns about mobile functionality and pricing.

        What buyers like

        • Ease of use
        • Collaboration features
        • Integration with email platforms

        Common complaints

        • Limited mobile app functionality
        • Insufficient advanced reporting

        Buyer sentiment

        Buyer sentiment is very strong across 279 reviews, with consistently positive feedback.

        What buyers like

        • Simple design with a short learning curve — accessible for non-technical users.
        • Pricing targets startups and small businesses with core CRM features at low cost.
        • Pipeline management and workflow automation reduce manual steps in sales processes.

        Common complaints

        • Limited integrations with social media apps and LinkedIn or Facebook ad platforms.
        • Lacks advanced features needed by larger enterprises or complex workflows.
        • Customer support availability is inconsistent, affecting issue resolution during critical moments.

        Pros and Cons

        • Intuitive and user-friendly interface with easy setup and minimal learning curve.

        • Highly customizable boards, columns, and workflows tailored to individual or team needs.

        • Visual task management offering a clear overview of workflows and bottlenecks.

        • Monthly subscription model with no one-time payment option, which some users find inconvenient.

        • The interface design is considered dated compared to competing tools in the market.

        • Unified platform for managing contacts, leads, deals, and opportunities

        • Built-in real-time messaging for team collaboration

        • Seamless syncing with Outlook and Gmail

        • Reporting tools lack robustness for advanced analytics

        • Mobile app has limited features compared to desktop

        • Real-time updates keep teams informed.

        • Integration with email and calendar enhances productivity.

        • User-friendly interface simplifies navigation.

        • Customization options may not meet all needs.

        • New users may find the interface complex.

        Positive Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Negative Reviews

        No reviews available for the product

        No reviews available for the product

        No reviews available for the product

        Used Kanban Tool, Insightly, or Bigin by Zoho CRM? Tell buyers what actually differs.

        List of Customers

        Customers

        Plus

        Plus

        OhioHealth

        OhioHealth

        Sonlight

        Sonlight

        4over LLC

        4over LLC

        Savanta

        Savanta

        Atlanta Eats

        Atlanta Eats

        Antech Microsystem Pvt.Ltd

        Antech Microsystem Pvt.Ltd

        Investacc

        Investacc

        Hire

        Hire

        Media and Screenshots

        Screenshots

        Kanban Tool

        7 Screenshots

        Marketing

        9 Screenshots

        Videos

        video-0

        3 Videos

        video-0

        5 Videos

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        Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

        Frequently asked questions

        Which is better, Kanban Tool or Insightly?
        Kanban Tool edges out the other on user ratings (4.8 vs 4.3). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
        Do Kanban Tool and Insightly offer a free trial?
        Yes, both Kanban Tool and Insightly offer a free trial.
        What is the starting price of Kanban Tool vs Insightly?
        Kanban Tool starts at $5 /User/Month. Insightly starts at $29 /User/Month.
        What are the top alternatives to Kanban Tool?
        Top alternatives to Kanban Tool include Quickbase, Smartsheet, ClickUp, Jira, Wrike.
        What are the top alternatives to Insightly?
        Top alternatives to Insightly include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Agentforce Sales (formerly Salesforce Sales Cloud).