HubSpot CRM vs Scanova vs Outgrow vs ActiveCampaign Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Scanova
Starting at 5 /user/month
- Free Trial
- Large Enterprises
- Small Business
Scanova is a QR Code generation and management platform for marketing teams, retailers, event organizers, and enterprises who need trackable QR Codes for campaigns, product packaging, or signage. It is built around one i…
Outgrow
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. It is an easy-to-use, powerful…
ActiveCampaign
Starting at $15 /Month
- Free Trial
- Freelancers / Consultants
- Large Enterprises
ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term customers, to smart lead scoring that…
Scanova leads on user satisfaction with a 4.6-star rating across 7 reviews.
Consider monday CRM
Comparing HubSpot CRM, Scanova, Outgrow and ActiveCampaign? monday CRM is another option worth a look: a visual deal pipeline, Gmail and Outlook email sync and a 14-day free trial.
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HubSpot CRM vs Scanova vs Outgrow vs ActiveCampaign — at a glance
| Feature | HubSpot CRM | Scanova | Outgrow | ActiveCampaign |
|---|---|---|---|---|
| Rating | 4.4 / 5 | 4.6 / 5 | 4.9 / 5 | 4.7 / 5 |
| Reviews | 3,236 | 7 | 377 | 1,826 |
| Starting price | $45 /Month | 5 /user/month | Contact for pricing | $15 /Month |
| Free trial | Yes | Yes | Yes | Yes |
| Free version | No | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Large Enterprises, Small Business, Medium Business | Large Enterprises, Medium Business, Small Business | Freelancers / Consultants, Large Enterprises, Medium Business |
| Category | CRM Software | Marketing Automation Software | Marketing Automation Software | Marketing Automation Software |
| Integrations | — | 8+ apps | — | — |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | Browser Based (Cloud) | SaaS/Web/Cloud | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | SOC 2, GDPR, ISO 27001 | GDPR | SOC 2, HIPAA, GDPR |
| Data residency | US | — | Global | Global |
Key differences between HubSpot CRM and Scanova
- Pricing: HubSpot CRM starts at $45 /Month, while Scanova starts at 5 /user/month.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Scanova targets Large Enterprises and Small Business.
- User satisfaction: Scanova scores higher with a 4.6-star average.
- Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; Scanova supports Browser Based (Cloud).
Compare HubSpot CRM vs Scanova vs Outgrow vs ActiveCampaign — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
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HubSpot CRM, Scanova, Outgrow vs ActiveCampaign: Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for simple, customizable QR code generation across varied business sizes.
- You need an easy-to-use tool for creating and customizing QR codes quickly.
- Your business prefers flexible pricing options including free trials and subscriptions.
- You represent a small to medium business or marketing team requiring straightforward QR solutions.
- You require advanced marketing automation or in-depth analytics and reporting features.
- Your organization depends on deep CRM or ERP integrations for campaign management.
Best for creating interactive lead generation content with easy marketing automation.
- You need to build quizzes, calculators, or surveys without coding skills.
- Your focus is on lead generation and customer engagement campaigns.
- You want a user-friendly platform with versatile customizable templates.
- Your company requires extensive third-party app integrations and marketplace options.
- You need complex, enterprise-level automation workflows beyond simple streamlined setups.
Best for SMBs needing powerful, flexible marketing automation with integrated CRM.
- You want robust automation workflows with a visual builder for complex campaigns.
- You need strong segmentation and targeting for personalized marketing efforts.
- You value responsive, knowledgeable customer support to help navigate the platform.
- You require highly advanced, flexible email design customization beyond platform limits.
- You prefer very simple, minimal automation tools with little to no learning curve.
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Scanova tends to fit Large Enterprises and Small Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Scanova is a QR Code generation and management platform for marketing teams, retailers, event organizers, and enterprises who need trackable QR Codes for campaigns, product packaging, or ... Read More about Scanova | Outgrow is a powerful marketing automation suite that helps you grow your business with marketing and sales software integrations, lead scoring for sales, and personalization capabilities. ... Read More about Outgrow | ActiveCampaign is the most powerful marketing automation tool designed to help you nail your next digital campaign. From nurture campaigns that convert new subscribers into long-term ... Read More about ActiveCampaign |
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SpotScoreWhat's this? ↗ | 9.1/10 | Not Available | 9.0/10 | 9.8/10 |
User RatingsBased on verified Spotsaas reviews | ||||
Best Company Size | 1-1,000 employees | Small BusinessMedium Business | Small BusinessMedium Business | 10-500 employeesSmall to medium businesses |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
- User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
- Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.
