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HubSpot CRM vs SAP Sales Cloud Comparison

Last updated:

HubSpot CRM

4.4(3,236 reviews)

Starting at $45 /Month

  • Free Trial
  • Individuals
  • Freelancers / Consultants

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…

SAP Sales Cloud

4.0(74 reviews)

Starting at Contact for pricing

  • Large Enterprises
  • Medium Business

SAP Sales Cloud is the industry's number one sales enablement software, powering success for companies large and small, from start-ups to global enterprises. Sales reps love it because it helps them sell more by providin…

HubSpot CRM leads on user satisfaction with a 4.4-star rating across 3,236 reviews.

HubSpot CRM vs SAP Sales Cloud — at a glance

FeatureHubSpot CRMSAP Sales Cloud
Rating4.4 / 54.0 / 5
Reviews3,23674
Starting price$45 /MonthContact for pricing
Free trial Yes No
Free version No No
Best forIndividuals, Freelancers / Consultants, Large EnterprisesLarge Enterprises, Medium Business, Small Business
CategoryCRM SoftwareSales Enablement Software
PlatformsSaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - MacSaaS/Web/Cloud
APIAvailableAvailable
Support modes24/7 (Live rep), Business Hours, OnlineOnline
CertificationsSOC 2, HIPAA, GDPR, ISO 27001
Data residencyUS

Key differences between HubSpot CRM and SAP Sales Cloud

  • Pricing: HubSpot CRM starts at $45 /Month. SAP Sales Cloud pricing is not publicly listed.
  • Free trial: HubSpot CRM offers a free trial; SAP Sales Cloud does not.
  • Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while SAP Sales Cloud targets Large Enterprises and Medium Business.
  • User satisfaction: HubSpot CRM scores higher with a 4.4-star average.
  • Deployment: HubSpot CRM supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac; SAP Sales Cloud supports SaaS/Web/Cloud.

HubSpot CRM vs SAP Sales Cloud — find the better fit before you commit.

01

Which tool fits your team best

02

Which is actually cheaper for your team size

03

Where each product wins, per real buyers

Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.

HubSpot CRM - CRM Software
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SAP Sales Cloud - Sales Enablement Software
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Talk to an expert

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HubSpot CRM vs SAP Sales Cloud: Biggest differences

Start here before you go deeper into features.

HubSpot CRM

Best for

Individuals, Freelancers / Consultants, Large Enterprises

SAP Sales Cloud

Best for

Large Enterprises, Medium Business, Small Business

HubSpot CRM typically suits Individuals and Freelancers / Consultants. SAP Sales Cloud tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.

Description

HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM

SAP Sales Cloud is the industry's number one sales enablement software, powering success for companies large and small, from start-ups to global enterprises. Sales reps love it because it ... Read More about SAP Sales Cloud

Entry Level Pricing

  • Starts from $45 , Billed Yearly
  • Not Available

Free Trial Availability

  • No free trial

SpotScore

What's this? ↗

9.1/10

9.1/10

User Ratings

Based on verified Spotsaas reviews

4.36

(3236)

Best Company Size

1-1,000 employees
100 to 5,000 employees.
Get pricing help
Get pricing help

Where each option fits best

See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.

Based on buyer reviews and verified product data collected by Spotsaas.

Strengths

Key strengths

HubSpot CRM

  • Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
  • User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
  • Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.

