Highspot vs ZoomInfo vs ZoomInfo SalesOS Comparison
Highspot
Starting at Contact for pricing
- Large Enterprises
- Medium Business
Highspot is a sales enablement software that helps companies create content-driven, personalized digital experiences that enable their sales teams to better engage prospects and customers with relevant messaging. With Hi…
ZoomInfo
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market and ideal buyers. It uses compr…
ZoomInfo SalesOS
Starting at Contact for pricing
- Free Trial
- Medium Business
- Enterprise
ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help progress sales progression. Em…
Highspot leads on user satisfaction with a 4.6-star rating across 1,841 reviews.
Highspot vs ZoomInfo vs ZoomInfo SalesOS — at a glance
| Feature | Highspot | ZoomInfo | ZoomInfo SalesOS |
|---|---|---|---|
| Rating | 4.6 / 5 | 4.4 / 5 | — |
| Reviews | 1,841 | 11,295 | — |
| Starting price | Contact for pricing | Contact for pricing | Contact for pricing |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Medium Business, Enterprise |
| Category | Sales Enablement Software | Sales Intelligence Software | Sales Intelligence Software |
| Platforms | SaaS/Web/Cloud, Mobile - Android, Mobile - iOS | SaaS/Web/Cloud, Mobile - Android | SaaS/Web/Cloud |
| API | — | Available | — |
| Support modes | 24/7 (Live rep), Business Hours | Business Hours, Online | — |
| Certifications | SOC 2, GDPR | SOC 2 | SOC 2 |
| Data residency | Global | US | US |
Key differences between Highspot and ZoomInfo
- Free trial: ZoomInfo offers a free trial; Highspot does not.
- User satisfaction: Highspot scores higher with a 4.6-star average.
- Deployment: Highspot supports SaaS/Web/Cloud, Mobile - Android, Mobile - iOS; ZoomInfo supports SaaS/Web/Cloud, Mobile - Android.
Compare Highspot vs ZoomInfo vs ZoomInfo SalesOS — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most Sales Enablement Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
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Biggest differences
Start here before you go deeper into features.
Best for sales teams needing intuitive, customizable content-driven engagement tools.
- You want a platform with strong, actionable analytics to optimize sales efforts.
- Your sales team requires centralized content management with AI-driven recommendations.
- You need a flexible, medium-complexity setup that supports personalized digital sales experiences.
- Your organization demands highly complex analytics and governance capabilities beyond medium complexity.
- You lack training resources to manage the platform’s extensive features and customizability.
Large Enterprises, Medium Business, Small Business
Medium Business, Enterprise
Highspot typically suits Large Enterprises and Medium Business. ZoomInfo tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | Highspot is a sales enablement software that helps companies create content-driven, personalized digital experiences that enable their sales teams to better engage prospects and customers ... Read More about Highspot | ZoomInfo is a powerful software solution that helps grow your business. With its unified system of data, insights, and integrations, it provides complete visibility into your target market ... Read More about ZoomInfo | ZoomInfo SalesOS is the perfect B2B sales solution for today's market. It provides sales teams with access to the largest, freshest database of company and contact intel, with tools to help ... Read More about ZoomInfo SalesOS |
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Free Trial Availability |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | Not Available | Not Available |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | 100 to 5,000 employeesMedium Business | 1-5,000 employees | 50 to 5,000 employees |
Get pricing help |
Where each option fits best
See where each product is strongest, which teams it fits, and what causes buyers to keep looking — before you commit.
Based on buyer reviews and verified product data collected by Spotsaas.
Key strengths
- Enhanced Sales Enablement: Highspot empowers your sales teams with easy access to the right content at the right time. They’ll find it effortless to engage prospects with tailored materials that resonate, ultimately driving higher conversion rates.
- Intelligent Insights: With Highspot's analytics, you gain a deeper understanding of what works and what doesn’t. By analyzing content performance, we can make informed decisions that refine our strategies and boost overall sales effectiveness.
- Streamlined Collaboration: Teams can seamlessly collaborate within Highspot, sharing insights and resources in real-time. This fosters a culture of knowledge sharing, ensuring everyone is aligned and equipped to succeed.
- Comprehensive Data Access: With ZoomInfo, you gain access to an extensive database of business contacts and company information, empowering your teams to make informed decisions and enhance their outreach efforts.
- Enhanced Lead Generation: Imagine your sales team effortlessly identifying high-quality leads. ZoomInfo’s advanced search capabilities allow users to filter prospects based on specific criteria, ensuring they focus on the most promising opportunities.