- Smooth Automation: ActiveCampaign lets your marketing team create highly personalized customer experiences through reliable automation workflows. Set up a campaign that runs itself, engaging customers at the right moments without manual intervention.
- Advanced CRM Functionality: With its integrated CRM, ActiveCampaign helps you manage customer relationships efficiently. You'll gain insights into your sales pipeline and customer interactions, allowing you to make informed decisions that drive growth.
- Segmentation and Targeting: This platform lets you segment audiences precisely, making it easier to design messages based on user behavior and preferences. By doing so, you can significantly increase engagement rates and conversions.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 10 to 500 employees
- Martech, SaaS, E-commerce, Consulting, and Nonprofits
- Marketing Managers, Sales Managers, Customer Success Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
- Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
- Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows
- Pricing starts at $15/month for basic automation but scales to $300+/month for enterprise features — teams under 10 people often switch to Mailchimp or ConvertKit for lower entry costs
- Interface requires 2–3 weeks of training for non-technical users; competitors like HubSpot and Klaviyo offer faster setup paths
- E-commerce sellers need Shopify or WooCommerce native connectors that ActiveCampaign doesn't provide natively — integration requires custom API work
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How do HubSpot CRM, Scanova, Outgrow and ActiveCampaign Compare on Features?
Total Features | 38 Features | 30 Features | 19 Features | 30 Features |
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Unique Features | No unique features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HubSpot CRM, Scanova, Outgrow and ActiveCampaign on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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HubSpot CRM, Scanova, Outgrow vs ActiveCampaign: Other Details
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Get help choosing | Get help choosing |
HubSpot CRM, Scanova, Outgrow vs ActiveCampaign Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✓ Yes | ✗ No |
GDPR | ✓ Yes | ✓ Yes |
ISO 27001 | ✓ Yes | ✓ Yes |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | — |
HubSpot CRM vs Scanova vs Outgrow User Reviews & Rating Comparison
User Ratings | 4.6 (based on 7 reviews) | |||
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Rating Distribution | ||||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Users generally appreciate Scanova's ease of use and flexibility, though limited reviews make it difficult to assess advanced capabilities. What buyers like
Common complaints
| Buyer sentiment Users generally praise Outgrow for its ease of use, customization options, and strong lead generation features, though some note limitations in integrations and advanced feature complexity. What buyers like
Common complaints
| Buyer sentiment Overall, buyers appreciate ActiveCampaign for its powerful automation, excellent support, and user-friendly interface, though some find the learning curve and email design limitations challenging. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product | No reviews available for the product |
Integrations
Integration with other apps | No Integration information available. | No Integration information available. | No Integration information available. |
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HubSpot CRM, Scanova, Outgrow and ActiveCampaign Customers
Customers |  Classpass  Avison Young  Crunch Fitness |  Amazon  HP  CISCO |  Github  Codepen  VOD |  Platinum Skin Care  MOM  Heather Read Photography |
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Media and Screenshots
Screenshots |  13 Screenshots |  6 Screenshots |
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Videos |  2 Videos |  3 Videos |
Alternatives to HubSpot CRM, Scanova, Outgrow, ActiveCampaign
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Scanova?
- Scanova edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case, so use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Scanova offer a free trial?
- Yes, both HubSpot CRM and Scanova offer a free trial.
- What is the starting price of HubSpot CRM vs Scanova?
- HubSpot CRM starts at $45 /Month. Scanova starts at 5 /user/month.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Method CRM, Pipeline CRM, Atendare.
- What are the top alternatives to Scanova?
- Top alternatives to Scanova include Outgrow, ActiveCampaign, CleverTap, Moosend, Epom Apps.