SAP Sales Cloud

  • Sales Visibility: With SAP Sales Cloud, managers see the complete sales pipeline. This visibility lets them make informed decisions and prioritize leads effectively, so no opportunity is missed.
  • Intelligent Insights: The platform uses advanced analytics and AI-driven insights, letting your team identify trends and optimize strategies. As a result, you can focus on high-impact activities that drive revenue growth.
  • Simplified Collaboration: By centralizing customer data and communication, SAP Sales Cloud improves collaboration among sales teams. Administrators will appreciate how it breaks down silos, letting everyone work toward shared goals easily.
Best fit

Best fit

HubSpot CRM

  • 1-1,000 employees
  • Martech, SaaS, Consulting, Sales Automation, Revtech
  • Sales Managers, Account Executives, Business Development Representatives, CRM Administrators

SAP Sales Cloud

  • 100 to 5,000 employees.
  • Specific industries include Sales Automation, SaaS, Consulting, Martech, and Revtech.
  • Typical users are Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators.
Watchouts

Reasons buyers look elsewhere

HubSpot CRM

  • Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
  • Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
  • Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows

SAP Sales Cloud

  • Steep learning curve and long implementation timelines — sales teams typically need 3-6 months to reach proficiency, making it less suitable for organizations needing quick deployment
  • Higher total cost of ownership compared to Salesforce, HubSpot, or Pipedrive — particularly challenging for businesses under 500 employees
  • Limited pre-built templates for specific verticals like real estate, insurance, or professional services — requires custom configuration

Software Demo

Demo

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How do HubSpot CRM and SAP Sales Cloud Compare on Features?

Total Features

38 Features

12 Features

Unique Features

No unique features

No unique features

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Get Quote

Compare HubSpot CRM and SAP Sales Cloud on pricing

Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.

Pricing Option

      Starting From

      • $45 , Billed Yearly
      • Not Available

      Pricing Plans

      • Free Tools

        • Free Marketing tools

        • Free Sales tools

        • Free Service tools

        Show more +

      • Starter

        • Marketing Hub Starter

        • Includes 1,000 marketing contacts

        • Sales Hub Starter Includes 2 paid users

        Show more +

      • Professional

        • Includes features of Starter plan, plus

        • Marketing Hub Professional

        • Includes 2,000 marketing contacts

        Show more +

      • Browse all pricing plans
      • Not Available

      Pricing Page

      HubSpot CRM pricing
      SAP Sales Cloud pricing

      HubSpot CRM vs SAP Sales Cloud: Other Details

      Organization Types supported

      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals
      • Freelancers
      • Large Enterprises
      • Medium Business
      • Small Business
      • Individuals

      Platforms Supported

      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Mobile - Android
      • Browser Based (Cloud)
      • Browser Based (Cloud)
      • Mobile - iOS
      • Installed - Windows
      • Installed - Mac
      • Mobile - Android
      • Browser Based (Cloud)

      Modes of support

      • 24/7 (Live rep)
      • Business Hours
      • Online
      • 24/7 (Live rep)
      • Business Hours
      • Online

      API Support

      • Available
      • Available
      Get help choosing
      Get help choosing

      HubSpot CRM vs SAP Sales Cloud Security & Compliance

      Certifications, data handling, and security controls for IT and compliance evaluators.

      SOC 2

      ✓ Yes

      HIPAA

      ✓ Yes

      GDPR

      ✓ Yes

      ISO 27001

      ✓ Yes

      Single Sign-On (SSO)

      ✓ Yes

      Multi-Factor Auth (MFA)

      ✓ Yes

      Data Encryption

      ✓ Yes

      Audit Logs

      ✓ Yes

      Data Residency

      🇺🇸 US

      HubSpot CRM User Reviews & Rating Comparison

      User Ratings

      4

      (based on 74 reviews)

      Rating Distribution

      2130

      684

      84

      40

      234

      0

      0

      0

      0

      0

      Spotsaas Editor’s POV generated by AI

      Buyer sentiment

      Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction.

      What buyers like

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.
      • Integrates with Google Suite and offers open APIs for tracking and productivity.
      • Contact and task management interface is accessible to non-technical users.

      Common complaints

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.
      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.
      • Poor accessibility for individuals with disabilities, leading to exclusion of certain user groups.

      Buyer sentiment

      Buyer sentiment is positive across 74 reviews, with strong overall satisfaction.