- Seamless Integration: ZoomInfo integrates smoothly with popular CRM platforms like Salesforce and HubSpot. This means you can streamline your workflows and keep your data synchronized without any hassle.
- Enhanced Lead Generation: With ZoomInfo SalesOS, you’ll uncover high-quality leads through its robust database. Imagine having access to millions of contacts and companies, making your outreach more targeted and efficient.
- Data Enrichment: You can enrich your existing CRM data seamlessly. By integrating with your current systems, SalesOS provides real-time updates and insights, ensuring your team always has the most accurate information at their fingertips.
- Advanced Search Filters: The platform’s advanced search capabilities allow you to drill down into specific demographics, industries, and company sizes. This means that when you’re strategizing your next campaign, you can confidently target the right audience.
Best fit
- 100 to 5,000 employees
- Sales Automation, SaaS, Martech, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
- 1-5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, Consulting
- Sales Managers, Account Executives, Business Development Representatives, CRM Administrators
- 50 to 5,000 employees
- Martech, Revtech, Fintech, Sales Automation, SaaS, and Consulting
- Sales Managers, Account Executives, Business Development Representatives, and CRM Administrators
Reasons buyers look elsewhere
- Users may seek alternatives to Highspot due to budget constraints, as some organizations find that other sales enablement tools offer similar features at a lower price point, making them more cost-effective.
- Companies with specific integration needs might explore alternatives if Highspot doesn’t seamlessly connect with their existing tech stack, prompting the search for solutions that better align with their operational requirements.
- Businesses looking for enhanced customization options may consider different platforms, especially if they want to tailor the user experience and content management features beyond what Highspot provides.
- Users may seek alternatives to ZoomInfo due to budget constraints, as some competing platforms offer similar data services at a lower price point, making them more accessible for small to mid-sized businesses.
- Organizations might require more specialized or niche data that ZoomInfo doesn’t provide, prompting a search for alternatives that cater specifically to their industry or target audience needs.
- Some users may find ZoomInfo’s user interface less intuitive or harder to navigate, leading them to consider alternatives that offer a more user-friendly experience and streamlined access to vital information.
- Users may seek alternatives due to concerns about the cost associated with ZoomInfo SalesOS, as pricing can be a significant factor for startups and small businesses with limited budgets looking for budget-friendly solutions.
- Some users might find the user interface of ZoomInfo SalesOS complex or not intuitive, prompting them to explore alternatives that offer a more streamlined and user-friendly experience for their sales teams.
- Companies that prioritize data privacy and compliance may look for alternatives if they perceive that ZoomInfo's data handling practices do not align with their internal policies or regulatory requirements.
Software Demo
Demo |  ZoomInfo has not given any software demo yet If you're the owner of this profile, add your demo.Contact us |
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How do Highspot, ZoomInfo and ZoomInfo SalesOS Compare on Features?
Total Features | 10 Features | 0 Features | 0 Features |
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Unique Features | No unique features | No features | No features |
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Compare Highspot, ZoomInfo and ZoomInfo SalesOS on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |
Other Details
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Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | ✓ Yes | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Multi-Factor Auth (MFA) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Audit Logs | ✓ Yes | — |
Data Residency | 🌐 Global | 🇺🇸 US |
Highspot vs ZoomInfo User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | |||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Buyers generally praise Highspot for its intuitive design, strong analytics, and customization, though some find the feature complexity challenging without training. What buyers like
Common complaints
| Buyer sentiment Buyer sentiment is positive across 2490 reviews, with strong overall satisfaction. What buyers like
Common complaints
| What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Aetna  Docusign  Okta | No Customers information available. | No Customers information available. |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  1 Videos | No videos available. |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, Highspot or ZoomInfo?
- Highspot edges out the other on user ratings (4.6 vs 4.4). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do Highspot and ZoomInfo offer a free trial?
- ZoomInfo offers a free trial. Highspot does not.
- What is the starting price of Highspot vs ZoomInfo?
- Highspot starts at Contact for pricing. ZoomInfo starts at Contact for pricing.
- What are the top alternatives to Highspot?
- Top alternatives to Highspot include Seismic, Enablix, ProteusEngage, SAP Sales Cloud, Showell.
- What are the top alternatives to ZoomInfo?
- Top alternatives to ZoomInfo include ZoomInfo SalesOS, SalesIntel, RevBoss, LinkedIn Sales Navigator, Zint.