HubSpot CRM vs Affinity vs Bigin by Zoho CRM Comparison
HubSpot CRM
Starting at $45 /Month
- Free Trial
- Individuals
- Freelancers / Consultants
HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, HubSpot CRM provides everything you…
Affinity
Starting at Contact for pricing
- Financial Advisors
- Wealth Management Firms
Affinity is a relationship intelligence platform for financial services professionals, providing contact and customer data management, interaction tracking, automated workflows, and relationship history. It integrates ca…
Bigin by Zoho CRM
Starting at $7 /User/Month
- Free Trial
- Small Business
Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to get productive within a day wi…
HubSpot CRM leads on user satisfaction with a 4.3-star rating across 3,493 reviews.
HubSpot CRM vs Affinity vs Bigin by Zoho CRM — at a glance
| Feature | HubSpot CRM | Affinity | Bigin by Zoho CRM |
|---|---|---|---|
| Rating | 4.3 / 5 | — | 4.6 / 5 |
| Reviews | 3,493 | — | 294 |
| Starting price | $45 /Month | Contact for pricing | $7 /User/Month |
| Free trial | Yes | No | Yes |
| Free version | No | No | No |
| Best for | Individuals, Freelancers / Consultants, Large Enterprises | Financial Advisors, Wealth Management Firms, Enterprise | Small Business |
| Category | CRM Software | CRM Software | CRM Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS, Installed - Windows, Installed - Mac | — | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS |
| API | Available | Available | Available |
| Support modes | 24/7 (Live rep), Business Hours, Online | — | Business Hours, Online |
| Certifications | SOC 2, HIPAA, GDPR, ISO 27001 | — | — |
| Data residency | US | US | Global |
Key differences between HubSpot CRM and Affinity
- Pricing: HubSpot CRM starts at $45 /Month. Affinity pricing is not publicly listed.
- Free trial: HubSpot CRM offers a free trial; Affinity does not.
- Target audience: HubSpot CRM is built for Individuals and Freelancers / Consultants, while Affinity targets Financial Advisors and Wealth Management Firms.
Compare HubSpot CRM vs Affinity vs Bigin by Zoho CRM — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most CRM Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Individuals, Freelancers / Consultants, Large Enterprises
Best for financial professionals needing advanced relationship intelligence and privacy compliance.
- You want to centralize and automate relationship management
- You require a privacy-first CRM solution
- Your focus is on client engagement and workflow efficiency
- You need integrated accounting or tax management
- You require extensive financial transaction processing
Small Business
HubSpot CRM typically suits Individuals and Freelancers / Consultants. Affinity tends to fit Financial Advisors and Wealth Management Firms better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | HubSpot CRM is our all-in-one sales, marketing, and customer communication software. Built from the ground up with a modern design inspired by our top-rated marketing and sales tools, ... Read More about HubSpot CRM | Affinity is a relationship intelligence platform for financial services professionals, providing contact and customer data management, interaction tracking, automated workflows, and ... Read More about Affinity | Bigin is Zoho's lightweight CRM designed for small teams under 50 people running straightforward sales cycles. Its drag-and-drop pipeline and email sync with Gmail and Outlook allow reps to ... Read More about Bigin by Zoho CRM |
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Entry Level Pricing |
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SpotScoreWhat's this? ↗ | 9.1/10 | Not Available | 9.0/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 1-1,000 employees | 1-50 employees51-500 employees | — |
Get pricing help | Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Streamlined Communication: HubSpot CRM lets your team centralize all customer interactions in one place, so everyone stays informed and miscommunication drops. You can collaborate more easily and respond to customer needs faster.
- User-Friendly Interface: HubSpot CRM is designed for simplicity, letting users of all technical levels work through it easily. This means less training time for your staff and more focus on building relationships with clients.
- Analytics and Reporting: Powerful analytics tools help you understand sales performance and customer behavior. This data-driven approach supports informed decisions that can increase conversions and revenue growth.
No key benefits available yet.
No key benefits available yet.
Best fit
- 1-1,000 employees
- Martech, SaaS, Consulting, Sales Automation, Revtech
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
No best-fit guidance available yet.
No best-fit guidance available yet.
Reasons buyers look elsewhere
- Pricing scales quickly with advanced features — teams under 20 seats often switch to Pipedrive or Freshsales for lower per-user costs
- Customization requires API work or third-party apps — businesses with non-standard sales processes add Salesforce or Microsoft Dynamics instead
- Interface complexity deters small teams — companies under 10 people frequently choose Zoho CRM or Capsule for simpler workflows
No alternatives guidance available yet.
No alternatives guidance available yet.
Software Demo
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How do HubSpot CRM, Affinity and Bigin by Zoho CRM Compare on Features?
Total Features | 38 Features | 6 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare HubSpot CRM, Affinity and Bigin by Zoho CRM on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page |  | Pricing information not available |  |
Other Details
Organization Types supported |
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | — |
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HIPAA | ✓ Yes | — |
GDPR | ✓ Yes | — |
ISO 27001 | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🇺🇸 US | 🇺🇸 US |
HubSpot CRM vs Affinity User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | No reviews available for this product | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyer sentiment is positive across 3172 reviews, with strong overall satisfaction. What buyers like
Common complaints
| Buyer sentiment Users appreciate Affinity's powerful relationship management and privacy features but note limited financial-specific functionalities. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is very strong across 279 reviews, with consistently positive feedback. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
| Negative Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Classpass  Avison Young  Crunch Fitness | No Customers information available. |  Antech Microsystem Pvt.Ltd  Investacc  Hire |
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Media and Screenshots
Screenshots |  13 Screenshots | No screenshots available. |
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Videos |  2 Videos |  2 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, HubSpot CRM or Affinity?
- HubSpot CRM edges out the other on user ratings (4.3 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do HubSpot CRM and Affinity offer a free trial?
- HubSpot CRM offers a free trial. Affinity does not.
- What is the starting price of HubSpot CRM vs Affinity?
- HubSpot CRM starts at $45 /Month. Affinity starts at Contact for pricing.
- What are the top alternatives to HubSpot CRM?
- Top alternatives to HubSpot CRM include Bigin by Zoho CRM, Hubspot Marketing Hub, ClickUp, Zoho CRM, Freshsales.
- What are the top alternatives to Affinity?
- Top alternatives to Affinity include Bigin by Zoho CRM, Insycle, Sales Bytes CRM, 4Degrees, Contacts+.