      What buyers like

      • **Sales Visibility**: With SAP Sales Cloud, managers see the complete sales pipeline. This visibility lets them make informed decisions and prioritize leads effectively, so no opportunity is missed.
      • **Intelligent Insights**: The platform uses advanced analytics and AI-driven insights, letting your team identify trends and optimize strategies. As a result, you can focus on high-impact activities that drive revenue growth.
      • **Simplified Collaboration**: By centralizing customer data and communication, SAP Sales Cloud improves collaboration among sales teams. Administrators will appreciate how it breaks down silos, letting everyone work toward shared goals easily.

      Common complaints

      • Steep learning curve and long implementation timelines — sales teams typically need 3-6 months to reach proficiency, making it less suitable for organizations needing quick deployment
      • Higher total cost of ownership compared to Salesforce, HubSpot, or Pipedrive — particularly challenging for businesses under 500 employees
      • Limited pre-built templates for specific verticals like real estate, insurance, or professional services — requires custom configuration

      Pros and Cons

      • Free plan available for small businesses, offering essential CRM functionality and a good starting point for startups.

      • Comprehensive integration with tools like Google Suite and seamless APIs, improving productivity and tracking.

      • Intuitive and user-friendly interface for contact and task management, even for individuals with limited technical knowledge.

      • Expensive pricing structure with hidden costs for essential add-ons, making it a tough choice for small businesses.

      • Lack of flexibility in contracts, with annual commitments and limited trial periods causing dissatisfaction.

      • **Enhanced Sales Visibility**: With SAP Sales Cloud, we gain a comprehensive view of the sales pipeline. This visibility allows managers to make informed decisions and prioritize leads effectively, ensuring that no opportunity slips through the cracks.

      • **Intelligent Insights**: The platform harnesses advanced analytics and AI-driven insights, empowering your team to identify trends and optimize strategies. As a result, we can focus on high-impact activities that drive revenue growth.

      • **Streamlined Collaboration**: By centralizing customer data and communication, SAP Sales Cloud fosters seamless collaboration among sales teams. Administrators will appreciate how it breaks down silos, enabling everyone to work towards shared goals effortlessly.

      • Steep learning curve and long implementation timelines — sales teams typically need 3-6 months to reach proficiency, making it less suitable for organizations needing quick deployment

      • Higher total cost of ownership compared to Salesforce, HubSpot, or Pipedrive — particularly challenging for businesses under 500 employees

      Positive Reviews

      No reviews available for the product

      No reviews available for the product

      Negative Reviews

      No reviews available for the product

      No reviews available for the product

      Used HubSpot CRM or SAP Sales Cloud? Tell buyers what actually differs.

      HubSpot CRM and SAP Sales Cloud Customers

      Customers

      Classpass

      Classpass

      Avison Young

      Avison Young

      Crunch Fitness

      Crunch Fitness

      No Customers information available.

      Media and Screenshots

      Screenshots

      HubSpot CRM

      13 Screenshots

      SAP Sales Cloud screenshot

      5 Screenshots

      Videos

      video-0

      2 Videos

      video-0

      1 Videos

      Top Alternatives to HubSpot CRM and SAP Sales Cloud in 2026

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      Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

      Frequently asked questions

      Which is better, HubSpot CRM or SAP Sales Cloud?
      HubSpot CRM edges out the other on user ratings (4.4 vs 4.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
      Do HubSpot CRM and SAP Sales Cloud offer a free trial?
      HubSpot CRM offers a free trial. SAP Sales Cloud does not.
      What is the starting price of HubSpot CRM vs SAP Sales Cloud?
      HubSpot CRM starts at $45 /Month. SAP Sales Cloud starts at Contact for pricing.
      What are the top alternatives to HubSpot CRM?
      Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Creatio CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM.
      What are the top alternatives to SAP Sales Cloud?
      Top alternatives to SAP Sales Cloud include SalesCRM, Prezentor, Scaura, Veelo, Showell.